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Top 15 Analytics SDKs Used in Android Apps


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We at 42matters have run the numbers and determined the 15 most widely leveraged analytics SDKs available on the Android app market. In order to compile our rankings, we used our technology to analyze the millions of mobile applications, and the 1,200+ SDKs integrated into them, that constitute the Google Play Store inventory. This data also gives readers a sneak peak into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


The intended purpose of this article is to assist app builders in their search for the perfect analytics SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. Furthermore, this list provides market researchers with an intriguing look at the prolific and highly malleable data collected by our technology.

1) Google Firebase


Out of all apps that use analytics SDKs 93% have Google Firebase integrated, covering 94% of app downloads in that sdk segment.

Firebase is Google's mobile platform SDK that helps you quickly develop high-quality apps and grow your business.

APP SHARE

93%

TOTAL APPS

2.38m

APPLICATIONS

2.06m

GAMES

324.34k

DOWNLOAD SHARE

94%

TOTAL DOWNLOADS

930.14b

APP DOWNLOADS

639.37b

GAME DOWNLOADS

290.77b


Browse all apps that have Google Firebase integrated with our App Market Explorer.


2) Firebase Crashlytics Fabric


Out of all apps that use analytics SDKs 21% have Firebase Crashlytics Fabric integrated, covering 36% of app downloads in that sdk segment.

Firebase Crashlytics is an app that helps you track, prioritize, and fix stability issues that erode app quality, in realtime. Spend less time triaging and troubleshooting crashes and more time building app features that delight users.

APP SHARE

21%

TOTAL APPS

549.73k

APPLICATIONS

512.71k

GAMES

37.02k

DOWNLOAD SHARE

36%

TOTAL DOWNLOADS

361.34b

APP DOWNLOADS

236.52b

GAME DOWNLOADS

124.82b


Browse all apps that have Firebase Crashlytics Fabric integrated with our App Market Explorer.


3) Google Analytics


Out of all apps that use analytics SDKs 14% have Google Analytics integrated, covering 20% of app downloads in that sdk segment.

The Google Analytics SDK lets you measure your advertising ROI as well as track your Flash, video, and social networking sites, and applications.

APP SHARE

14%

TOTAL APPS

362.12k

APPLICATIONS

321.31k

GAMES

40.81k

DOWNLOAD SHARE

20%

TOTAL DOWNLOADS

204.29b

APP DOWNLOADS

161.1b

GAME DOWNLOADS

43.19b


Browse all apps that have Google Analytics integrated with our App Market Explorer.


4) IAB OM Open Measurement OMSDK


Out of all apps that use analytics SDKs 9% have IAB OM Open Measurement OMSDK integrated, covering 26% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

9%

TOTAL APPS

254.52k

APPLICATIONS

174.28k

GAMES

80.23k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

259.88b

APP DOWNLOADS

88.33b

GAME DOWNLOADS

171.55b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


5) Flurry Analytics


Out of all apps that use analytics SDKs 5% have Flurry Analytics integrated, covering 5% of app downloads in that sdk segment.

The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments, and funnels to better track your users’ habits and performance.

APP SHARE

5%

TOTAL APPS

128.2k

APPLICATIONS

118.73k

GAMES

9.47k

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

54.16b

APP DOWNLOADS

26.96b

GAME DOWNLOADS

27.2b


Browse all apps that have Flurry Analytics integrated with our App Market Explorer.


6) Fabric Answers


Out of all apps that use analytics SDKs 4% have Fabric Answers integrated, covering 3% of app downloads in that sdk segment.

The Google Analytics SDK provides the same features you had in Fabric, and also allows you to integrate your events data with other services in Firebase, such as Firebase Crashlytics and Firebase Cloud Messaging.

APP SHARE

4%

TOTAL APPS

123.92k

APPLICATIONS

117.39k

GAMES

6.53k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

29.92b

APP DOWNLOADS

22.38b

GAME DOWNLOADS

7.54b


Browse all apps that have Fabric Answers integrated with our App Market Explorer.


7) React Native Firebase by Invertase


Out of all apps that use analytics SDKs 4% have React Native Firebase by Invertase integrated, covering <1% of app downloads in that sdk segment.



APP SHARE

4%

TOTAL APPS

108.97k

APPLICATIONS

107.62k

GAMES

1.34k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

8.61b

APP DOWNLOADS

8.26b

GAME DOWNLOADS

346.83m


Browse all apps that have React Native Firebase by Invertase integrated with our App Market Explorer.


8) AppsFlyer


Out of all apps that use analytics SDKs 2% have AppsFlyer integrated, covering 17% of app downloads in that sdk segment.

AppsFlyer is a SaaS mobile marketing analytics and attribution SDK. It offers accurate data, a customer-centric approach, and privacy by design. Add AppsFlyer to Android apps to measure app installs, in-app events, media sources, and more.

APP SHARE

2%

TOTAL APPS

70.37k

APPLICATIONS

34.34k

GAMES

36.03k

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

173.86b

APP DOWNLOADS

91.87b

GAME DOWNLOADS

81.99b


Browse all apps that have AppsFlyer integrated with our App Market Explorer.


9) Amplitude


Out of all apps that use analytics SDKs 2% have Amplitude integrated, covering 1% of app downloads in that sdk segment.

Amplitude is a product intelligence platform SDK that helps teams convert, engage, and retain customers.

APP SHARE

2%

TOTAL APPS

65.07k

APPLICATIONS

57.88k

GAMES

7.19k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

14.85b

APP DOWNLOADS

9.56b

GAME DOWNLOADS

5.29b


Browse all apps that have Amplitude integrated with our App Market Explorer.


10) Yandex AppMetrica


Out of all apps that use analytics SDKs 2% have Yandex AppMetrica integrated, covering 3% of app downloads in that sdk segment.

Yandex AppMetrica is the all-in-one install attribution, app analytics, and marketing platform. It's free and unlimited.

APP SHARE

2%

TOTAL APPS

59.93k

APPLICATIONS

36.04k

GAMES

23.89k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

38.71b

APP DOWNLOADS

17.86b

GAME DOWNLOADS

20.86b


Browse all apps that have Yandex AppMetrica integrated with our App Market Explorer.


11) Adjust


Out of all apps that use analytics SDKs 1% have Adjust integrated, covering 10% of app downloads in that sdk segment.

Adjust is the industry leader in mobile measurement and fraud prevention. By making marketing simpler, smarter, and more secure via the Adjust SDK, we empower data-driven marketers to succeed.

APP SHARE

1%

TOTAL APPS

45.8k

APPLICATIONS

15.75k

GAMES

30.05k

DOWNLOAD SHARE

10%

TOTAL DOWNLOADS

101.58b

APP DOWNLOADS

40.81b

GAME DOWNLOADS

60.76b


Browse all apps that have Adjust integrated with our App Market Explorer.


12) AltBeacon by Radius Networks


Out of all apps that use analytics SDKs 1% have AltBeacon by Radius Networks integrated, covering <1% of app downloads in that sdk segment.

Radius Networks provides a machine-learning platform that offers location-based data and insights for the retail and e-commerce sectors.

APP SHARE

1%

TOTAL APPS

43.61k

APPLICATIONS

41.32k

GAMES

2.29k

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

2.56b

APP DOWNLOADS

2.48b

GAME DOWNLOADS

85.71m


Browse all apps that have AltBeacon by Radius Networks integrated with our App Market Explorer.


13) GameanAlytics


Out of all apps that use analytics SDKs 1% have GameanAlytics integrated, covering 3% of app downloads in that sdk segment.

GameanAlytics is an SDK that collects, visualizes, and understands your player data all in one platform.

APP SHARE

1%

TOTAL APPS

41.88k

APPLICATIONS

610

GAMES

41.27k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

30.32b

APP DOWNLOADS

293.51m

GAME DOWNLOADS

30.03b


Browse all apps that have GameanAlytics integrated with our App Market Explorer.


14) Moat


Out of all apps that use analytics SDKs 1% have Moat integrated, covering 7% of app downloads in that sdk segment.

The Moat SDK offers real-time, multi-platform, and actionable marketing analytics.

APP SHARE

1%

TOTAL APPS

40.24k

APPLICATIONS

18.29k

GAMES

21.95k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

69.14b

APP DOWNLOADS

24.1b

GAME DOWNLOADS

45.04b


Browse all apps that have Moat integrated with our App Market Explorer.


15) CleverTap


Out of all apps that use analytics SDKs 1% have CleverTap integrated, covering 1% of app downloads in that sdk segment.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

APP SHARE

1%

TOTAL APPS

38.99k

APPLICATIONS

38.89k

GAMES

103

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

13.17b

APP DOWNLOADS

12.79b

GAME DOWNLOADS

376.07m


Browse all apps that have CleverTap integrated with our App Market Explorer.


16) SafeDK


Out of all apps that use analytics SDKs 1% have SafeDK integrated, covering 5% of app downloads in that sdk segment.

SafeDK is an SDK management and marketplace for enterprises and mobile developers. It offers an infrastructure solution, which improves mobile apps' security, stability, and QoS by monitoring and controlling 3rd party tools integrated in the apps.

APP SHARE

1%

TOTAL APPS

38.02k

APPLICATIONS

16.11k

GAMES

21.91k

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

49.91b

APP DOWNLOADS

8.2b

GAME DOWNLOADS

41.72b


Browse all apps that have SafeDK integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


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