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Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store
Last update: 2 Nov 2024 CET
App Store

Top 20 Attribution SDKs Used in iOS Apps on the Apple App Store

We at 42matters have pulled together a list of the most popular attribution SDKs integrated in iOS apps on the iOS app market.

Attribution SDKs enable apps to measure the effectiveness of in-app advertising campaigns by attributing conversions to specific channels (ad networks, social media, etc.). This gives app publishers the ability to understand the value of different audiences, ad groups, keywords, and other factors relevant to driving downloads.

The data that we provide is based on our analysis of the 2,300+ SDKs integrated in the vast mobile applications inventory of the Apple App Store™. It provides a glimpse into the 42matters APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect attribution SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing attribution SDKs, 39.08% have integrated Apple AdServices Search Ads. This accounts for 64.42% of app downloads within the attribution SDK category.

Total Apps
61.99k
App Store
App Share
39.08%
App Store
Apps
39.92k
Games
22.07k
Total Downloads
159.22b
App Store
Download Share
64.42%
App Store
App Downloads
105.03b
Game Downloads
54.19b

Use the 42matters SDK Explorer to find all apps that use Apple AdServices Search Ads.

Among all apps utilizing attribution SDKs, 38.10% have integrated AppsFlyer. This accounts for 40.08% of app downloads within the attribution SDK category.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

Total Apps
60.44k
App Store
App Share
38.10%
App Store
Apps
39.53k
Games
20.91k
Total Downloads
99.07b
App Store
Download Share
40.08%
App Store
App Downloads
59.69b
Game Downloads
39.38b

Use the 42matters SDK Explorer to find all apps that use AppsFlyer.

Among all apps utilizing attribution SDKs, 23.75% have integrated Branch - Tune. This accounts for 8.52% of app downloads within the attribution SDK category.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

Total Apps
37.67k
App Store
App Share
23.75%
App Store
Apps
36.88k
Games
792
Total Downloads
21.06b
App Store
Download Share
8.52%
App Store
App Downloads
20.76b
Game Downloads
302.55m

Use the 42matters SDK Explorer to find all apps that use Branch - Tune.

Among all apps utilizing attribution SDKs, 21.34% have integrated Adjust. This accounts for 26.87% of app downloads within the attribution SDK category.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

Total Apps
33.85k
App Store
App Share
21.34%
App Store
Apps
15.29k
Games
18.56k
Total Downloads
66.42b
App Store
Download Share
26.87%
App Store
App Downloads
35.32b
Game Downloads
31.10b

Use the 42matters SDK Explorer to find all apps that use Adjust.

Among all apps utilizing attribution SDKs, 2.86% have integrated myTracker. This accounts for 2.71% of app downloads within the attribution SDK category.

Total Apps
4.54k
App Store
App Share
2.86%
App Store
Apps
1.09k
Games
3.44k
Total Downloads
6.70b
App Store
Download Share
2.71%
App Store
App Downloads
1.39b
Game Downloads
5.31b

Use the 42matters SDK Explorer to find all apps that use myTracker.

Among all apps utilizing attribution SDKs, 2.59% have integrated Tenjin. This accounts for <1% of app downloads within the attribution SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
4.11k
App Store
App Share
2.59%
App Store
Apps
160
Games
3.95k
Total Downloads
1.82b
App Store
Download Share
<1%
App Store
App Downloads
198.78m
Game Downloads
1.62b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing attribution SDKs, 1.95% have integrated Kochava. This accounts for 1.92% of app downloads within the attribution SDK category.

Kochava is a unified audience platform SDK that helps data-driven marketers establish customer identity, segment and activate audiences, and measure and optimize their marketing across connected devices.

Total Apps
3.09k
App Store
App Share
1.95%
App Store
Apps
1.79k
Games
1.29k
Total Downloads
4.74b
App Store
Download Share
1.92%
App Store
App Downloads
4.30b
Game Downloads
447.19m

Use the 42matters SDK Explorer to find all apps that use Kochava.

Among all apps utilizing attribution SDKs, 1.52% have integrated Singular. This accounts for 1.97% of app downloads within the attribution SDK category.

The Singular SDK works out of the box to automatically aggregate, enrich, and combine data of various types. From ad networks to attribution, BI, and CRM systems, Singular automatically pulls fresh and granular reports from your sources so you can optimize every part of your marketing funnel without building and maintaining the pipes.

Total Apps
2.41k
App Store
App Share
1.52%
App Store
Apps
531
Games
1.88k
Total Downloads
4.88b
App Store
Download Share
1.97%
App Store
App Downloads
1.16b
Game Downloads
3.72b

Use the 42matters SDK Explorer to find all apps that use Singular.

Among all apps utilizing attribution SDKs, <1% have integrated ByteBrew. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
729
App Store
App Share
<1%
App Store
Apps
33
Games
696
Total Downloads
920.34m
App Store
Download Share
<1%
App Store
App Downloads
1.05m
Game Downloads
919.29m

Use the 42matters SDK Explorer to find all apps that use ByteBrew.

10th

Among all apps utilizing attribution SDKs, <1% have integrated Soomla Traceback Ad Quality by ironSource. This accounts for <1% of app downloads within the attribution SDK category.

Soomla is an SDK that provides insights such as ad revenue per user, advertiser discovery, waterfall bid distribution and ad whale detection.

Total Apps
647
App Store
App Share
<1%
App Store
Apps
63
Games
584
Total Downloads
207.34m
App Store
Download Share
<1%
App Store
App Downloads
12.28m
Game Downloads
195.05m

Use the 42matters SDK Explorer to find all apps that use Soomla Traceback Ad Quality by ironSource.

Among all apps utilizing attribution SDKs, <1% have integrated Airbridge. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
412
App Store
App Share
<1%
App Store
Apps
331
Games
81
Total Downloads
763.36m
App Store
Download Share
<1%
App Store
App Downloads
722.62m
Game Downloads
40.74m

Use the 42matters SDK Explorer to find all apps that use Airbridge.

Among all apps utilizing attribution SDKs, <1% have integrated Tune - HasOffers. This accounts for <1% of app downloads within the attribution SDK category.

The TUNE SDK (formerly HasOffers) is the industry's most flexible partner marketing platform.

Total Apps
373
App Store
App Share
<1%
App Store
Apps
112
Games
261
Total Downloads
111.86m
App Store
Download Share
<1%
App Store
App Downloads
14.52m
Game Downloads
97.34m

Use the 42matters SDK Explorer to find all apps that use Tune - HasOffers.

Among all apps utilizing attribution SDKs, <1% have integrated Party Track SDK. This accounts for <1% of app downloads within the attribution SDK category.

Party Track SDK is a mobile app tracking tool.

Total Apps
306
App Store
App Share
<1%
App Store
Apps
184
Games
122
Total Downloads
40.32m
App Store
Download Share
<1%
App Store
App Downloads
10.62m
Game Downloads
29.70m

Use the 42matters SDK Explorer to find all apps that use Party Track SDK.

Among all apps utilizing attribution SDKs, <1% have integrated Yandex Login Auth. This accounts for <1% of app downloads within the attribution SDK category.

Yandex is a search engine and internet portal. Yandex Login Auth is an SDK that facilitates logins via Yandex.

Total Apps
60
App Store
App Share
<1%
App Store
Apps
51
Games
9
Total Downloads
15.31m
App Store
Download Share
<1%
App Store
App Downloads
12.21m
Game Downloads
3.10m

Use the 42matters SDK Explorer to find all apps that use Yandex Login Auth.

Among all apps utilizing attribution SDKs, <1% have integrated Apsalar. This accounts for <1% of app downloads within the attribution SDK category.

Apsalar is a marketing intelligence SDK that unifies marketing analytics, giving marketers actionable insights from previously siloed data.

Total Apps
58
App Store
App Share
<1%
App Store
Apps
15
Games
43
Total Downloads
10.48m
App Store
Download Share
<1%
App Store
App Downloads
1.32m
Game Downloads
9.15m

Use the 42matters SDK Explorer to find all apps that use Apsalar.

Among all apps utilizing attribution SDKs, <1% have integrated Affise. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
28
App Store
App Share
<1%
App Store
Apps
25
Games
3
Total Downloads
19.44m
App Store
Download Share
<1%
App Store
App Downloads
19.44m
Game Downloads
390

Use the 42matters SDK Explorer to find all apps that use Affise.

Among all apps utilizing attribution SDKs, <1% have integrated Adform Tracking. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
26
App Store
App Share
<1%
App Store
Apps
24
Games
2
Total Downloads
131.35m
App Store
Download Share
<1%
App Store
App Downloads
129.28m
Game Downloads
2.06m

Use the 42matters SDK Explorer to find all apps that use Adform Tracking.

Among all apps utilizing attribution SDKs, <1% have integrated Trackier. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
17
App Store
App Share
<1%
App Store
Apps
16
Games
1
Total Downloads
9.06m
App Store
Download Share
<1%
App Store
App Downloads
9.06m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Trackier.

Among all apps utilizing attribution SDKs, <1% have integrated Unbotify by Adjust. This accounts for <1% of app downloads within the attribution SDK category.

Total Apps
4
App Store
App Share
<1%
App Store
Apps
3
Games
1
Total Downloads
452.58k
App Store
Download Share
<1%
App Store
App Downloads
75.27k
Game Downloads
377.31k

Use the 42matters SDK Explorer to find all apps that use Unbotify by Adjust.

Among all apps utilizing attribution SDKs, <1% have integrated Placed.com. This accounts for <1% of app downloads within the attribution SDK category.

Placed.com is an SDK that provides clients the most complete understanding of what consumers do in the physical world and turns that information into actionable insights.

Total Apps
2
App Store
App Share
<1%
App Store
Apps
2
Games
0
Total Downloads
9.30k
App Store
Download Share
<1%
App Store
App Downloads
9.30k
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Placed.com.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.