The latest intelligence from the world of mobile and connected TV (CTV) apps.

It appears TikTok is preparing to launch a music streaming service. According to Business Insider, the company’s Beijing-based parent company ByteDance filed a U.S. trademark application for ‘TikTok Music’ back in May. ByteDance’s filing describes a pretty straightforward social media streaming platform. TikTok Music will let users purchase, play, share, and download music. Moreover, it will allow users to create, share, and recommend playlists, comment on music, and livestream both audio and v

Last November, Netflix announced they were getting into the business of mobile games. Shortly thereafter, they launched five games on Google Play and the Apple App Store available to Netflix subscribers only.

We’re heading to Digital Marketing Exposition & Conference (DMEXCO) 2022. If you want to discuss how mobile and connected TV (CTV) app intelligence can help AdTech, lead generation, and cyber security, set up a meeting with our team!

We analyzed mobile game download trends to identify the hottest free mobile games in the United Kingdom. We found that Subway Surfers, Stumble Guys, and Aquarium Land came out on top.

Recently, we launched a number of App Store Optimization (ASO) Endpoints to help app publishers improve keyword selection and bolster visibility in app stores. So, for those unacquainted with ASO and ASO best practices, we put together a primer.

We analyzed download trends for the top four most popular travel apps in Australia: Booking.com, Qantas Airways, Airbnb, and Virgin Australia.

We analyzed download trends for the top four most popular grocery delivery apps in India: Swiggy, Zepto, Dunzo, and bigbasket.

15-minute grocery startup JOKR is shutting down U.S. operations due to economic uncertainty. We analyzed the state of the fast grocery landscape in the United States.

The 42matters App Watchlist is a powerful tool for mobile app market analysis, offering insight into 16.3+ million published and unpublished apps available on Google Play and the Apple App Store.

Last year, Google announced a revision to Google Play’s guidance. Crafted with an eye towards improving app quality and discovery, it includes a policy change for app metadata intended to encourage the use of recognizable and unique app titles by limiting their length to 30 characters.

On June 6th, 2022, Apple made it official. They’re joining the “Buy Now, Pay Later” party with a brand new BNPL offering: Apple Pay Later.

We’ve revised our old Changelog History API! With the new App Changelog History API (Android / iOS) you can view comprehensive historical app changelogs for any Android or iOS app available on Google Play or the Apple App Store.

India is one of the top mobile game markets in the world. So, we identified the fastest growing mobile games from India’s top publishers, including Gametion, Moonfrog, and Games2win.com.

E-commerce revenues have disappointed in 2022. Despite this, shopping apps like Takko Friends, ABOUT YOU, and Netto-App continue to dominate Germany’s top charts.

Ad networks can leverage 42matters’ App Intelligence solutions to generate leads in a variety of ways. In this article, we walk you through three of the most common techniques.