One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!

We’ve leveraged our app intelligence solutions to identify the top five “Buy Now, Pay Later” (BNPL) apps in 2021 based on downloads. We then compared these apps using our analytics tools, focusing on their download histories, ratings, top chart rankings, changelogs, integrated SDKs, and more! Here’s what we cover (click the links below to jump to the relevant sections): * What is “Buy Now, Pay Later” (BNPL)? * Top 5 “Buy Now, Pay Later” Apps in 2021 * Analysis of the Top 5 “Buy Now, Pay Lat

We’ve leveraged our app intelligence solutions to identify the top five hyper-casual mobile games in 2021 based on downloads. We then compared these gaming apps using our analytics tools. Hyper-casual games have long dominated global app stores — and they don’t appear to be going anywhere anytime soon. Indeed, mobile games now generate nearly 100 billion U.S. dollars in annual revenue. This represents approximately 57.2% of the global gaming market [https://bit.ly/3JhVzui]. What’s more, accord

We’ve analyzed the best Google Play categories based on current download trends, including the five most upward and downward trending app and game categories as of August 15th, 2021. Google Play offers nearly 3.4 million mobile apps and games. Moreover, an average of approximately 1,700 new apps are added every day. As such, app developers are constantly struggling to get their products in front of their target consumers, making app and game categories an indispensable tool for developers and u

We’ve ranked the top seven food delivery apps worldwide based on total downloads, then compared their current performance to their pre-pandemic numbers. The global coronavirus pandemic has accelerated many digital trends, from remote work and telecommuting to the rise of telemedicine [https://bit.ly/3GQijQR], video conferencing [https://bit.ly/3swZLQt], and digital streaming [https://bit.ly/3HFdvii]. In this article, however, we turn our attention to the most popular Android food delivery app

The SDK Explorer now enables you to see which apps have installed or removed an SDK during a given month. The Explorer now provides Estimated Downloads and Changelog insights for any app going back as far as two and three years, respectively. Over the last few months, we’ve added numerous new products and features to our suite of app intelligence solutions. These give our users insight into Apple privacy [https://bit.ly/3oE9N0P] initiatives like App Privacy Details and App Tracking Transparency

We’ve ranked the top seven American neobanking apps based on downloads and compared them to some of the most popular mobile offerings from traditional banks. One of the hallmarks of the modern fintech landscape is an underlying anxiety stemming from the impact of events like the great recession and the COVID-19 pandemic. This disquiet played a pivotal role in the Wall Street Bets fiasco [https://bit.ly/3uwJqOe], where unsophisticated investors on Reddit and Twitter undermined short positions h

During the early days of the coronavirus pandemic, we here at 42matters wrote a number of blog posts dedicated to tracking the performance of the video conferencing app market. We noted that platforms like Microsoft Teams, ZOOM, and Skype were well positioned during the pandemic since they enabled businesses to remain productive while employees were required by law to work from home. At the time, we examined the correlation between government-mandated lockdowns and the adoption of video confere

Clubhouse is an invitation-only drop-in audio social networking app that was launched exclusively for iOS in April 2020. On May 21st, 2021, Clubhouse announced that their app was officially available to Android devices. In this blog post, we compare both launches and discuss the state of the social audio landscape. Back in February, we analyzed how Clubhouse was performing [https://bit.ly/3rCduGb] across global iOS app markets. At the time, the drop-in audio app was something of a mystery. It i

On April 26, 2021 Apple released iOS 14.5, officially ushering in the era of App Tracking Transparency (ATT), which requires developers to request user permission before tracking them across iOS apps. While this, along with Apple’s App Privacy Details framework, represents a noble step towards securing consumer privacy, industry leaders have not hesitated to sound the alarm. Indeed, Facebook has been fuming about the change, which they say threatens their $86 billion targeted ads business. Nev

We’ve leveraged our app intelligence solutions to identify the most popular iOS VPN apps that collect Data Used to Track You, Data Linked to You, and Data Not Linked to You. These data privacy labels are part of Apple’s recently launched App Privacy Details feature. Over the last couple of years, Apple has invested heavily in user privacy protections, resulting in the institution of a variety of standards, initiatives, and best practices meant to protect consumers from potentially malevolent ac

We’ve added insight into Apple Privacy features like App Privacy Details and App Tracking Transparency to the 42matters Explorer, Advanced Query API, and File Dump for iOS Apps. Few topics are as hotly debated as digital privacy — and for good reason. While advancements in mobile technologies have made life easier in countless ways, they’ve also significantly extended the personal sphere over which one can reasonably claim a right to privacy. As such, discussions about how best to balance the b

With the mobile app market on pace to crack 935.2 billion US dollars [https://bit.ly/33caszc] in worldwide revenue by 2023, we thought we’d take a closer look at the state of the mobile app industry. So, we’ve curated a list of 42 mobile app market statistics that matter in 2021. To jump to a particular section, click the links below: * Top 5 Mobile App Market Statistics * Top Google Play Statistics * Top Apple App Store Statistics * Top Amazon Appstore Statistics * Top 3 Most Downloaded

Mobile games are big business. According to the folks over at Business of Apps, it was one of the strongest performing industries in 2020, generating an astonishing $77.2 billion [https://bit.ly/3oBalVh] in revenue over the course of a pandemic-stricken year. Additionally, in the United States, there were more than 147 million mobile gamers [https://bit.ly/34nO8Dp] in 2020 alone, with approximately 10 million gamers expected to join the party over the next five years. In other words, there’s a

We’ve added a whole bunch of new iOS-related product upgrades. These include access to country-specific app rating counts, privacy policy URLs, data privacy labels, high-resolution screenshot URLs, similar apps, and iOS app subtitles. Since the beginning of 2021, we’ve been hard at work improving our various products and solutions. Just last week, for instance, we announced that our app-ads.txt file dump now includes intelligence on LG and Samsung connected TV (CTV) apps [https://42matters.com/