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Top 20 Attribution SDKs Used in Android Apps on Google Play
Last update: 20 Jun 2024 CET
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Top 20 Attribution SDKs Used in Android Apps on Google Play

We at 42matters have pulled together a list of the most popular attribution SDKs integrated in Android apps on the Android app market.

Attribution SDKs enable apps to measure the effectiveness of in-app advertising campaigns by attributing conversions to specific channels (ad networks, social media, etc.). This gives app publishers the ability to understand the value of different audiences, ad groups, keywords, and other factors relevant to driving downloads.

The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Google Play Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing attribution SDKs, 47.82% have integrated AppsFlyer. This accounts for 55.21% of app downloads within the attribution SDK category.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

Total Apps
64.02k
Google Play
App Share
47.82%
Google Play
Apps
35.76k
Games
28.26k
Total Downloads
226.64b
Google Play
Download Share
55.21%
Google Play
App Downloads
113.00b
Game Downloads
113.63b

Use the 42matters SDK Explorer to find all apps that use AppsFlyer.

Among all apps utilizing attribution SDKs, 30.17% have integrated Adjust. This accounts for 32.73% of app downloads within the attribution SDK category.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

Total Apps
40.38k
Google Play
App Share
30.17%
Google Play
Apps
14.79k
Games
25.60k
Total Downloads
134.35b
Google Play
Download Share
32.73%
Google Play
App Downloads
56.18b
Game Downloads
78.16b

Use the 42matters SDK Explorer to find all apps that use Adjust.

Among all apps utilizing attribution SDKs, 18.66% have integrated Branch - Tune. This accounts for 6.78% of app downloads within the attribution SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
24.98k
Google Play
App Share
18.66%
Google Play
Apps
24.65k
Games
335
Total Downloads
27.84b
Google Play
Download Share
6.78%
Google Play
App Downloads
26.76b
Game Downloads
1.08b

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing attribution SDKs, 7.38% have integrated myTracker. This accounts for 7.92% of app downloads within the attribution SDK category.

Total Apps
9.88k
Google Play
App Share
7.38%
Google Play
Apps
3.92k
Games
5.95k
Total Downloads
32.50b
Google Play
Download Share
7.92%
Google Play
App Downloads
7.72b
Game Downloads
24.78b

Use the 42matters SDK Explorer to find all apps that use myTracker.

Among all apps utilizing attribution SDKs, 3.32% have integrated Singular. This accounts for 5.64% of app downloads within the attribution SDK category.

The Singular SDK works out of the box to automatically aggregate, enrich, and combine data of various types. From ad networks to attribution, BI, and CRM systems, Singular automatically pulls fresh and granular reports from your sources so you can optimize every part of your marketing funnel without building and maintaining the pipes.

Total Apps
4.45k
Google Play
App Share
3.32%
Google Play
Apps
1.80k
Games
2.64k
Total Downloads
23.16b
Google Play
Download Share
5.64%
Google Play
App Downloads
6.31b
Game Downloads
16.85b

Use the 42matters SDK Explorer to find all apps that use Singular.

Among all apps utilizing attribution SDKs, 3.30% have integrated Tenjin. This accounts for 2.39% of app downloads within the attribution SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
4.42k
Google Play
App Share
3.30%
Google Play
Apps
359
Games
4.06k
Total Downloads
9.81b
Google Play
Download Share
2.39%
Google Play
App Downloads
1.39b
Game Downloads
8.42b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

7th

Among all apps utilizing attribution SDKs, 3.20% have integrated Soomla Traceback Ad Quality by ironSource. This accounts for 10.45% of app downloads within the attribution SDK category.

Soomla is an SDK that provides insights such as ad revenue per user, advertiser discovery, waterfall bid distribution and ad whale detection.

Total Apps
4.28k
Google Play
App Share
3.20%
Google Play
Apps
1.16k
Games
3.13k
Total Downloads
42.89b
Google Play
Download Share
10.45%
Google Play
App Downloads
1.31b
Game Downloads
41.58b

Use the 42matters SDK Explorer to find all apps that use Soomla Traceback Ad Quality by ironSource.

Among all apps utilizing attribution SDKs, 1.84% have integrated Kochava. This accounts for 2.05% of app downloads within the attribution SDK category.

Kochava is a unified audience platform SDK that helps data-driven marketers establish customer identity, segment and activate audiences, and measure and optimize their marketing across connected devices.

Total Apps
2.46k
Google Play
App Share
1.84%
Google Play
Apps
1.86k
Games
600
Total Downloads
8.40b
Google Play
Download Share
2.05%
Google Play
App Downloads
6.15b
Game Downloads
2.25b

Use the 42matters SDK Explorer to find all apps that use Kochava.

Among all apps utilizing attribution SDKs, 1.18% have integrated ByteBrew. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
1.58k
Google Play
App Share
1.18%
Google Play
Apps
72
Games
1.51k
Total Downloads
3.07b
Google Play
Download Share
<1%
Google Play
App Downloads
40.35m
Game Downloads
3.03b

Use the 42matters SDK Explorer to find all apps that use ByteBrew.

Among all apps utilizing attribution SDKs, <1% have integrated Yandex Login Auth. This accounts for <1% of app downloads within the attribution SDK category.

Yandex is a search engine and internet portal. Yandex Login Auth is an SDK that facilitates logins via Yandex.

Total Apps
581
Google Play
App Share
<1%
Google Play
Apps
516
Games
65
Total Downloads
1.55b
Google Play
Download Share
<1%
Google Play
App Downloads
1.21b
Game Downloads
335.67m

Use the 42matters SDK Explorer to find all apps that use Yandex Login Auth.

Among all apps utilizing attribution SDKs, <1% have integrated Airbridge. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
440
Google Play
App Share
<1%
Google Play
Apps
371
Games
69
Total Downloads
848.14m
Google Play
Download Share
<1%
Google Play
App Downloads
782.02m
Game Downloads
66.11m

Use the 42matters SDK Explorer to find all apps that use Airbridge.

Among all apps utilizing attribution SDKs, <1% have integrated Apsalar. This accounts for <1% of app downloads within the attribution SDK category.

Apsalar is a marketing intelligence SDK that unifies marketing analytics, giving marketers actionable insights from previously siloed data.

Total Apps
210
Google Play
App Share
<1%
Google Play
Apps
199
Games
11
Total Downloads
224.88m
Google Play
Download Share
<1%
Google Play
App Downloads
58.12m
Game Downloads
166.76m

Use the 42matters SDK Explorer to find all apps that use Apsalar.

Among all apps utilizing attribution SDKs, <1% have integrated Tune - HasOffers. This accounts for <1% of app downloads within the attribution SDK category.

The TUNE SDK (formerly HasOffers) is the industry's most flexible partner marketing platform.

Total Apps
183
Google Play
App Share
<1%
Google Play
Apps
124
Games
59
Total Downloads
1.60b
Google Play
Download Share
<1%
Google Play
App Downloads
495.60m
Game Downloads
1.10b

Use the 42matters SDK Explorer to find all apps that use Tune - HasOffers.

Among all apps utilizing attribution SDKs, <1% have integrated Party Track SDK. This accounts for <1% of app downloads within the attribution SDK category.

Party Track SDK is a mobile app tracking tool.

Total Apps
112
Google Play
App Share
<1%
Google Play
Apps
58
Games
54
Total Downloads
261.64m
Google Play
Download Share
<1%
Google Play
App Downloads
41.59m
Game Downloads
220.05m

Use the 42matters SDK Explorer to find all apps that use Party Track SDK.

Among all apps utilizing attribution SDKs, <1% have integrated Adform Tracking. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
45
Google Play
App Share
<1%
Google Play
Apps
44
Games
1
Total Downloads
76.79m
Google Play
Download Share
<1%
Google Play
App Downloads
76.71m
Game Downloads
88.48k

Use the 42matters SDK Explorer to find all apps that use Adform Tracking.

Among all apps utilizing attribution SDKs, <1% have integrated Trackier. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
43
Google Play
App Share
<1%
Google Play
Apps
40
Games
3
Total Downloads
53.55m
Google Play
Download Share
<1%
Google Play
App Downloads
53.34m
Game Downloads
214.83k

Use the 42matters SDK Explorer to find all apps that use Trackier.

Among all apps utilizing attribution SDKs, <1% have integrated Eulerian Analytics. This accounts for <1% of app downloads within the attribution SDK category.

Eulerian Analytics allows you make the right calls in your media investments via SDK. Optimize your marketing performance thanks to our marketing attribution and technological solutions.

Total Apps
17
Google Play
App Share
<1%
Google Play
Apps
17
Games
0
Total Downloads
28.23m
Google Play
Download Share
<1%
Google Play
App Downloads
28.23m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Eulerian Analytics.

Among all apps utilizing attribution SDKs, <1% have integrated Affise. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
11
Google Play
App Share
<1%
Google Play
Apps
9
Games
2
Total Downloads
204.77m
Google Play
Download Share
<1%
Google Play
App Downloads
202.83m
Game Downloads
1.94m

Use the 42matters SDK Explorer to find all apps that use Affise.

Among all apps utilizing attribution SDKs, <1% have integrated Unbotify by Adjust. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
7
Google Play
App Share
<1%
Google Play
Apps
6
Games
1
Total Downloads
21.46m
Google Play
Download Share
<1%
Google Play
App Downloads
15.27m
Game Downloads
6.19m

Use the 42matters SDK Explorer to find all apps that use Unbotify by Adjust.

Among all apps utilizing attribution SDKs, <1% have integrated S4M. This accounts for <1% of app downloads within the attribution SDK category.

S4M – The Drive-to-Store Platform – is the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world.

Total Apps
6
Google Play
App Share
<1%
Google Play
Apps
6
Games
0
Total Downloads
3.49m
Google Play
Download Share
<1%
Google Play
App Downloads
3.49m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use S4M.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.