The latest intelligence from the world of mobile and connected TV (CTV) apps.

Buy Now, Pay Later apps were a big winner this holiday season, so we used our app intelligence to see how the top five BNPL apps performed over the break. Last September, we wrote about the top five “Buy Now, Pay Later” (BNPL) apps in 2021, noting that, with growing concerns over inflation, general economic unpredictability, and a good deal of post-COVID belt-tightening, apps like Klarna and Afterpay would soon have a golden opportunity to test their mettle. Well, it seems like we were on

You spoke and we listened! Due to popular demand for app tracking and benchmarking, we’ve developed a brand new tool — the 42matters App Watchlist! Here’s what it can do.

Introducing the App Bundle Verifier API! This will enable you to validate the existence of mobile app and game bundles across all platforms supported by 42matters. We’re closing out 2021 strong, by introducing a number of new features and products. Just last week, for instance, we announced our new Launchpad [https://bit.ly/3uD4Zwn], User Interface (UI) [https://bit.ly/3HGlbRc], and App Data Refresh [https://bit.ly/3B9PGwr] feature. This week, we keep the ball rolling. We’re pleased to announce

We’ve made some improvements! First, we gave the 42matters Launchpad a facelift, adding a number of new features and capabilities. We also updated the Explorer’s user interface (UI), making it way faster while also making it easier for users to find and apply filters. This article will cover: * Launchpad Redesign * Updated Explorer UI Launchpad Redesign We’ve had a busy year. We’ve launched numerous new APIs, expanded the app intelligence capabilities of the Explorer, began tracking

We’ve made it easier to get up-to-date app data! Now, you can request a data refresh for any app directly from our API documentation pages. Here’s how... How to Request an App Data Refresh From 42matters At 42matters, we update our mobile and connected TV (CTV) app data on a regular basis to assure near real-time app and app market intelligence. Nevertheless, it’s possible that major version releases or app market trends occur between updates. As such, you might want to double check that you’

This article was written by Veronika Vilgis, PhD, who works as a consultant data strategist. It uses data collected by 42matters’s app intelligence solutions to analyze how understanding the mobile app landscape can help policymakers craft better COVID policies. The COVID-19 pandemic not only constitutes a global health crisis but has also had a major impact on socio-economic activities. Global and national efforts to address the immediate health threat have been unprecedented, with governments

Digital streaming apps have been in the news a lot recently. So, with the streaming wars gaining momentum, we used our app intelligence solutions to analyze the top Android mobile video streaming apps on the market. In addition, we discuss the impact of two major releases on the streaming landscape — the meteoric rise of Squid Gameand the arrival of Denis Villeneuve’s Duneon HBO Max. Here’s what we cover (click the links below to jump to the relevant sections): * The Top Mobile Video Stream

The mobile app and game economy is well on its way to becoming a trillion dollar industry. According to some estimates, it’s currently on pace to generate over 935 billion U.S. dollars [https://bit.ly/3rDyvR5] in global revenue in 2023. This success would not be possible, however, without the industry’s robust landscape of mobile software development kits (SDKs). With this in mind, we’ve leveraged our app intelligence tools to identify the top Android mobile SDKs by category. Here’s what we co

The holiday season is just around the corner, and as shoppers continue to navigate coronavirus many have turned to mobile commerce (m-commerce) to avoid the hassles of in-person shopping. So, we used our app intelligence solutions to analyze the top m-commerce apps in the United States. This holiday season is shaping up to be an interesting one, to put it mildly. As if concerns over the ongoing COVID-19 pandemic weren’t enough, rising inflation [https://nyti.ms/3JcXtfU] and a Gordian Knot-esque

Way back in 2008, in the earliest days of the mobile app economy, Android apps could only be found on Google Play. Today, however, there are a variety of third-party app stores for Android apps. We’ve ranked the most popular. In this article, we provide brief descriptions of each of the top app stores for Android apps. While this is by no means an exhaustive exercise, it is nevertheless a great place to start for those researching the reach of Google’s mobile app and game footprint. Moreover,

The Interactive Advertising Bureau (IAB) has released guidance for ads.txt and app-ads.txt inventory partner domain sharing for the connected TV (CTV) and over-the-top (OTT) landscape. In this blog post, we recap app-ads.txt and briefly explain inventory partner domains. We also explain why ads.txt and app-ads.txt, in their current iterations, are inadequate for navigating advertising in the CTV and OTT market, and how our solutions at 42matters can help. Here’s what we cover (click the links

With the United States set to relax travel restrictions for fully-vaccinated visitors, we used our app intelligence solutions to analyze how three of the top Android travel apps — Booking.com, Airbnb, and Expedia — have performed during COVID-19. The COVID-19 pandemic devastated the travel and hospitality industries. At one point in 2020, for instance, Airbnb resorted to laying off 25% of its workforce. Not long after, the company’s CEO Brian Chesky warned that global travel may never fully rec

One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!

We used our app intelligence solutions to analyze how the top five language learning apps have performed during the COVID-19 pandemic. One of the consequences of the ongoing coronavirus pandemic has been the rise of remote learning. At one point in April 2020 the World Economic Forum (WEF) estimated that some 1.2 billion children were out of classrooms [https://bit.ly/3B97eJ7], driving parents and educators alike to seek e-learning solutions for their students and children. With this in mind,

We used our app intelligence solutions to analyze the top five alternatives to WhatsApp following Facebook’s October 2021 outages. On Monday, October 4th, 2021, the tech giant Facebook suffered a global outage [https://bit.ly/3J649fQ] that lasted approximately six hours. Effected were Facebook’s eponymous social networking site, along with Instagram, Oculus, Messenger, and, relevant to this article, WhatsApp. Suffice it to say, these outages caused quite a stir. Pundits — seemingly without a h