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Top 5 Attribution SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the most popular attribution SDKs on the Android app market. The data that we provide is based on our analysis of the 1,200+ SDKs integrated into the vast mobile applications inventory of the Google Play Store™. The following is a glimpse into the API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile apps market.

1) AppsFlyer


Out of all apps that use attribution SDKs 33% have AppsFlyer integrated, covering 53% of app downloads in that sdk segment.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

APP SHARE

33%

TOTAL APPS

61.19k

APPLICATIONS

30.97k

GAMES

30.22k

DOWNLOAD SHARE

53%

TOTAL DOWNLOADS

162.97b

APP DOWNLOADS

87.16b

GAME DOWNLOADS

75.81b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


2) Yandex AppMetrica


Out of all apps that use attribution SDKs 32% have Yandex AppMetrica integrated, covering 11% of app downloads in that sdk segment.

Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.

APP SHARE

32%

TOTAL APPS

59.11k

APPLICATIONS

35.18k

GAMES

23.93k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

34.03b

APP DOWNLOADS

14.58b

GAME DOWNLOADS

19.45b


Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.


3) Adjust


Out of all apps that use attribution SDKs 21% have Adjust integrated, covering 31% of app downloads in that sdk segment.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

APP SHARE

21%

TOTAL APPS

38.79k

APPLICATIONS

13.5k

GAMES

25.29k

DOWNLOAD SHARE

31%

TOTAL DOWNLOADS

97.01b

APP DOWNLOADS

38.72b

GAME DOWNLOADS

58.3b


Browse all apps that have Adjust integrated with our App Market Explorer.


4) Branch - Tune


Out of all apps that use attribution SDKs 14% have Branch - Tune integrated, covering 7% of app downloads in that sdk segment.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

14%

TOTAL APPS

26.17k

APPLICATIONS

25.59k

GAMES

585

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

23.5b

APP DOWNLOADS

22.22b

GAME DOWNLOADS

1.28b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


5) myTracker


Out of all apps that use attribution SDKs 11% have myTracker integrated, covering 10% of app downloads in that sdk segment.



APP SHARE

11%

TOTAL APPS

20.04k

APPLICATIONS

9.65k

GAMES

10.39k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

33.57b

APP DOWNLOADS

7.51b

GAME DOWNLOADS

26.06b


Browse all apps that have myTracker integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...