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Top 20 Ad Networks SDKs Used in Android Apps on Google Play
Last update: 23 Jul 2024 CET
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Top 20 Ad Networks SDKs Used in Android Apps on Google Play

What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad networks SDKs, 25.73% have integrated Facebook Audience Network. This accounts for 49.92% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
205.11k
Google Play
App Share
25.73%
Google Play
Apps
157.58k
Games
47.53k
Total Downloads
412.72b
Google Play
Download Share
49.92%
Google Play
App Downloads
175.13b
Game Downloads
237.59b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad networks SDKs, 20.63% have integrated IAB OM Open Measurement OMSDK. This accounts for 48.51% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
164.49k
Google Play
App Share
20.63%
Google Play
Apps
99.18k
Games
65.31k
Total Downloads
401.06b
Google Play
Download Share
48.51%
Google Play
App Downloads
147.23b
Game Downloads
253.82b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad networks SDKs, 19.72% have integrated Unity Ads. This accounts for 44.48% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
157.21k
Google Play
App Share
19.72%
Google Play
Apps
71.93k
Games
85.27k
Total Downloads
367.75b
Google Play
Download Share
44.48%
Google Play
App Downloads
72.26b
Game Downloads
295.50b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad networks SDKs, 16.65% have integrated AppLovin MAX. This accounts for 39.74% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
132.72k
Google Play
App Share
16.65%
Google Play
Apps
77.11k
Games
55.61k
Total Downloads
328.52b
Google Play
Download Share
39.74%
Google Play
App Downloads
101.52b
Game Downloads
227.00b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad networks SDKs, 11.10% have integrated ironSource. This accounts for 32.88% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
88.53k
Google Play
App Share
11.10%
Google Play
Apps
44.61k
Games
43.91k
Total Downloads
271.86b
Google Play
Download Share
32.88%
Google Play
App Downloads
46.62b
Game Downloads
225.24b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad networks SDKs, 8.05% have integrated Start.io Startapp. This accounts for 2.10% of app downloads within the ad networks SDK category.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

Total Apps
64.21k
Google Play
App Share
8.05%
Google Play
Apps
61.80k
Games
2.40k
Total Downloads
17.32b
Google Play
Download Share
2.10%
Google Play
App Downloads
12.63b
Game Downloads
4.69b

Use the 42matters SDK Explorer to find all apps that use Start.io Startapp.

Among all apps utilizing ad networks SDKs, 7.02% have integrated Vungle. This accounts for 33.41% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
55.94k
Google Play
App Share
7.02%
Google Play
Apps
20.69k
Games
35.25k
Total Downloads
276.18b
Google Play
Download Share
33.41%
Google Play
App Downloads
70.12b
Game Downloads
206.06b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad networks SDKs, 6.10% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 26.47% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
48.66k
Google Play
App Share
6.10%
Google Play
Apps
20.09k
Games
28.57k
Total Downloads
218.86b
Google Play
Download Share
26.47%
Google Play
App Downloads
72.50b
Game Downloads
146.36b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad networks SDKs, 6.01% have integrated Mintegral mbbanner. This accounts for 25.62% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
47.91k
Google Play
App Share
6.01%
Google Play
Apps
16.40k
Games
31.52k
Total Downloads
211.83b
Google Play
Download Share
25.62%
Google Play
App Downloads
46.57b
Game Downloads
165.26b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

Among all apps utilizing ad networks SDKs, 5.09% have integrated AdColony. This accounts for 10.74% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
40.55k
Google Play
App Share
5.09%
Google Play
Apps
23.33k
Games
17.22k
Total Downloads
88.82b
Google Play
Download Share
10.74%
Google Play
App Downloads
22.79b
Game Downloads
66.03b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad networks SDKs, 4.44% have integrated Google Interactive Media Ads IMA. This accounts for 8.37% of app downloads within the ad networks SDK category.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Total Apps
35.41k
Google Play
App Share
4.44%
Google Play
Apps
34.33k
Games
1.08k
Total Downloads
69.17b
Google Play
Download Share
8.37%
Google Play
App Downloads
59.82b
Game Downloads
9.35b

Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.

Among all apps utilizing ad networks SDKs, 3.67% have integrated InMobi Mobile Ads. This accounts for 22.18% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
29.23k
Google Play
App Share
3.67%
Google Play
Apps
8.20k
Games
21.03k
Total Downloads
183.37b
Google Play
Download Share
22.18%
Google Play
App Downloads
49.05b
Game Downloads
134.33b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad networks SDKs, 3.36% have integrated DT Exchange by Digital Turbine. This accounts for 23.05% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
26.82k
Google Play
App Share
3.36%
Google Play
Apps
5.09k
Games
21.72k
Total Downloads
190.54b
Google Play
Download Share
23.05%
Google Play
App Downloads
31.89b
Game Downloads
158.65b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad networks SDKs, 2.58% have integrated AppNext. This accounts for 1.06% of app downloads within the ad networks SDK category.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

Total Apps
20.58k
Google Play
App Share
2.58%
Google Play
Apps
19.21k
Games
1.37k
Total Downloads
8.80b
Google Play
Download Share
1.06%
Google Play
App Downloads
7.38b
Game Downloads
1.42b

Use the 42matters SDK Explorer to find all apps that use AppNext.

Among all apps utilizing ad networks SDKs, 2.56% have integrated Chartboost. This accounts for 14.32% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
20.39k
Google Play
App Share
2.56%
Google Play
Apps
3.59k
Games
16.80k
Total Downloads
118.39b
Google Play
Download Share
14.32%
Google Play
App Downloads
15.02b
Game Downloads
103.37b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad networks SDKs, 2.38% have integrated Yandex Mobile Ads. This accounts for 7.49% of app downloads within the ad networks SDK category.

Yandex Mobile Ads is an SDK that helps you monetize apps on iOS and Android platforms. With it, you can place and manage ads in different formats in apps.

Total Apps
18.94k
Google Play
App Share
2.38%
Google Play
Apps
8.58k
Games
10.36k
Total Downloads
61.88b
Google Play
Download Share
7.49%
Google Play
App Downloads
22.91b
Game Downloads
38.98b

Use the 42matters SDK Explorer to find all apps that use Yandex Mobile Ads.

Among all apps utilizing ad networks SDKs, 2.17% have integrated Wortise. This accounts for <1% of app downloads within the ad networks SDK category.

Total Apps
17.26k
Google Play
App Share
2.17%
Google Play
Apps
16.55k
Games
719
Total Downloads
672.31m
Google Play
Download Share
<1%
Google Play
App Downloads
594.76m
Game Downloads
77.55m

Use the 42matters SDK Explorer to find all apps that use Wortise.

19th

Among all apps utilizing ad networks SDKs, 2.16% have integrated Amazon Ads - Transparent Ad Marketplace. This accounts for 12.17% of app downloads within the ad networks SDK category.

The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.

Total Apps
17.23k
Google Play
App Share
2.16%
Google Play
Apps
8.74k
Games
8.49k
Total Downloads
100.59b
Google Play
Download Share
12.17%
Google Play
App Downloads
39.36b
Game Downloads
61.23b

Use the 42matters SDK Explorer to find all apps that use Amazon Ads - Transparent Ad Marketplace.

Among all apps utilizing ad networks SDKs, 1.89% have integrated Amazon Publisher Services. This accounts for 9.95% of app downloads within the ad networks SDK category.

Total Apps
15.05k
Google Play
App Share
1.89%
Google Play
Apps
7.21k
Games
7.84k
Total Downloads
82.29b
Google Play
Download Share
9.95%
Google Play
App Downloads
31.07b
Game Downloads
51.22b

Use the 42matters SDK Explorer to find all apps that use Amazon Publisher Services.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.