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Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store
Last update: 29 Mar 2025 CET
App Store

Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store

We at 42matters have pulled together a list of the most popular attribution SDKs integrated in iOS apps on the iOS app market.

Attribution SDKs enable apps to measure the effectiveness of in-app advertising campaigns by attributing conversions to specific channels (ad networks, social media, etc.). This gives app publishers the ability to understand the value of different audiences, ad groups, keywords, and other factors relevant to driving downloads.

The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Apple App Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing attribution SDKs, 45.76% have integrated Apple AdServices Search Ads. This accounts for 68.62% of app downloads within the attribution SDK category.

Total Apps
68.94k
App Store
App Share
45.76%
App Store
Apps
47.13k
Games
21.81k
Total Downloads
181.83b
App Store
Download Share
68.62%
App Store
App Downloads
120.28b
Game Downloads
61.55b

Use the 42matters SDK Explorer to find all apps that use Apple AdServices Search Ads.

Among all apps utilizing attribution SDKs, 36.43% have integrated AppsFlyer. This accounts for 35.41% of app downloads within the attribution SDK category.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

Total Apps
54.88k
App Store
App Share
36.43%
App Store
Apps
37.34k
Games
17.54k
Total Downloads
93.82b
App Store
Download Share
35.41%
App Store
App Downloads
54.51b
Game Downloads
39.31b

Use the 42matters SDK Explorer to find all apps that use AppsFlyer.

Among all apps utilizing attribution SDKs, 20.90% have integrated Adjust. This accounts for 25.42% of app downloads within the attribution SDK category.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

Total Apps
31.48k
App Store
App Share
20.90%
App Store
Apps
14.61k
Games
16.87k
Total Downloads
67.37b
App Store
Download Share
25.42%
App Store
App Downloads
35.03b
Game Downloads
32.33b

Use the 42matters SDK Explorer to find all apps that use Adjust.

Among all apps utilizing attribution SDKs, 20.19% have integrated Branch - Tune. This accounts for 7.44% of app downloads within the attribution SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
30.42k
App Store
App Share
20.19%
App Store
Apps
29.75k
Games
669
Total Downloads
19.72b
App Store
Download Share
7.44%
App Store
App Downloads
19.41b
Game Downloads
311.80m

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing attribution SDKs, 2.65% have integrated myTracker. This accounts for 2.52% of app downloads within the attribution SDK category.

Total Apps
4.00k
App Store
App Share
2.65%
App Store
Apps
1.12k
Games
2.88k
Total Downloads
6.68b
App Store
Download Share
2.52%
App Store
App Downloads
1.29b
Game Downloads
5.38b

Use the 42matters SDK Explorer to find all apps that use myTracker.

Among all apps utilizing attribution SDKs, 1.96% have integrated Tenjin. This accounts for <1% of app downloads within the attribution SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
2.95k
App Store
App Share
1.96%
App Store
Apps
130
Games
2.82k
Total Downloads
1.55b
App Store
Download Share
<1%
App Store
App Downloads
186.65m
Game Downloads
1.37b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing attribution SDKs, 1.96% have integrated Kochava. This accounts for 1.89% of app downloads within the attribution SDK category.

Kochava is a unified audience platform SDK that helps data-driven marketers establish customer identity, segment and activate audiences, and measure and optimize their marketing across connected devices.

Total Apps
2.95k
App Store
App Share
1.96%
App Store
Apps
1.83k
Games
1.12k
Total Downloads
5.01b
App Store
Download Share
1.89%
App Store
App Downloads
4.59b
Game Downloads
425.36m

Use the 42matters SDK Explorer to find all apps that use Kochava.

Among all apps utilizing attribution SDKs, 1.61% have integrated Singular. This accounts for 1.62% of app downloads within the attribution SDK category.

The Singular SDK works out of the box to automatically aggregate, enrich, and combine data of various types. From ad networks to attribution, BI, and CRM systems, Singular automatically pulls fresh and granular reports from your sources so you can optimize every part of your marketing funnel without building and maintaining the pipes.

Total Apps
2.42k
App Store
App Share
1.61%
App Store
Apps
523
Games
1.90k
Total Downloads
4.28b
App Store
Download Share
1.62%
App Store
App Downloads
915.81m
Game Downloads
3.37b

Use the 42matters SDK Explorer to find all apps that use Singular.

Among all apps utilizing attribution SDKs, <1% have integrated ByteBrew. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
923
App Store
App Share
<1%
App Store
Apps
33
Games
890
Total Downloads
1.21b
App Store
Download Share
<1%
App Store
App Downloads
1.77m
Game Downloads
1.21b

Use the 42matters SDK Explorer to find all apps that use ByteBrew.

Among all apps utilizing attribution SDKs, <1% have integrated Airbridge. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
494
App Store
App Share
<1%
App Store
Apps
370
Games
124
Total Downloads
744.25m
App Store
Download Share
<1%
App Store
App Downloads
680.05m
Game Downloads
64.20m

Use the 42matters SDK Explorer to find all apps that use Airbridge.

11th

Among all apps utilizing attribution SDKs, <1% have integrated Soomla Traceback Ad Quality by ironSource. This accounts for <1% of app downloads within the attribution SDK category.

Soomla is an SDK that provides insights such as ad revenue per user, advertiser discovery, waterfall bid distribution and ad whale detection.

Total Apps
491
App Store
App Share
<1%
App Store
Apps
61
Games
430
Total Downloads
158.17m
App Store
Download Share
<1%
App Store
App Downloads
3.96m
Game Downloads
154.21m

Use the 42matters SDK Explorer to find all apps that use Soomla Traceback Ad Quality by ironSource.

Among all apps utilizing attribution SDKs, <1% have integrated Tune - HasOffers. This accounts for <1% of app downloads within the attribution SDK category.

The TUNE SDK (formerly HasOffers) is the industry's most flexible partner marketing platform.

Total Apps
323
App Store
App Share
<1%
App Store
Apps
84
Games
239
Total Downloads
102.26m
App Store
Download Share
<1%
App Store
App Downloads
14.95m
Game Downloads
87.30m

Use the 42matters SDK Explorer to find all apps that use Tune - HasOffers.

Among all apps utilizing attribution SDKs, <1% have integrated Party Track SDK. This accounts for <1% of app downloads within the attribution SDK category.

Party Track SDK is a mobile app tracking tool.

Total Apps
212
App Store
App Share
<1%
App Store
Apps
136
Games
76
Total Downloads
40.65m
App Store
Download Share
<1%
App Store
App Downloads
10.45m
Game Downloads
30.20m

Use the 42matters SDK Explorer to find all apps that use Party Track SDK.

Among all apps utilizing attribution SDKs, <1% have integrated Yandex Login Auth. This accounts for <1% of app downloads within the attribution SDK category.

Yandex is a search engine and internet portal. Yandex Login Auth is an SDK that facilitates logins via Yandex.

Total Apps
60
App Store
App Share
<1%
App Store
Apps
51
Games
9
Total Downloads
19.54m
App Store
Download Share
<1%
App Store
App Downloads
15.98m
Game Downloads
3.56m

Use the 42matters SDK Explorer to find all apps that use Yandex Login Auth.

Among all apps utilizing attribution SDKs, <1% have integrated Apsalar. This accounts for <1% of app downloads within the attribution SDK category.

Apsalar is a marketing intelligence SDK that unifies marketing analytics, giving marketers actionable insights from previously siloed data.

Total Apps
38
App Store
App Share
<1%
App Store
Apps
15
Games
23
Total Downloads
16.54m
App Store
Download Share
<1%
App Store
App Downloads
1.33m
Game Downloads
15.22m

Use the 42matters SDK Explorer to find all apps that use Apsalar.

Among all apps utilizing attribution SDKs, <1% have integrated Trackier. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
24
App Store
App Share
<1%
App Store
Apps
23
Games
1
Total Downloads
3.42m
App Store
Download Share
<1%
App Store
App Downloads
3.42m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Trackier.

Among all apps utilizing attribution SDKs, <1% have integrated Affise. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
17
App Store
App Share
<1%
App Store
Apps
14
Games
3
Total Downloads
20.02m
App Store
Download Share
<1%
App Store
App Downloads
20.01m
Game Downloads
10.74k

Use the 42matters SDK Explorer to find all apps that use Affise.

Among all apps utilizing attribution SDKs, <1% have integrated Adform Tracking. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
17
App Store
App Share
<1%
App Store
Apps
16
Games
1
Total Downloads
133.84m
App Store
Download Share
<1%
App Store
App Downloads
131.70m
Game Downloads
2.14m

Use the 42matters SDK Explorer to find all apps that use Adform Tracking.

Among all apps utilizing attribution SDKs, <1% have integrated Placed.com. This accounts for <1% of app downloads within the attribution SDK category.

Placed.com is an SDK that provides clients the most complete understanding of what consumers do in the physical world and turns that information into actionable insights.

Total Apps
2
App Store
App Share
<1%
App Store
Apps
2
Games
0
Total Downloads
9.47k
App Store
Download Share
<1%
App Store
App Downloads
9.47k
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Placed.com.

Among all apps utilizing attribution SDKs, <1% have integrated Eulerian Analytics. This accounts for <1% of app downloads within the attribution SDK category.

Eulerian Analytics allows you make the right calls in your media investments via SDK. Optimize your marketing performance thanks to our marketing attribution and technological solutions.

Total Apps
2
App Store
App Share
<1%
App Store
Apps
2
Games
0
Total Downloads
2.99m
App Store
Download Share
<1%
App Store
App Downloads
2.99m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Eulerian Analytics.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.