Platform
Category
Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store
Last update: 20 Jun 2024 CET
App Store

Top 20 Ad Networks SDKs Used in iOS Apps on the Apple App Store

What are the most used ad network SDKs for iOS apps? The following shows the 20 most widely-integrated ad network SDKs.

Ad Network SDKs are used to monetize apps with in-app advertising. They enable apps to host relevant third-party ads from associated Ad Networks and provide a range of features and functionalities, like ad rendering, ad targeting, and ad tracking, to help app publishers improve ad revenue.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad networks SDKs, 53.81% have integrated Apple AppTrackingTransparency. This accounts for 87.29% of app downloads within the ad networks SDK category.

Total Apps
277.01k
App Store
App Share
53.81%
App Store
Apps
194.73k
Games
82.28k
Total Downloads
258.87b
App Store
Download Share
87.29%
App Store
App Downloads
172.90b
Game Downloads
85.96b

Use the 42matters SDK Explorer to find all apps that use Apple AppTrackingTransparency.

Among all apps utilizing ad networks SDKs, 38.25% have integrated IAB OM Open Measurement OMSDK. This accounts for 37.13% of app downloads within the ad networks SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
196.92k
App Store
App Share
38.25%
App Store
Apps
114.39k
Games
82.54k
Total Downloads
110.10b
App Store
Download Share
37.13%
App Store
App Downloads
37.15b
Game Downloads
72.95b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad networks SDKs, 28.24% have integrated Apple iAd. This accounts for 48.74% of app downloads within the ad networks SDK category.

The Apple Search Ads Attribution API is used to attribute app downloads that originate from Apple Search Ads campaigns on iOS devices.

Total Apps
145.37k
App Store
App Share
28.24%
App Store
Apps
96.54k
Games
48.83k
Total Downloads
144.54b
App Store
Download Share
48.74%
App Store
App Downloads
87.30b
Game Downloads
57.24b

Use the 42matters SDK Explorer to find all apps that use Apple iAd.

Among all apps utilizing ad networks SDKs, 17.35% have integrated Unity Ads. This accounts for 26.41% of app downloads within the ad networks SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
89.33k
App Store
App Share
17.35%
App Store
Apps
12.58k
Games
76.75k
Total Downloads
78.33b
App Store
Download Share
26.41%
App Store
App Downloads
10.17b
Game Downloads
68.16b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad networks SDKs, 14.90% have integrated Facebook Audience Network. This accounts for 28.93% of app downloads within the ad networks SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
76.70k
App Store
App Share
14.90%
App Store
Apps
41.73k
Games
34.98k
Total Downloads
85.81b
App Store
Download Share
28.93%
App Store
App Downloads
23.86b
Game Downloads
61.94b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad networks SDKs, 10.76% have integrated AppLovin MAX. This accounts for 28.86% of app downloads within the ad networks SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
55.42k
App Store
App Share
10.76%
App Store
Apps
11.48k
Games
43.93k
Total Downloads
85.58b
App Store
Download Share
28.86%
App Store
App Downloads
21.36b
Game Downloads
64.22b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad networks SDKs, 7.00% have integrated Vungle. This accounts for 25.44% of app downloads within the ad networks SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
36.03k
App Store
App Share
7.00%
App Store
Apps
5.21k
Games
30.82k
Total Downloads
75.45b
App Store
Download Share
25.44%
App Store
App Downloads
14.20b
Game Downloads
61.25b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad networks SDKs, 6.82% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 27.52% of app downloads within the ad networks SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
35.13k
App Store
App Share
6.82%
App Store
Apps
12.44k
Games
22.69k
Total Downloads
81.61b
App Store
Download Share
27.52%
App Store
App Downloads
30.33b
Game Downloads
51.28b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad networks SDKs, 6.61% have integrated Supersonic - ironSource. This accounts for 22.71% of app downloads within the ad networks SDK category.

ironSource, a world leader in app discovery, and Supersonic, a leading mobile monetization platform SDK.

Total Apps
34.02k
App Store
App Share
6.61%
App Store
Apps
4.09k
Games
29.92k
Total Downloads
67.34b
App Store
Download Share
22.71%
App Store
App Downloads
6.59b
Game Downloads
60.75b

Use the 42matters SDK Explorer to find all apps that use Supersonic - ironSource.

Among all apps utilizing ad networks SDKs, 6.50% have integrated Chartboost. This accounts for 12.67% of app downloads within the ad networks SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
33.49k
App Store
App Share
6.50%
App Store
Apps
4.35k
Games
29.14k
Total Downloads
37.59b
App Store
Download Share
12.67%
App Store
App Downloads
3.89b
Game Downloads
33.70b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad networks SDKs, 6.46% have integrated ironSource. This accounts for 22.77% of app downloads within the ad networks SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
33.24k
App Store
App Share
6.46%
App Store
Apps
3.90k
Games
29.34k
Total Downloads
67.52b
App Store
Download Share
22.77%
App Store
App Downloads
6.64b
Game Downloads
60.88b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad networks SDKs, 4.68% have integrated AdColony. This accounts for 6.24% of app downloads within the ad networks SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
24.07k
App Store
App Share
4.68%
App Store
Apps
4.55k
Games
19.53k
Total Downloads
18.49b
App Store
Download Share
6.24%
App Store
App Downloads
3.13b
Game Downloads
15.36b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad networks SDKs, 4.33% have integrated Mintegral mbbanner. This accounts for 19.81% of app downloads within the ad networks SDK category.

Mintegral is a global mobile advertising platform, providing user acquisition, monetization, and creative solutions for advertisers and mobile publishers.

Total Apps
22.27k
App Store
App Share
4.33%
App Store
Apps
2.85k
Games
19.41k
Total Downloads
58.76b
App Store
Download Share
19.81%
App Store
App Downloads
6.37b
Game Downloads
52.38b

Use the 42matters SDK Explorer to find all apps that use Mintegral mbbanner.

Among all apps utilizing ad networks SDKs, 3.82% have integrated InMobi Mobile Ads. This accounts for 13.07% of app downloads within the ad networks SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
19.67k
App Store
App Share
3.82%
App Store
Apps
3.80k
Games
15.88k
Total Downloads
38.77b
App Store
Download Share
13.07%
App Store
App Downloads
5.85b
Game Downloads
32.92b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad networks SDKs, 3.36% have integrated DT Exchange by Digital Turbine. This accounts for 19.50% of app downloads within the ad networks SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
17.29k
App Store
App Share
3.36%
App Store
Apps
1.63k
Games
15.66k
Total Downloads
57.82b
App Store
Download Share
19.50%
App Store
App Downloads
7.19b
Game Downloads
50.63b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad networks SDKs, 2.87% have integrated AerServ. This accounts for 12.75% of app downloads within the ad networks SDK category.

AerServ is a free mobile SSP and monetization platform SDK that empowers mobile publishers with a superior technology platform.

Total Apps
14.77k
App Store
App Share
2.87%
App Store
Apps
2.07k
Games
12.70k
Total Downloads
37.82b
App Store
Download Share
12.75%
App Store
App Downloads
5.44b
Game Downloads
32.38b

Use the 42matters SDK Explorer to find all apps that use AerServ.

Among all apps utilizing ad networks SDKs, 2.60% have integrated Tapjoy. This accounts for 5.22% of app downloads within the ad networks SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
13.37k
App Store
App Share
2.60%
App Store
Apps
2.02k
Games
11.35k
Total Downloads
15.48b
App Store
Download Share
5.22%
App Store
App Downloads
2.27b
Game Downloads
13.21b

Use the 42matters SDK Explorer to find all apps that use Tapjoy.

Among all apps utilizing ad networks SDKs, 2.15% have integrated Moat. This accounts for 1.53% of app downloads within the ad networks SDK category.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

Total Apps
11.05k
App Store
App Share
2.15%
App Store
Apps
2.31k
Games
8.74k
Total Downloads
4.54b
App Store
Download Share
1.53%
App Store
App Downloads
1.04b
Game Downloads
3.50b

Use the 42matters SDK Explorer to find all apps that use Moat.

20th

Among all apps utilizing ad networks SDKs, 1.86% have integrated Amazon Ads - Transparent Ad Marketplace. This accounts for 12.13% of app downloads within the ad networks SDK category.

The Amazon Ads - Transparent Ad Marketplace SDK enables you to easily improve revenue and decrease latency with one call to the cloud-based marketplace.

Total Apps
9.57k
App Store
App Share
1.86%
App Store
Apps
4.08k
Games
5.49k
Total Downloads
35.99b
App Store
Download Share
12.13%
App Store
App Downloads
13.14b
Game Downloads
22.84b

Use the 42matters SDK Explorer to find all apps that use Amazon Ads - Transparent Ad Marketplace.

Browse iOS and Android SDKs With the SDK Explorer

Browse background top image
  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

Browse background bottom imageBrowse right section image

Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.