United Kingdom Mobile App Market Statistics 2025 for Android

The United Kingdom’s mobile app market is one of the five most important to consider when targeting the English-speaking population. Besides being one of the top startup locations in Europe, it’s also home to some of the most well-known app publishers in the world, including Spotify, SwiftKey, and Badoo. We at 42matters have leveraged our app intelligence tools to analyze the U.K.’s mobile app economy. In particular, we’ve focused on Android apps available on Google Play that were published by app publishers with valid British addresses.

In this article, we provide a number of detailed app statistics and insights from the British Android app market. We cover a number of topics, including how many British app publishers are active on Google Play, how many apps they have released, and how British apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid British addresses listed on Google Play have been considered.