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Our team will be in Cologne, Germany from September 21st - 22nd, attending DMEXCO 2022, Europe’s leading digital marketing and tech event. While it will undoubtedly play host to countless conversations on the most important issues facing the industry, we at 42matters are particularly excited to discuss AdTech and the growing importance of SDK intelligence.
Indeed, Ad Networks SDKs like Google Ads and Meta Audience Network are the bedrock of the mobile advertising space. They help millions of app developers across the world monetize their products and connect users to their favorite brands, products, and organizations.
However, with so many ad networks to choose from and so much competition in the mobile advertising space, market insights are at an all time premium. So, with this in mind, we wanted to briefly go over the following (click the links below to jump to the relevant sections):
- What Are Ad Network SDKs?
- The Top Ad Network SDKs
- Our Ad Network SDK Intelligence
- How to Access Our Ad Network SDK Intelligence
- Examples of Our Ad Network SDK Intelligence
- Let’s Talk Ad Network SDK Intelligence at DMEXCO 2022
What Are Ad Network SDKs?
First, the basics. Ad Network SDKs enable developers to monetize their apps via mobile advertising by connecting them to associated Ad Networks like Unity Ads, Start.io, etc.
The Top Ad Network SDKs
Below are the top 10 most popular Ad Network SDKs based on Android integrations. This data was collected using our app intelligence solutions. For real-time rankings, check out the SDK stats pages on our website.
1. Google Ads AdMob
- App Share: 88%
- Total Apps: 1.38 million
- Download Share: 89%
- Total Downloads: 575.64 billion
2. Facebook Audience Network
- App Share: 27%
- Total Apps: 427,960
- Download Share: 47%
- Total Downloads: 307.49 billion
3. Google Mobile Ads Consent AdMob SDK
- App Share: 23%
- Total Apps: 369,350
- Download Share: 34%
- Total Downloads: 220.15 billion
4. Unity Ads
- App Share: 21%
- Total Apps: 340,600
- Download Share: 41%
- Total Downloads: 263.61 billion
5. Start.io Startapp
- App Share: 13%
- Total Apps: 216,200
- Download Share: 2%
- Total Downloads: 14.96 billion
6. IAB OM Open Measurement OMSDK
- App Share: 12%
- Total Apps: 187,000
- Download Share: 33%
- Total Downloads: 219.14 billion
7. AppLovin MAX
- App Share: 10%
- Total Apps: 160,750
- Download Share: 32%
- Total Downloads: 208.59 billion
8. AppLovin Mediation Adapters
- App Share: 10%
- Total Apps: 156,290
- Download Share: 31%
- Total Downloads: 201.69 billion
9. Google Ads AdMob Mediation Adapters
- App Share: 8%
- Total Apps: 130,840
- Download Share: 22%
- Total Downloads: 143.28 billion
10. AdColony
- App Share: 7%
- Total Apps: 115,780
- Download Share: 19%
- Total Downloads: 125.56 billion
Our Ad Network SDK Intelligence
At 42matters, we offer intelligence on nearly 500 Ad Network SDKs integrated in 16.3 million published and unpublished iOS and Android apps on Google Play and the Apple App Store. This includes insight into…
- SDK details, like SDK ID, developer website, SDK category, platform availability, and SDK description.
- Integration insights, like the share of apps that use each SDK, the total number of apps and games that use each SDK, and market share by store and category.
- Performance metrics, like new installations and removal trends and total app and game downloads.
Ad Networks can use these insights to...
- Generate, segment, qualify, and enrich app publisher leads — identify newly released apps that need to build out their advertising tech stacks; target apps that use competitor SDKs; segment leads by language, country availability, category, etc.; enrich existing leads with comprehensive app details; and more.
- Track competitor ad networks — see which apps have integrated their SDKs, view their market share by app category, identify which apps they have the most success with, etc.
App developers can use these insights to...
- Track competitor apps — see which Ad Network SDKs competitors use to monetize their products, as well as which ones they’ve removed from their tech stacks.
- Identify best fit Ad Networks for their app — segment apps by category, country availability, language, and a variety of other metrics, then analyze their tech stacks to see which Ad Network SDKs they use.
How to Access Our Ad Network SDK Intelligence
Our Ad Network SDK intelligence comes in a variety of formats. It can be accessed via the 42matters Explorer, SDK Explorer, and App Watchlist platforms. These are web-based app and SDK market research tools that provide comprehensive, visual insight into the Apple App Store and Google Play.
Alternatively, we offer our flexible APIs and File Dumps with always up-to-date SDK intelligence optimized for large data ingestion.
To learn more about our Ad Network SDK intelligence solutions, click here!
Examples of Our Ad Network SDK Intelligence
To get better acquainted with our data, check out our these pages:
Let’s Talk Ad Network SDK Intelligence at DMEXCO 2022
Finally, if you’re heading to DMEXCO 2022 and want to chat with our team about Ad Network SDKs, set up a meeting!
Otherwise, feel free to reach out to one of our attendees on LinkedIn!
Andrea Girardello — Co-Founder and CEO
Gareth Yap — Head of Sales and Business Development
Siniša Sambolić — Head of Marketing
Nathan Kläy — Business Development Representative
Alicia Vickery — Business Development Representative
Dominique Von Atzigen — Business Development Representative
Míriam Palomo — Digital Marketing Specialist
