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Top 20 Attribution SDKs Used in Android Apps on Google Play
Last update: 24 Feb 2024 CET
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Top 20 Attribution SDKs Used in Android Apps on Google Play

We at 42matters have pulled together a list of the most popular attribution SDKs integrated in Android apps on the Android app market.

Attribution SDKs enable apps to measure the effectiveness of in-app advertising campaigns by attributing conversions to specific channels (ad networks, social media, etc.). This gives app publishers the ability to understand the value of different audiences, ad groups, keywords, and other factors relevant to driving downloads.

The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Google Play Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing attribution SDKs, 46.24% have integrated AppsFlyer. This accounts for 55.52% of app downloads within the attribution SDK category.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

Total Apps
70.77k
Google Play
App Share
46.24%
Google Play
Apps
39.11k
Games
31.65k
Total Downloads
215.80b
Google Play
Download Share
55.52%
Google Play
App Downloads
110.42b
Game Downloads
105.38b

Use the 42matters SDK Explorer to find all apps that use AppsFlyer.

Among all apps utilizing attribution SDKs, 30.55% have integrated Adjust. This accounts for 32.82% of app downloads within the attribution SDK category.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

Total Apps
46.75k
Google Play
App Share
30.55%
Google Play
Apps
15.21k
Games
31.54k
Total Downloads
127.57b
Google Play
Download Share
32.82%
Google Play
App Downloads
52.45b
Game Downloads
75.13b

Use the 42matters SDK Explorer to find all apps that use Adjust.

Among all apps utilizing attribution SDKs, 19.77% have integrated Branch - Tune. This accounts for 6.93% of app downloads within the attribution SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
30.26k
Google Play
App Share
19.77%
Google Play
Apps
29.86k
Games
400
Total Downloads
26.94b
Google Play
Download Share
6.93%
Google Play
App Downloads
25.88b
Game Downloads
1.06b

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing attribution SDKs, 7.03% have integrated myTracker. This accounts for 9.72% of app downloads within the attribution SDK category.

Total Apps
10.76k
Google Play
App Share
7.03%
Google Play
Apps
4.02k
Games
6.73k
Total Downloads
37.77b
Google Play
Download Share
9.72%
Google Play
App Downloads
9.73b
Game Downloads
28.04b

Use the 42matters SDK Explorer to find all apps that use myTracker.

Among all apps utilizing attribution SDKs, 3.68% have integrated Tenjin. This accounts for 2.41% of app downloads within the attribution SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
5.64k
Google Play
App Share
3.68%
Google Play
Apps
435
Games
5.20k
Total Downloads
9.38b
Google Play
Download Share
2.41%
Google Play
App Downloads
1.28b
Game Downloads
8.10b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing attribution SDKs, 2.65% have integrated Singular. This accounts for 4.99% of app downloads within the attribution SDK category.

The Singular SDK works out of the box to automatically aggregate, enrich, and combine data of various types. From ad networks to attribution, BI, and CRM systems, Singular automatically pulls fresh and granular reports from your sources so you can optimize every part of your marketing funnel without building and maintaining the pipes.

Total Apps
4.06k
Google Play
App Share
2.65%
Google Play
Apps
1.65k
Games
2.41k
Total Downloads
19.40b
Google Play
Download Share
4.99%
Google Play
App Downloads
4.61b
Game Downloads
14.79b

Use the 42matters SDK Explorer to find all apps that use Singular.

7th

Among all apps utilizing attribution SDKs, 2.33% have integrated Soomla Traceback Ad Quality by ironSource. This accounts for 9.53% of app downloads within the attribution SDK category.

Soomla is an SDK that provides insights such as ad revenue per user, advertiser discovery, waterfall bid distribution and ad whale detection.

Total Apps
3.56k
Google Play
App Share
2.33%
Google Play
Apps
474
Games
3.09k
Total Downloads
37.04b
Google Play
Download Share
9.53%
Google Play
App Downloads
931.45m
Game Downloads
36.11b

Use the 42matters SDK Explorer to find all apps that use Soomla Traceback Ad Quality by ironSource.

Among all apps utilizing attribution SDKs, 2.14% have integrated Kochava Tracker Free App Analytics. This accounts for 2.08% of app downloads within the attribution SDK category.

Kochava is a unified audience platform SDK that helps data-driven marketers establish customer identity, segment and activate audiences, and measure and optimize their marketing across connected devices.

Total Apps
3.27k
Google Play
App Share
2.14%
Google Play
Apps
2.47k
Games
804
Total Downloads
8.09b
Google Play
Download Share
2.08%
Google Play
App Downloads
5.83b
Game Downloads
2.26b

Use the 42matters SDK Explorer to find all apps that use Kochava Tracker Free App Analytics.

Among all apps utilizing attribution SDKs, <1% have integrated ByteBrew. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
1.31k
Google Play
App Share
<1%
Google Play
Apps
53
Games
1.26k
Total Downloads
1.98b
Google Play
Download Share
<1%
Google Play
App Downloads
20.75m
Game Downloads
1.96b

Use the 42matters SDK Explorer to find all apps that use ByteBrew.

Among all apps utilizing attribution SDKs, <1% have integrated Yandex Login Auth. This accounts for <1% of app downloads within the attribution SDK category.

Yandex is a search engine and internet portal. Yandex Login Auth is an SDK that facilitates logins via Yandex.

Total Apps
1.07k
Google Play
App Share
<1%
Google Play
Apps
1.01k
Games
66
Total Downloads
2.00b
Google Play
Download Share
<1%
Google Play
App Downloads
1.68b
Game Downloads
327.81m

Use the 42matters SDK Explorer to find all apps that use Yandex Login Auth.

Among all apps utilizing attribution SDKs, <1% have integrated Tune - HasOffers. This accounts for <1% of app downloads within the attribution SDK category.

The TUNE SDK (formerly HasOffers) is the industry's most flexible partner marketing platform.

Total Apps
523
Google Play
App Share
<1%
Google Play
Apps
391
Games
132
Total Downloads
1.78b
Google Play
Download Share
<1%
Google Play
App Downloads
693.73m
Game Downloads
1.08b

Use the 42matters SDK Explorer to find all apps that use Tune - HasOffers.

Among all apps utilizing attribution SDKs, <1% have integrated Apsalar. This accounts for <1% of app downloads within the attribution SDK category.

Apsalar is a marketing intelligence SDK that unifies marketing analytics, giving marketers actionable insights from previously siloed data.

Total Apps
263
Google Play
App Share
<1%
Google Play
Apps
248
Games
15
Total Downloads
222.85m
Google Play
Download Share
<1%
Google Play
App Downloads
58.36m
Game Downloads
164.48m

Use the 42matters SDK Explorer to find all apps that use Apsalar.

Among all apps utilizing attribution SDKs, <1% have integrated Party Track SDK. This accounts for <1% of app downloads within the attribution SDK category.

Party Track SDK is a mobile app tracking tool.

Total Apps
142
Google Play
App Share
<1%
Google Play
Apps
70
Games
72
Total Downloads
262.41m
Google Play
Download Share
<1%
Google Play
App Downloads
41.49m
Game Downloads
220.92m

Use the 42matters SDK Explorer to find all apps that use Party Track SDK.

Among all apps utilizing attribution SDKs, <1% have integrated Adform Tracking. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
55
Google Play
App Share
<1%
Google Play
Apps
54
Games
1
Total Downloads
75.88m
Google Play
Download Share
<1%
Google Play
App Downloads
75.79m
Game Downloads
87.99k

Use the 42matters SDK Explorer to find all apps that use Adform Tracking.

Among all apps utilizing attribution SDKs, <1% have integrated Trackier. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
36
Google Play
App Share
<1%
Google Play
Apps
31
Games
5
Total Downloads
27.03m
Google Play
Download Share
<1%
Google Play
App Downloads
26.58m
Game Downloads
453.40k

Use the 42matters SDK Explorer to find all apps that use Trackier.

Among all apps utilizing attribution SDKs, <1% have integrated Eulerian Analytics. This accounts for <1% of app downloads within the attribution SDK category.

Eulerian Analytics allows you make the right calls in your media investments via SDK. Optimize your marketing performance thanks to our marketing attribution and technological solutions.

Total Apps
16
Google Play
App Share
<1%
Google Play
Apps
16
Games
0
Total Downloads
27.97m
Google Play
Download Share
<1%
Google Play
App Downloads
27.97m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Eulerian Analytics.

Among all apps utilizing attribution SDKs, <1% have integrated Unbotify by Adjust. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
7
Google Play
App Share
<1%
Google Play
Apps
6
Games
1
Total Downloads
19.63m
Google Play
Download Share
<1%
Google Play
App Downloads
13.56m
Game Downloads
6.07m

Use the 42matters SDK Explorer to find all apps that use Unbotify by Adjust.

Among all apps utilizing attribution SDKs, <1% have integrated S4M. This accounts for <1% of app downloads within the attribution SDK category.

S4M – The Drive-to-Store Platform – is the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world.

Total Apps
6
Google Play
App Share
<1%
Google Play
Apps
6
Games
0
Total Downloads
3.35m
Google Play
Download Share
<1%
Google Play
App Downloads
3.35m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use S4M.

Among all apps utilizing attribution SDKs, <1% have integrated Fidzup. This accounts for <1% of app downloads within the attribution SDK category.

Fidzup is the first performance mobile marketing platform SDK for brick-and-mortar retailers. It allows them to analyze and connect both in-store and online behavioral data to generate foot traffic in-store through mobile advertising.

Total Apps
2
Google Play
App Share
<1%
Google Play
Apps
2
Games
0
Total Downloads
1.98m
Google Play
Download Share
<1%
Google Play
App Downloads
1.97m
Game Downloads
11.03k

Use the 42matters SDK Explorer to find all apps that use Fidzup.

Among all apps utilizing attribution SDKs, <1% have integrated Honeytracks. This accounts for <1% of app downloads within the attribution SDK category.

The Honeytracks SDK offers analytics for web-based games, in-game data tracking and visualization, advanced analytics, player behavior pattern detection and cohort analysis, game balancing and monetization, key performance indicator insights, dashboards, reporting, and data mining solutions.

Total Apps
1
Google Play
App Share
<1%
Google Play
Apps
0
Games
1
Total Downloads
1.85m
Google Play
Download Share
<1%
Google Play
App Downloads
0
Game Downloads
1.85m

Use the 42matters SDK Explorer to find all apps that use Honeytracks.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.