The latest intelligence from the world of mobile and connected TV (CTV) apps.

One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!

We used our app intelligence solutions to analyze how the top five language learning apps have performed during the COVID-19 pandemic. One of the consequences of the ongoing coronavirus pandemic has been the rise of remote learning. At one point in April 2020 the World Economic Forum (WEF) estimated that some 1.2 billion children were out of classrooms [https://bit.ly/3B97eJ7], driving parents and educators alike to seek e-learning solutions for their students and children. With this in mind,

We used our app intelligence solutions to analyze the top five alternatives to WhatsApp following Facebook’s October 2021 outages. On Monday, October 4th, 2021, the tech giant Facebook suffered a global outage [https://bit.ly/3J649fQ] that lasted approximately six hours. Effected were Facebook’s eponymous social networking site, along with Instagram, Oculus, Messenger, and, relevant to this article, WhatsApp. Suffice it to say, these outages caused quite a stir. Pundits — seemingly without a h

We’ve added two new API endpoints! The Google Play Weekly App Ratings History API [https://bit.ly/3oD99R8] and the Apple App Store Weekly App Ratings History API [https://bit.ly/3HLoyqo] can be used to retrieve comprehensive historical ratings for any Android or iOS app available on Google Play or the Apple App Store. Here’s what we cover in this blog post (click the links below to jump to the corresponding section): * Intro to App Ratings * App Ratings History APIs * Google Play App Rating

Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. In this article, we will endeavor to answer some of the most frequently asked questions concerning mobile app analytics, including: * What Are Mobile App Analytics? * Why Do You Need Mobile App Analytics? * App Developers and Mobile Game Publishers * Ad Networks * Market Researchers * Which Mobile App Analytics Metrics Should You Track? * Downlo

We’ve leveraged our app intelligence solutions to identify the top five neobank apps in 2021 based on downloads. We then compared these neobanks to apps from the top traditional banks based in the United States. A few weeks ago, we wrote about the continued ascent of neobanks [https://bit.ly/3uKgJgC] and other mobile banking solutions on our blog, noting that while traditional banking institutions were the first to develop digital offerings, neobanks have lately put the old guard on notice. In

We’ve leveraged our app intelligence solutions to identify the top five “Buy Now, Pay Later” (BNPL) apps in 2021 based on downloads. We then compared these apps using our analytics tools, focusing on their download histories, ratings, top chart rankings, changelogs, integrated SDKs, and more! Here’s what we cover (click the links below to jump to the relevant sections): * What is “Buy Now, Pay Later” (BNPL)? * Top 5 “Buy Now, Pay Later” Apps in 2021 * Analysis of the Top 5 “Buy Now, Pay Lat

The 42matters Explorer [https://42matters.com/app-market-explorer], a leading app intelligence tool providing insight into more than 15 million published and unpublished apps available on Google Play and the Apple App Store, was named a High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’ in G2’s Fall 2021 Report [https://bit.ly/3rEdu8w]. 42matters is a provider of mobile app data and app store insights, offering a unique arsenal of app intelligence solutions. These include APIs, fil

We’ve leveraged our app intelligence solutions to identify the top five hyper-casual mobile games in 2021 based on downloads. We then compared these gaming apps using our analytics tools. Hyper-casual games have long dominated global app stores — and they don’t appear to be going anywhere anytime soon. Indeed, mobile games now generate nearly 100 billion U.S. dollars in annual revenue. This represents approximately 57.2% of the global gaming market [https://bit.ly/3JhVzui]. What’s more, accord

We’ve analyzed the best Google Play categories based on current download trends, including the five most upward and downward trending app and game categories as of August 15th, 2021. Google Play offers nearly 3.4 million mobile apps and games. Moreover, an average of approximately 1,700 new apps are added every day. As such, app developers are constantly struggling to get their products in front of their target consumers, making app and game categories an indispensable tool for developers and u

We’ve ranked the top seven food delivery apps worldwide based on total downloads, then compared their current performance to their pre-pandemic numbers. The global coronavirus pandemic has accelerated many digital trends, from remote work and telecommuting to the rise of telemedicine [https://bit.ly/3GQijQR], video conferencing [https://bit.ly/3swZLQt], and digital streaming [https://bit.ly/3HFdvii]. In this article, however, we turn our attention to the most popular Android food delivery app

In a recent report, the IQVIA Institute for Human Data Science analyzed numerous digital health trends in 2021, including the rise of mobile health apps. Here’s how they used 42matters to do so... A few weeks ago, the folks over at the IQVIA Institute for Human Data Science, an American company operating in the health information technology and clinical research industries, released a report [https://bit.ly/3JbVusg] titled Digital Health Trends 2021: Innovation, evidence, regulation, and adopti

In a previous blog post [https://bit.ly/3ovZlsj], we noted that the mobile app industry is on pace to crack 935.2 billion U.S. dollars in global revenue by 2023. The mobile game market is expected to make up a huge portion of this figure, with some commentators predicting it'll generate upwards of 200 billion U.S. dollars [https://bit.ly/3st46E7] in global revenue by the same year. With this in mind, we decided to take a look under the hood of the global mobile gaming industry. Here are 42 mobi

Robinhood and Duolingo, two of the most popular app-based businesses in the United States and globally, are set to go public. Eyeing IPOs of 35 and 3 billion U.S. dollars respectively, the companies have obviously enjoyed great success on the global app markets. So, in this article, we’ve leveraged our app intelligence solutions to analyze the following: 1. Robinhood App Analysis 1. Download Estimates (July 23, 2019 - July 22, 2021) 2. Analysis of User Review Sentiment 3. Analysis o

The SDK Explorer now enables you to see which apps have installed or removed an SDK during a given month. The Explorer now provides Estimated Downloads and Changelog insights for any app going back as far as two and three years, respectively. Over the last few months, we’ve added numerous new products and features to our suite of app intelligence solutions. These give our users insight into Apple privacy [https://bit.ly/3oE9N0P] initiatives like App Privacy Details and App Tracking Transparency