Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. In this article, we will endeavor to answer some of the most frequently asked questions concerning mobile app analytics, including: * What Are Mobile App Analytics? * Why Do You Need Mobile App Analytics? * App Developers and Mobile Game Publishers * Ad Networks * Market Researchers * Which Mobile App Analytics Metrics Should You Track? * Downlo

The 42matters Explorer [https://42matters.com/app-market-explorer], a leading app intelligence tool providing insight into more than 15 million published and unpublished apps available on Google Play and the Apple App Store, was named a High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’ in G2’s Fall 2021 Report [https://bit.ly/3rEdu8w]. 42matters is a provider of mobile app data and app store insights, offering a unique arsenal of app intelligence solutions. These include APIs, fil

In a recent report, the IQVIA Institute for Human Data Science analyzed numerous digital health trends in 2021, including the rise of mobile health apps. Here’s how they used 42matters to do so... A few weeks ago, the folks over at the IQVIA Institute for Human Data Science, an American company operating in the health information technology and clinical research industries, released a report [https://bit.ly/3JbVusg] titled Digital Health Trends 2021: Innovation, evidence, regulation, and adopti