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Top 20 Ad Networks SDKs Used in Android Apps on Google Play
Last update: 21 Feb 2024 CET
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Top 20 Ad Networks SDKs Used in Android Apps on Google Play

What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad networks SDKs, 24.92% have integrated Facebook Audience Network. This accounts for 49.37% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
316.49k
Google Play
App Share
24.92%
Google Play
Apps
254.50k
Games
61.98k
Total Downloads
385.22b
Google Play
Download Share
49.37%
Google Play
App Downloads
164.43b
Game Downloads
220.79b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad networks SDKs, 16.98% have integrated IAB OM Open Measurement OMSDK. This accounts for 46.90% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
215.68k
Google Play
App Share
16.98%
Google Play
Apps
138.40k
Games
77.28k
Total Downloads
365.93b
Google Play
Download Share
46.90%
Google Play
App Downloads
133.14b
Game Downloads
232.79b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad networks SDKs, 15.96% have integrated Unity Ads. This accounts for 43.88% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
202.72k
Google Play
App Share
15.96%
Google Play
Apps
97.72k
Games
105.00k
Total Downloads
342.38b
Google Play
Download Share
43.88%
Google Play
App Downloads
65.98b
Game Downloads
276.40b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad networks SDKs, 14.09% have integrated AppLovin MAX. This accounts for 38.34% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
178.98k
Google Play
App Share
14.09%
Google Play
Apps
108.61k
Games
70.37k
Total Downloads
299.16b
Google Play
Download Share
38.34%
Google Play
App Downloads
92.38b
Game Downloads
206.78b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad networks SDKs, 9.23% have integrated ironSource. This accounts for 31.76% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
117.29k
Google Play
App Share
9.23%
Google Play
Apps
65.14k
Games
52.15k
Total Downloads
247.82b
Google Play
Download Share
31.76%
Google Play
App Downloads
40.43b
Game Downloads
207.39b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad networks SDKs, 8.63% have integrated Start.io Startapp. This accounts for 2.13% of app downloads within the ad networks SDK category.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

Total Apps
109.62k
Google Play
App Share
8.63%
Google Play
Apps
104.56k
Games
5.06k
Total Downloads
16.61b
Google Play
Download Share
2.13%
Google Play
App Downloads
12.19b
Game Downloads
4.41b

Use the 42matters SDK Explorer to find all apps that use Start.io Startapp.

Among all apps utilizing ad networks SDKs, 5.94% have integrated AdColony. This accounts for 16.41% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
75.41k
Google Play
App Share
5.94%
Google Play
Apps
43.55k
Games
31.86k
Total Downloads
128.03b
Google Play
Download Share
16.41%
Google Play
App Downloads
26.61b
Game Downloads
101.42b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad networks SDKs, 4.15% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 24.73% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
52.65k
Google Play
App Share
4.15%
Google Play
Apps
22.15k
Games
30.51k
Total Downloads
192.97b
Google Play
Download Share
24.73%
Google Play
App Downloads
62.68b
Game Downloads
130.29b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad networks SDKs, 3.71% have integrated Vungle. This accounts for 22.91% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
47.10k
Google Play
App Share
3.71%
Google Play
Apps
14.53k
Games
32.57k
Total Downloads
178.79b
Google Play
Download Share
22.91%
Google Play
App Downloads
49.32b
Game Downloads
129.48b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad networks SDKs, 3.69% have integrated Mintegral mbbanner. This accounts for 22.71% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
46.92k
Google Play
App Share
3.69%
Google Play
Apps
13.25k
Games
33.67k
Total Downloads
177.21b
Google Play
Download Share
22.71%
Google Play
App Downloads
37.94b
Game Downloads
139.28b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

Among all apps utilizing ad networks SDKs, 3.34% have integrated Google Interactive Media Ads IMA. This accounts for 8.37% of app downloads within the ad networks SDK category.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Total Apps
42.48k
Google Play
App Share
3.34%
Google Play
Apps
40.69k
Games
1.79k
Total Downloads
65.32b
Google Play
Download Share
8.37%
Google Play
App Downloads
56.58b
Game Downloads
8.74b

Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.

Among all apps utilizing ad networks SDKs, 3.06% have integrated InMobi Mobile Ads. This accounts for 21.71% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
38.92k
Google Play
App Share
3.06%
Google Play
Apps
11.92k
Games
26.99k
Total Downloads
169.43b
Google Play
Download Share
21.71%
Google Play
App Downloads
45.74b
Game Downloads
123.70b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad networks SDKs, 2.86% have integrated AppNext. This accounts for 1.04% of app downloads within the ad networks SDK category.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

Total Apps
36.27k
Google Play
App Share
2.86%
Google Play
Apps
33.55k
Games
2.72k
Total Downloads
8.15b
Google Play
Download Share
1.04%
Google Play
App Downloads
6.90b
Game Downloads
1.25b

Use the 42matters SDK Explorer to find all apps that use AppNext.

Among all apps utilizing ad networks SDKs, 2.30% have integrated Chartboost. This accounts for 13.93% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
29.18k
Google Play
App Share
2.30%
Google Play
Apps
5.18k
Games
24.01k
Total Downloads
108.72b
Google Play
Download Share
13.93%
Google Play
App Downloads
14.08b
Game Downloads
94.64b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad networks SDKs, 2.23% have integrated DT Exchange by Digital Turbine. This accounts for 22.05% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
28.33k
Google Play
App Share
2.23%
Google Play
Apps
4.81k
Games
23.52k
Total Downloads
172.07b
Google Play
Download Share
22.05%
Google Play
App Downloads
28.80b
Game Downloads
143.26b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad networks SDKs, 1.90% have integrated Wortise. This accounts for <1% of app downloads within the ad networks SDK category.

Total Apps
24.12k
Google Play
App Share
1.90%
Google Play
Apps
22.77k
Games
1.35k
Total Downloads
545.97m
Google Play
Download Share
<1%
Google Play
App Downloads
502.33m
Game Downloads
43.64m

Use the 42matters SDK Explorer to find all apps that use Wortise.

Among all apps utilizing ad networks SDKs, 1.75% have integrated Tapjoy. This accounts for 9.10% of app downloads within the ad networks SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
22.28k
Google Play
App Share
1.75%
Google Play
Apps
5.21k
Games
17.07k
Total Downloads
70.99b
Google Play
Download Share
9.10%
Google Play
App Downloads
15.28b
Game Downloads
55.71b

Use the 42matters SDK Explorer to find all apps that use Tapjoy.

19th

Among all apps utilizing ad networks SDKs, 1.71% have integrated Amazon Ads - Transparent Ad Marketplace. This accounts for 11.52% of app downloads within the ad networks SDK category.

The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.

Total Apps
21.72k
Google Play
App Share
1.71%
Google Play
Apps
10.86k
Games
10.86k
Total Downloads
89.87b
Google Play
Download Share
11.52%
Google Play
App Downloads
37.38b
Game Downloads
52.49b

Use the 42matters SDK Explorer to find all apps that use Amazon Ads - Transparent Ad Marketplace.

Among all apps utilizing ad networks SDKs, 1.55% have integrated Yandex Mobile Ads. This accounts for 6.48% of app downloads within the ad networks SDK category.

Yandex Mobile Ads is an SDK that helps you monetize apps on iOS and Android platforms. With it, you can place and manage ads in different formats in apps.

Total Apps
19.66k
Google Play
App Share
1.55%
Google Play
Apps
9.19k
Games
10.47k
Total Downloads
50.59b
Google Play
Download Share
6.48%
Google Play
App Downloads
19.39b
Game Downloads
31.21b

Use the 42matters SDK Explorer to find all apps that use Yandex Mobile Ads.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.