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Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store
Last update: 21 Feb 2024 CET
App Store

Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store

We at 42matters have pulled together a list of the most popular attribution SDKs integrated in iOS apps on the iOS app market.

Attribution SDKs enable apps to measure the effectiveness of in-app advertising campaigns by attributing conversions to specific channels (ad networks, social media, etc.). This gives app publishers the ability to understand the value of different audiences, ad groups, keywords, and other factors relevant to driving downloads.

The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Apple App Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing attribution SDKs, 36.08% have integrated AppsFlyer. This accounts for 30.02% of app downloads within the attribution SDK category.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

Total Apps
49.92k
App Store
App Share
36.08%
App Store
Apps
31.59k
Games
18.33k
Total Downloads
56.08b
App Store
Download Share
30.02%
App Store
App Downloads
24.68b
Game Downloads
31.41b

Use the 42matters SDK Explorer to find all apps that use AppsFlyer.

Among all apps utilizing attribution SDKs, 35.27% have integrated Apple AdServices Search Ads. This accounts for 68.27% of app downloads within the attribution SDK category.

Total Apps
48.80k
App Store
App Share
35.27%
App Store
Apps
30.01k
Games
18.78k
Total Downloads
127.53b
App Store
Download Share
68.27%
App Store
App Downloads
81.42b
Game Downloads
46.11b

Use the 42matters SDK Explorer to find all apps that use Apple AdServices Search Ads.

Among all apps utilizing attribution SDKs, 26.94% have integrated Branch - Tune. This accounts for 4.77% of app downloads within the attribution SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
37.28k
App Store
App Share
26.94%
App Store
Apps
36.57k
Games
711
Total Downloads
8.92b
App Store
Download Share
4.77%
App Store
App Downloads
8.63b
Game Downloads
283.79m

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing attribution SDKs, 20.54% have integrated Adjust. This accounts for 26.80% of app downloads within the attribution SDK category.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

Total Apps
28.42k
App Store
App Share
20.54%
App Store
Apps
11.91k
Games
16.51k
Total Downloads
50.06b
App Store
Download Share
26.80%
App Store
App Downloads
22.74b
Game Downloads
27.32b

Use the 42matters SDK Explorer to find all apps that use Adjust.

Among all apps utilizing attribution SDKs, 3.29% have integrated myTracker. This accounts for 4.75% of app downloads within the attribution SDK category.

Total Apps
4.55k
App Store
App Share
3.29%
App Store
Apps
1.08k
Games
3.47k
Total Downloads
8.88b
App Store
Download Share
4.75%
App Store
App Downloads
1.95b
Game Downloads
6.93b

Use the 42matters SDK Explorer to find all apps that use myTracker.

Among all apps utilizing attribution SDKs, 3.17% have integrated Tenjin. This accounts for 1.37% of app downloads within the attribution SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
4.38k
App Store
App Share
3.17%
App Store
Apps
189
Games
4.19k
Total Downloads
2.57b
App Store
Download Share
1.37%
App Store
App Downloads
283.36m
Game Downloads
2.28b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing attribution SDKs, 2.16% have integrated Kochava Tracker Free App Analytics. This accounts for 2.36% of app downloads within the attribution SDK category.

Kochava is a unified audience platform SDK that helps data-driven marketers establish customer identity, segment and activate audiences, and measure and optimize their marketing across connected devices.

Total Apps
2.98k
App Store
App Share
2.16%
App Store
Apps
1.65k
Games
1.33k
Total Downloads
4.41b
App Store
Download Share
2.36%
App Store
App Downloads
4.05b
Game Downloads
365.18m

Use the 42matters SDK Explorer to find all apps that use Kochava Tracker Free App Analytics.

Among all apps utilizing attribution SDKs, 1.63% have integrated Singular. This accounts for 2.36% of app downloads within the attribution SDK category.

The Singular SDK works out of the box to automatically aggregate, enrich, and combine data of various types. From ad networks to attribution, BI, and CRM systems, Singular automatically pulls fresh and granular reports from your sources so you can optimize every part of your marketing funnel without building and maintaining the pipes.

Total Apps
2.25k
App Store
App Share
1.63%
App Store
Apps
589
Games
1.66k
Total Downloads
4.41b
App Store
Download Share
2.36%
App Store
App Downloads
1.17b
Game Downloads
3.23b

Use the 42matters SDK Explorer to find all apps that use Singular.

9th

Among all apps utilizing attribution SDKs, <1% have integrated Soomla Traceback Ad Quality by ironSource. This accounts for <1% of app downloads within the attribution SDK category.

Soomla is an SDK that provides insights such as ad revenue per user, advertiser discovery, waterfall bid distribution and ad whale detection.

Total Apps
668
App Store
App Share
<1%
App Store
Apps
67
Games
601
Total Downloads
161.64m
App Store
Download Share
<1%
App Store
App Downloads
16.99m
Game Downloads
144.65m

Use the 42matters SDK Explorer to find all apps that use Soomla Traceback Ad Quality by ironSource.

Among all apps utilizing attribution SDKs, <1% have integrated ByteBrew. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
437
App Store
App Share
<1%
App Store
Apps
28
Games
409
Total Downloads
486.67m
App Store
Download Share
<1%
App Store
App Downloads
1.06m
Game Downloads
485.61m

Use the 42matters SDK Explorer to find all apps that use ByteBrew.

Among all apps utilizing attribution SDKs, <1% have integrated Tune - HasOffers. This accounts for <1% of app downloads within the attribution SDK category.

The TUNE SDK (formerly HasOffers) is the industry's most flexible partner marketing platform.

Total Apps
394
App Store
App Share
<1%
App Store
Apps
129
Games
265
Total Downloads
111.75m
App Store
Download Share
<1%
App Store
App Downloads
18.53m
Game Downloads
93.22m

Use the 42matters SDK Explorer to find all apps that use Tune - HasOffers.

Among all apps utilizing attribution SDKs, <1% have integrated Party Track SDK. This accounts for <1% of app downloads within the attribution SDK category.

Party Track SDK is a mobile app tracking tool.

Total Apps
321
App Store
App Share
<1%
App Store
Apps
190
Games
131
Total Downloads
47.15m
App Store
Download Share
<1%
App Store
App Downloads
10.61m
Game Downloads
36.54m

Use the 42matters SDK Explorer to find all apps that use Party Track SDK.

Among all apps utilizing attribution SDKs, <1% have integrated Apsalar. This accounts for <1% of app downloads within the attribution SDK category.

Apsalar is a marketing intelligence SDK that unifies marketing analytics, giving marketers actionable insights from previously siloed data.

Total Apps
65
App Store
App Share
<1%
App Store
Apps
19
Games
46
Total Downloads
25.09m
App Store
Download Share
<1%
App Store
App Downloads
7.94m
Game Downloads
17.15m

Use the 42matters SDK Explorer to find all apps that use Apsalar.

Among all apps utilizing attribution SDKs, <1% have integrated Yandex Login Auth. This accounts for <1% of app downloads within the attribution SDK category.

Yandex is a search engine and internet portal. Yandex Login Auth is an SDK that facilitates logins via Yandex.

Total Apps
61
App Store
App Share
<1%
App Store
Apps
57
Games
4
Total Downloads
137.41m
App Store
Download Share
<1%
App Store
App Downloads
136.48m
Game Downloads
931.23k

Use the 42matters SDK Explorer to find all apps that use Yandex Login Auth.

Among all apps utilizing attribution SDKs, <1% have integrated Adform Tracking. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
30
App Store
App Share
<1%
App Store
Apps
28
Games
2
Total Downloads
218.74m
App Store
Download Share
<1%
App Store
App Downloads
218.18m
Game Downloads
563.30k

Use the 42matters SDK Explorer to find all apps that use Adform Tracking.

Among all apps utilizing attribution SDKs, <1% have integrated Trackier. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
12
App Store
App Share
<1%
App Store
Apps
11
Games
1
Total Downloads
1.44m
App Store
Download Share
<1%
App Store
App Downloads
1.44m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Trackier.

Among all apps utilizing attribution SDKs, <1% have integrated Eulerian Analytics. This accounts for <1% of app downloads within the attribution SDK category.

Eulerian Analytics allows you make the right calls in your media investments via SDK. Optimize your marketing performance thanks to our marketing attribution and technological solutions.

Total Apps
5
App Store
App Share
<1%
App Store
Apps
5
Games
0
Total Downloads
4.47m
App Store
Download Share
<1%
App Store
App Downloads
4.47m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Eulerian Analytics.

Among all apps utilizing attribution SDKs, <1% have integrated Unbotify by Adjust. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
5
App Store
App Share
<1%
App Store
Apps
4
Games
1
Total Downloads
700.48k
App Store
Download Share
<1%
App Store
App Downloads
332.71k
Game Downloads
367.78k

Use the 42matters SDK Explorer to find all apps that use Unbotify by Adjust.

Among all apps utilizing attribution SDKs, <1% have integrated Placed.com. This accounts for <1% of app downloads within the attribution SDK category.

Placed.com is an SDK that provides clients the most complete understanding of what consumers do in the physical world and turns that information into actionable insights.

Total Apps
1
App Store
App Share
<1%
App Store
Apps
1
Games
0
Total Downloads
8.60k
App Store
Download Share
<1%
App Store
App Downloads
8.60k
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Placed.com.

Among all apps utilizing attribution SDKs, <1% have integrated Honeytracks. This accounts for <1% of app downloads within the attribution SDK category.

The Honeytracks SDK offers analytics for web-based games, in-game data tracking and visualization, advanced analytics, player behavior pattern detection and cohort analysis, game balancing and monetization, key performance indicator insights, dashboards, reporting, and data mining solutions.

Total Apps
App Store
App Share
<1%
App Store
Apps
Games
Total Downloads
129.48k
App Store
Download Share
<1%
App Store
App Downloads
0
Game Downloads
129.48k

Use the 42matters SDK Explorer to find all apps that use Honeytracks.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.