Platform
Category
Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store
Last update: 21 Feb 2024 CET
App Store

Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store

What are the most used ad network SDKs for iOS apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad networks SDKs, 50.71% have integrated Apple AppTrackingTransparency. This accounts for 85.79% of app downloads within the ad networks SDK category.

Total Apps
260.82k
App Store
App Share
50.71%
App Store
Apps
182.33k
Games
78.50k
Total Downloads
240.59b
App Store
Download Share
85.79%
App Store
App Downloads
159.88b
Game Downloads
80.71b

Use the 42matters SDK Explorer to find all apps that use Apple AppTrackingTransparency.

Among all apps utilizing ad networks SDKs, 37.82% have integrated IAB OM Open Measurement OMSDK. This accounts for 38.56% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
194.52k
App Store
App Share
37.82%
App Store
Apps
114.84k
Games
79.68k
Total Downloads
108.14b
App Store
Download Share
38.56%
App Store
App Downloads
37.82b
Game Downloads
70.33b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad networks SDKs, 29.45% have integrated Apple iAd. This accounts for 54.52% of app downloads within the ad networks SDK category.

The Apple Search Ads Attribution API is used to attribute app downloads that originate from Apple Search Ads campaigns on iOS devices.

Total Apps
151.46k
App Store
App Share
29.45%
App Store
Apps
101.08k
Games
50.37k
Total Downloads
152.90b
App Store
Download Share
54.52%
App Store
App Downloads
94.33b
Game Downloads
58.57b

Use the 42matters SDK Explorer to find all apps that use Apple iAd.

Among all apps utilizing ad networks SDKs, 17.21% have integrated Unity Ads. This accounts for 27.21% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
88.52k
App Store
App Share
17.21%
App Store
Apps
12.58k
Games
75.94k
Total Downloads
76.31b
App Store
Download Share
27.21%
App Store
App Downloads
10.59b
Game Downloads
65.72b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad networks SDKs, 14.12% have integrated Facebook Audience Network. This accounts for 25.16% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
72.64k
App Store
App Share
14.12%
App Store
Apps
39.65k
Games
32.99k
Total Downloads
70.56b
App Store
Download Share
25.16%
App Store
App Downloads
14.24b
Game Downloads
56.33b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad networks SDKs, 10.33% have integrated AppLovin MAX. This accounts for 28.40% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
53.13k
App Store
App Share
10.33%
App Store
Apps
10.89k
Games
42.24k
Total Downloads
79.65b
App Store
Download Share
28.40%
App Store
App Downloads
19.61b
Game Downloads
60.03b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad networks SDKs, 6.47% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 27.20% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
33.25k
App Store
App Share
6.47%
App Store
Apps
11.98k
Games
21.27k
Total Downloads
76.27b
App Store
Download Share
27.20%
App Store
App Downloads
27.90b
Game Downloads
48.37b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad networks SDKs, 6.39% have integrated Chartboost. This accounts for 12.20% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
32.86k
App Store
App Share
6.39%
App Store
Apps
4.12k
Games
28.74k
Total Downloads
34.22b
App Store
Download Share
12.20%
App Store
App Downloads
2.98b
Game Downloads
31.23b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad networks SDKs, 6.31% have integrated Supersonic - ironSource. This accounts for 23.16% of app downloads within the ad networks SDK category.

ironSource, a world leader in app discovery, and Supersonic, a leading mobile monetization platform SDK.

Total Apps
32.48k
App Store
App Share
6.31%
App Store
Apps
4.00k
Games
28.48k
Total Downloads
64.96b
App Store
Download Share
23.16%
App Store
App Downloads
6.91b
Game Downloads
58.04b

Use the 42matters SDK Explorer to find all apps that use Supersonic - ironSource.

Among all apps utilizing ad networks SDKs, 6.18% have integrated Flurry Ads. This accounts for 2.70% of app downloads within the ad networks SDK category.

Flurry is a mobile app analytics platform SDK that empowers product, development, and growth experts to build better apps that users love.

Total Apps
31.81k
App Store
App Share
6.18%
App Store
Apps
22.84k
Games
8.97k
Total Downloads
7.58b
App Store
Download Share
2.70%
App Store
App Downloads
3.81b
Game Downloads
3.77b

Use the 42matters SDK Explorer to find all apps that use Flurry Ads.

Among all apps utilizing ad networks SDKs, 6.16% have integrated ironSource. This accounts for 23.26% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
31.69k
App Store
App Share
6.16%
App Store
Apps
3.80k
Games
27.89k
Total Downloads
65.23b
App Store
Download Share
23.26%
App Store
App Downloads
7.00b
Game Downloads
58.24b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad networks SDKs, 5.17% have integrated AdColony. This accounts for 10.90% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
26.57k
App Store
App Share
5.17%
App Store
Apps
4.85k
Games
21.73k
Total Downloads
30.57b
App Store
Download Share
10.90%
App Store
App Downloads
4.14b
Game Downloads
26.43b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad networks SDKs, 4.99% have integrated Vungle. This accounts for 8.86% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
25.66k
App Store
App Share
4.99%
App Store
Apps
3.08k
Games
22.58k
Total Downloads
24.86b
App Store
Download Share
8.86%
App Store
App Downloads
3.56b
Game Downloads
21.30b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad networks SDKs, 3.93% have integrated InMobi Mobile Ads. This accounts for 15.86% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
20.19k
App Store
App Share
3.93%
App Store
Apps
3.92k
Games
16.27k
Total Downloads
44.48b
App Store
Download Share
15.86%
App Store
App Downloads
7.35b
Game Downloads
37.12b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad networks SDKs, 3.85% have integrated Mintegral mbbanner. This accounts for 19.54% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
19.80k
App Store
App Share
3.85%
App Store
Apps
2.60k
Games
17.20k
Total Downloads
54.80b
App Store
Download Share
19.54%
App Store
App Downloads
6.21b
Game Downloads
48.60b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

Among all apps utilizing ad networks SDKs, 3.08% have integrated DT Exchange by Digital Turbine. This accounts for 20.52% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
15.86k
App Store
App Share
3.08%
App Store
Apps
1.56k
Games
14.31k
Total Downloads
57.56b
App Store
Download Share
20.52%
App Store
App Downloads
9.80b
Game Downloads
47.76b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad networks SDKs, 2.92% have integrated AerServ. This accounts for 15.46% of app downloads within the ad networks SDK category.

AerServ is a free mobile SSP and monetization platform SDK that empowers mobile publishers with a superior technology platform.

Total Apps
15.02k
App Store
App Share
2.92%
App Store
Apps
2.13k
Games
12.90k
Total Downloads
43.36b
App Store
Download Share
15.46%
App Store
App Downloads
6.81b
Game Downloads
36.55b

Use the 42matters SDK Explorer to find all apps that use AerServ.

Among all apps utilizing ad networks SDKs, 2.81% have integrated Tapjoy. This accounts for 6.62% of app downloads within the ad networks SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
14.46k
App Store
App Share
2.81%
App Store
Apps
2.15k
Games
12.31k
Total Downloads
18.56b
App Store
Download Share
6.62%
App Store
App Downloads
2.49b
Game Downloads
16.07b

Use the 42matters SDK Explorer to find all apps that use Tapjoy.

Among all apps utilizing ad networks SDKs, 2.26% have integrated Moat. This accounts for 1.83% of app downloads within the ad networks SDK category.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

Total Apps
11.63k
App Store
App Share
2.26%
App Store
Apps
2.44k
Games
9.20k
Total Downloads
5.14b
App Store
Download Share
1.83%
App Store
App Downloads
1.26b
Game Downloads
3.88b

Use the 42matters SDK Explorer to find all apps that use Moat.

Browse iOS and Android SDKs With the SDK Explorer

Browse background top image
  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

Browse background bottom imageBrowse right section image

Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.