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Top 15 Analytics SDKs Used in Android Apps


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We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.

1) Google Firebase


Out of all apps that use analytics SDKs 93% have Google Firebase integrated, covering 94% of app downloads in that sdk segment.

Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.

APP SHARE

93%

TOTAL APPS

2.26m

APPLICATIONS

1.96m

GAMES

298.07k

DOWNLOAD SHARE

94%

TOTAL DOWNLOADS

871.37b

APP DOWNLOADS

599.21b

GAME DOWNLOADS

272.16b


Browse all apps that have Google Firebase integrated with our App Market Explorer.


2) Firebase Crashlytics Fabric


Out of all apps that use analytics SDKs 21% have Firebase Crashlytics Fabric integrated, covering 36% of app downloads in that sdk segment.

Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.

APP SHARE

21%

TOTAL APPS

519.85k

APPLICATIONS

486.69k

GAMES

33.16k

DOWNLOAD SHARE

36%

TOTAL DOWNLOADS

333.07b

APP DOWNLOADS

221.53b

GAME DOWNLOADS

111.54b


Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.


3) Google Analytics


Out of all apps that use analytics SDKs 14% have Google Analytics integrated, covering 22% of app downloads in that sdk segment.

The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.

APP SHARE

14%

TOTAL APPS

362.99k

APPLICATIONS

321.67k

GAMES

41.32k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

202.78b

APP DOWNLOADS

158.38b

GAME DOWNLOADS

44.4b


Browse all apps that have Google Analytics integrated with our App Market Explorer.


4) IAB OM Open Measurement OMSDK


Out of all apps that use analytics SDKs 7% have IAB OM Open Measurement OMSDK integrated, covering 24% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

7%

TOTAL APPS

191.63k

APPLICATIONS

125.73k

GAMES

65.91k

DOWNLOAD SHARE

24%

TOTAL DOWNLOADS

223.01b

APP DOWNLOADS

70.27b

GAME DOWNLOADS

152.74b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


5) Fabric Answers


Out of all apps that use analytics SDKs 5% have Fabric Answers integrated, covering 3% of app downloads in that sdk segment.

The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.

APP SHARE

5%

TOTAL APPS

132.51k

APPLICATIONS

125.44k

GAMES

7.07k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

31b

APP DOWNLOADS

22.98b

GAME DOWNLOADS

8.03b


Browse all apps that have Fabric Answers integrated with our App Market Explorer.


6) Flurry Analytics


Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.

The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.

APP SHARE

5%

TOTAL APPS

131.31k

APPLICATIONS

121.96k

GAMES

9.36k

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

52.98b

APP DOWNLOADS

26.71b

GAME DOWNLOADS

26.27b


Browse all apps that have Flurry Analytics integrated with our App Market Explorer.


7) React Native Firebase by Invertase


Out of all apps that use analytics SDKs 3% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.



APP SHARE

3%

TOTAL APPS

96.98k

APPLICATIONS

95.79k

GAMES

1.19k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

7.86b

APP DOWNLOADS

7.54b

GAME DOWNLOADS

321.94m


Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.


8) Amplitude


Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.

Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.

APP SHARE

2%

TOTAL APPS

61.43k

APPLICATIONS

55.24k

GAMES

6.19k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

14.14b

APP DOWNLOADS

9.06b

GAME DOWNLOADS

5.08b


Browse all apps that have Amplitude integrated with our App Market Explorer.


9) AppsFlyer


Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

APP SHARE

2%

TOTAL APPS

61.19k

APPLICATIONS

30.97k

GAMES

30.22k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

162.97b

APP DOWNLOADS

87.16b

GAME DOWNLOADS

75.81b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


10) Yandex AppMetrica


Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 3% of app downloads in that sdk segment.

Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.

APP SHARE

2%

TOTAL APPS

59.11k

APPLICATIONS

35.18k

GAMES

23.93k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

34.03b

APP DOWNLOADS

14.58b

GAME DOWNLOADS

19.45b


Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.


11) Moat


Out of all apps that use analytics SDKs 1% have Moat integrated, covering 6% of app downloads in that sdk segment.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

APP SHARE

1%

TOTAL APPS

47.1k

APPLICATIONS

22.09k

GAMES

25.01k

DOWNLOAD SHARE

6%

TOTAL DOWNLOADS

64.34b

APP DOWNLOADS

25b

GAME DOWNLOADS

39.35b


Browse all apps that have Moat integrated with our App Market Explorer.


12) AltBeacon by Radius Networks


Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.

Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.

APP SHARE

1%

TOTAL APPS

44.09k

APPLICATIONS

42.24k

GAMES

1.85k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

2.74b

APP DOWNLOADS

2.61b

GAME DOWNLOADS

122.47m


Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.


13) Adjust


Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 10% of app downloads in that sdk segment.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

APP SHARE

1%

TOTAL APPS

38.79k

APPLICATIONS

13.5k

GAMES

25.29k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

97.01b

APP DOWNLOADS

38.72b

GAME DOWNLOADS

58.3b


Browse all apps that have Adjust integrated with our App Market Explorer.


14) Opencensus OpenTelemetry


Out of all apps that use analytics SDKs 1% have Opencensus OpenTelemetry integrated, covering 1% of app downloads in that sdk segment.

Opencensus OpenTelemetry is an SDK that makes robust, portable telemetry a built-in feature of cloud-native software.

APP SHARE

1%

TOTAL APPS

37.77k

APPLICATIONS

36.56k

GAMES

1.21k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

16.3b

APP DOWNLOADS

14.3b

GAME DOWNLOADS

2b


Browse all apps that have Opencensus OpenTelemetry integrated with our App Market Explorer.


15) GameanAlytics


Out of all apps that use analytics SDKs 1% have GameanAlytics integrated, covering 2% of app downloads in that sdk segment.

GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.

APP SHARE

1%

TOTAL APPS

36.38k

APPLICATIONS

786

GAMES

35.6k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

27.42b

APP DOWNLOADS

657.63m

GAME DOWNLOADS

26.76b


Browse all apps that have GameanAlytics integrated with our App Market Explorer.


16) CleverTap


Out of all apps that use analytics SDKs 1% have CleverTap integrated, covering 1% of app downloads in that sdk segment.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

APP SHARE

1%

TOTAL APPS

34.62k

APPLICATIONS

34.52k

GAMES

103

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

12.62b

APP DOWNLOADS

12.26b

GAME DOWNLOADS

353.15m


Browse all apps that have CleverTap integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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