We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.
1) Google Firebase
Out of all apps that use analytics SDKs 93% have Google Firebase integrated, covering 94% of app downloads in that sdk segment.
Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.
APP SHARE
93%
TOTAL APPS
2.26m
APPLICATIONS
1.96m
GAMES
298.07k
DOWNLOAD SHARE
94%
TOTAL DOWNLOADS
871.37b
APP DOWNLOADS
599.21b
GAME DOWNLOADS
272.16b
Browse all apps that have Google Firebase integrated with our App Market Explorer.
2) Firebase Crashlytics Fabric
Out of all apps that use analytics SDKs 21% have Firebase Crashlytics Fabric integrated, covering 36% of app downloads in that sdk segment.
Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.
APP SHARE
21%
TOTAL APPS
519.85k
APPLICATIONS
486.69k
GAMES
33.16k
DOWNLOAD SHARE
36%
TOTAL DOWNLOADS
333.07b
APP DOWNLOADS
221.53b
GAME DOWNLOADS
111.54b
Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.
3) Google Analytics
Out of all apps that use analytics SDKs 14% have Google Analytics integrated, covering 22% of app downloads in that sdk segment.
The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.
APP SHARE
14%
TOTAL APPS
362.99k
APPLICATIONS
321.67k
GAMES
41.32k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
202.78b
APP DOWNLOADS
158.38b
GAME DOWNLOADS
44.4b
Browse all apps that have Google Analytics integrated with our App Market Explorer.
4) IAB OM Open Measurement OMSDK
Out of all apps that use analytics SDKs 7% have IAB OM Open Measurement OMSDK integrated, covering 24% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
7%
TOTAL APPS
191.63k
APPLICATIONS
125.73k
GAMES
65.91k
DOWNLOAD SHARE
24%
TOTAL DOWNLOADS
223.01b
APP DOWNLOADS
70.27b
GAME DOWNLOADS
152.74b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
5) Fabric Answers
Out of all apps that use analytics SDKs 5% have Fabric Answers integrated, covering 3% of app downloads in that sdk segment.
The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.
APP SHARE
5%
TOTAL APPS
132.51k
APPLICATIONS
125.44k
GAMES
7.07k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
31b
APP DOWNLOADS
22.98b
GAME DOWNLOADS
8.03b
Browse all apps that have Fabric Answers integrated with our App Market Explorer.
6) Flurry Analytics
Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.
The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.
APP SHARE
5%
TOTAL APPS
131.31k
APPLICATIONS
121.96k
GAMES
9.36k
DOWNLOAD SHARE
5%
TOTAL DOWNLOADS
52.98b
APP DOWNLOADS
26.71b
GAME DOWNLOADS
26.27b
Browse all apps that have Flurry Analytics integrated with our App Market Explorer.
7) React Native Firebase by Invertase
Out of all apps that use analytics SDKs 3% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.
APP SHARE
3%
TOTAL APPS
96.98k
APPLICATIONS
95.79k
GAMES
1.19k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
7.86b
APP DOWNLOADS
7.54b
GAME DOWNLOADS
321.94m
Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.
8) Amplitude
Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.
Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.
APP SHARE
2%
TOTAL APPS
61.43k
APPLICATIONS
55.24k
GAMES
6.19k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
14.14b
APP DOWNLOADS
9.06b
GAME DOWNLOADS
5.08b
Browse all apps that have Amplitude integrated with our App Market Explorer.
9) AppsFlyer
Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.
AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.
APP SHARE
2%
TOTAL APPS
61.19k
APPLICATIONS
30.97k
GAMES
30.22k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
162.97b
APP DOWNLOADS
87.16b
GAME DOWNLOADS
75.81b
Browse all apps that have AppsFlyer integrated with our App Market Explorer.
10) Yandex AppMetrica
Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 3% of app downloads in that sdk segment.
Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.
APP SHARE
2%
TOTAL APPS
59.11k
APPLICATIONS
35.18k
GAMES
23.93k
DOWNLOAD SHARE
3%
TOTAL DOWNLOADS
34.03b
APP DOWNLOADS
14.58b
GAME DOWNLOADS
19.45b
Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.
11) Moat
Out of all apps that use analytics SDKs 1% have Moat integrated, covering 6% of app downloads in that sdk segment.
The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.
APP SHARE
1%
TOTAL APPS
47.1k
APPLICATIONS
22.09k
GAMES
25.01k
DOWNLOAD SHARE
6%
TOTAL DOWNLOADS
64.34b
APP DOWNLOADS
25b
GAME DOWNLOADS
39.35b
Browse all apps that have Moat integrated with our App Market Explorer.
12) AltBeacon by Radius Networks
Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.
Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.
APP SHARE
1%
TOTAL APPS
44.09k
APPLICATIONS
42.24k
GAMES
1.85k
DOWNLOAD SHARE
<1%
TOTAL DOWNLOADS
2.74b
APP DOWNLOADS
2.61b
GAME DOWNLOADS
122.47m
Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.
13) Adjust
Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 10% of app downloads in that sdk segment.
Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.
APP SHARE
1%
TOTAL APPS
38.79k
APPLICATIONS
13.5k
GAMES
25.29k
DOWNLOAD SHARE
10%
TOTAL DOWNLOADS
97.01b
APP DOWNLOADS
38.72b
GAME DOWNLOADS
58.3b
Browse all apps that have Adjust integrated with our App Market Explorer.
14) Opencensus OpenTelemetry
Out of all apps that use analytics SDKs 1% have Opencensus OpenTelemetry integrated, covering 1% of app downloads in that sdk segment.
Opencensus OpenTelemetry is an SDK that makes robust, portable telemetry a built-in feature of cloud-native software.
APP SHARE
1%
TOTAL APPS
37.77k
APPLICATIONS
36.56k
GAMES
1.21k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
16.3b
APP DOWNLOADS
14.3b
GAME DOWNLOADS
2b
Browse all apps that have Opencensus OpenTelemetry integrated with our App Market Explorer.
15) GameanAlytics
Out of all apps that use analytics SDKs 1% have GameanAlytics integrated, covering 2% of app downloads in that sdk segment.
GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.
APP SHARE
1%
TOTAL APPS
36.38k
APPLICATIONS
786
GAMES
35.6k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
27.42b
APP DOWNLOADS
657.63m
GAME DOWNLOADS
26.76b
Browse all apps that have GameanAlytics integrated with our App Market Explorer.
16) CleverTap
Out of all apps that use analytics SDKs 1% have CleverTap integrated, covering 1% of app downloads in that sdk segment.
CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.
APP SHARE
1%
TOTAL APPS
34.62k
APPLICATIONS
34.52k
GAMES
103
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
12.62b
APP DOWNLOADS
12.26b
GAME DOWNLOADS
353.15m
Browse all apps that have CleverTap integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...