The latest intelligence from the world of mobile and connected TV (CTV) apps.

Infillion uses 42matters’ app-ads.txt File Dumps to enhance real-time bidding (RTB) by enriching and validating bid requests at runtime.

App-ads.txt is used to fight mobile & CTV ad fraud. But SSPs, DSPs, and others can use it for bid enrichment, inventory growth, traffic verification, etc.

From omnichannel app mapping to instantaneous bid enrichment, real-time bidding, and traffic verification. Learn how 42matters can power your DSP.

Download our playbook: Account-Based Marketing for Mobile SDK Developers. Learn all about ABM, including the best tools for app publisher leads.

How Supply-Side Platforms can leverage 42matters’ app-ads.txt APIs. Four steps for growing and securing SSP revenue with app-ads.txt.

Lead generation tips for mobile attribution platforms. How attribution SDK developers can use app, SDK, and app-ads.txt data to get better leads.

Introducing our new CTV Enrichment APIs and the Google TV Explorer! Get the best app intelligence solutions for the CTV space from 42matters.

GroundTruth taps into 42matters for frictionless mobile and CTV app identification and campaign reporting on their omni-channel media platform.

We’ve added App Alerts to the 42matters Explorer! Now, you can set automatic email alerts for iOS and Android apps that are key to your business.

Revenue protection tips for supply-side platforms. How SSPs can use app data for inventory management, churn reduction, sales optimization, and more.

An interview with attribution and analytics company Kochava. Kochava recently won our Category Leader Badge, recognizing it as a top Attribution SDK.

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to monitor the competitive landscape.

Introducing Roku app download estimates! The Explorer is the first platform of its kind to offer download insights for connected TV (CTV) apps.

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.

In “The State of app-ads.txt 2024” we reveal app-ads.txt usage across 12 app stores, the top mobile and connected TV (CTV) advertising partners, and more.