From omnichannel app mapping to instantaneous bid enrichment, real-time bidding, and traffic verification. Learn how 42matters can power your DSP.

Lead generation tips for mobile attribution platforms. How attribution SDK developers can use app, SDK, and app-ads.txt data to get better leads.

Introducing our new CTV Enrichment APIs and the Google TV Explorer! Get the best app intelligence solutions for the CTV space from 42matters.

GroundTruth taps into 42matters for frictionless mobile and CTV app identification and campaign reporting on their omni-channel media platform.

Introducing Roku app download estimates! The Explorer is the first platform of its kind to offer download insights for connected TV (CTV) apps.

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.

In “The State of app-ads.txt 2024” we reveal app-ads.txt usage across 12 app stores, the top mobile and connected TV (CTV) advertising partners, and more.

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to combat customer churn.

Download our playbook for increasing your connected TV (CTV) app inventory. Identify best-fit CTV app publishers to offer high-value CTV ad placements.

Introducing account-based marketing for Mobile SDK developers. Learn about the benefits of ABM and the top tips, tricks, and tools for SDK developers.

42matters is heading back to Mobile World Congress in Barcelona! We’re available to chat about supercharging your business with mobile and CTV app intelligence!

What is header bidding and how does it work for mobile and CTV apps? Learn about header bidding SDKs and how to find apps that use them for ad auctions.

Data enrichment and lead enrichment solutions for Mobile and CTV AdTech companies. App data for mobile and connected TV ad targeting, lead generation, etc.

The State of Connected TV App Stores 2024 Report. CTV market growth and the top apps, publishers, countries, categories, IAB categories, etc.

Streaming Wars: Amazon Prime Video was the biggest winner in October. HBO’s MAX dilemma. It’s time to take ad-supported streaming seriously.