iOS Apple App Store Statistics and Trends 2023
For this article, we leveraged our app intelligence solutions to analyze the current state of the Apple App Store. In particular, we looked at app and publisher data to identify a variety of emerging trends.
To demonstrate our findings, we’ve answered the following questions about 
the Apple App Store.
- How many apps are available on the Apple App Store?
- How many publishers have released apps on the Apple App Store?
- What is the distribution of apps versus games on the Apple App Store?
- What is the distribution of free versus paid apps on the Apple App Store?
- What is the distribution of apps by category?
- How many apps are released on the Apple App Store per day, per week, and per month?
- What is the average rating of Apple App Store apps?
- How much do Apple App Store apps cost?
To learn even more about the Apple App Store, reach out to our team!
Data Source: 42matters
At 42matters, we take a holistic approach to mobile and connected TV (CTV) app intelligence. We track app metadata, performance metrics, technical specifications, strategic insights, and more. If you would like to leverage our data for your own products, processes, or research, you can access it via our APIs, File Dumps, Explorer, SDK Explorer, and App Watchlist.
Contact Sales
History of the Apple App Store
Apple is a company that needs no introduction. They boast one of the most impressive product catalogs on the planet, offering a variety of popular devices, software applications, and online services. Foremost among these innovations is the Apple App Store.
Speaking at the 1983 International Design Conference in Aspen, Colorado, a 28-year-old Steve Jobs described a future in which consumers could purchase and download software directly from their computers.
25 years later, in 2008, Apple launched the App Store and Jobs’ vision for the future became reality. Following the success of the iTunes digital music store, the Apple App Store became one of the world’s first commercially successful mobile app marketplaces. Today it connects millions of iOS device users to millions of mobile apps and games from developers and publishers all over the world.
Want to learn about other app stores? Click here!
How many apps are available on the Apple App Store?
Apple App Store Apps
1,758,529The Apple App Store is one of the most popular mobile app vendors on the planet, offering 1,758,529 apps.
Find out how many apps are available on other app stores.How many publishers have released apps on the Apple App Store?
PublishersTo date, 736,513 app publishers have published apps on the Apple App Store.
Find out how many app publishers are active on other app stores.What is the distribution of apps versus games on the Apple App Store?
Of the 1,758,529 apps available on the Apple App Store, 215,987 are gaming apps and 1,542,542 are non-gaming apps.
What is the distribution of free versus paid on the Apple App Store?
There are 1,663,728 free apps on the Apple App Store and 93,876 that must be purchased. However, it should be noted that many free apps require subscriptions or otherwise offer in-app purchases.
What is the distribution of apps by category?
Drilling down a bit deeper, apps available on the Apple App Store are divided into 26 categories. We’ve calculated the distribution of Apple App Store apps by category:
iOS Apple App Store Categories
Total categories: See All 26 Categories
How many apps are released on the Apple App Store per day?
Apps Published per Day (Avg.)An average of 1,141 new apps are released on the Apple App Store per day.
How many apps are released on the Apple App Store per week?
Apps Published Last WeekLast week, 7,346 apps were published to the Apple App Store. The chart to the left depicts publication statistics for the last three weeks.
How many apps are released on the Apple App Store per month?
Apps Published Last MonthLast month, 36,298 apps were added to the Apple App Store. The chart to the left shows publication trends over the last three months.
What is the average rating of Apple App Store apps?
- 727,47241.37%
Out of 1,758,529 Apple App Store apps.
- 1,031,05758.63%
Out of 1,758,529 Apple App Store apps.
Currently, 727,472 Apple App Store apps have been rated by users, while 1,031,057 have not yet been rated. The chart below shows the distribution of app ratings on the Apple App Store.
How much do Apple App Store apps cost?
While the vast majority of Apple App Store apps are free to download, many need to be purchased. Typically, paid Apple App Store apps cost <$1. Below, we've plotted the price distribution of paid apps for those costing up to USD $10.00:
Want more iOS Apple App Store insights?
We have a ton of free Apple App Store and Android app intelligence.
Check it out:
- Apple App Store Charts Insights
- App-Ads.txt Adoption on the Apple App Store
- Android SDK Statistics
- In-depth Country App Market Statistics of Google Play
- In-depth Country Mobile Gaming Statistics of Google Play
- Apple App Store Content Rating Statistics
- Apple App Store ASO with App Update Frequency Statistics
