Ad networks can leverage 42matters’ App Intelligence solutions to generate leads in a variety of ways. In this article, we walk you through three of the most common techniques.
Mobile advertising is one of the hottest markets in the ad industry. In 2018, it was estimated that global mobile ad spend would hit the $230 billion mark by the end of the year, with an estimated growth rate of more than 20%. In reality, it surpassed even those lofty expectations, reaching roughly $283.35 billion.
Fast forward to today, worldwide digital ad spend is expected to improve upon 2018’s total by 18.7%. This means total digital ad spend will amount to $336.22 billion in 2022. Not too shabby.
Of course, for mobile ad networks, this is old news. They know better than anyone that the market has become substantially more competitive in recent years. And, with no obvious indication that competition is about to slow down, they’re also aware that they’ll need to step up their lead generation processes to stay ahead of the curve.
In this article, we’ll go over three ways your ad network can leverage 42matters’ suite of mobile app intelligence solutions to generate new app publisher leads and find new app publishers to work with.
1. Define Your Target Audience and Find Leads
Nobody wants to see their pool of potential customers eroded. Nevertheless, increased competition does tend to diffuse demand, resulting in supply-side specialization, wherein suppliers narrow their market focus and cater to increasingly discrete customer profiles.
Taking this into consideration, the first step your ad network should take when it comes to lead generation is to identify ideal target audiences. This means defining clear customer profiles and crafting lists of customers that match those profiles.
The 42matters Explorer gives you the ability to do exactly this. It offers insight into 16.3+ million published and unpublished iOS and Android apps, complete with data and contact information for 1.7 million publishers.
It also has advanced filtering capabilities that enable you to identify target audiences based on numerous factors. For example, you can filter apps by release date, enabling you to find newly released apps and be the first to get in touch with the publisher about integrating your ad network SDK.
Here’s the Release Date filter in action:
And here are the results when filtering for apps released between April 18th, 2022 and May 18th, 2022:
In addition, the Explorer allows you to filter apps by: developer name, category, genre, downloads, chart position, ad sentiment, location permissions, country availability, app ratings, reviews, and even integrated SDKs.
Here are some of the Explorer’s filters:
To optimize the lead qualification process further, the Explorer makes it easy for you to do a quick background check on publishers. By collecting their publication history, it enables you to verify whether or not publishers have a good reputation.
Finally, the Explorer allows you to download your queries as CSV files that you can then integrate into your own CRM systems, processes, etc.
2. Analyze Competing Ad Networks
With the Explorer
Another benefit of the Explorer is that it provides insight into which SDKs apps are leveraging. This is useful not only because it allows you to more accurately pursue your target market, but also because it gives you insight into your competitors’ footprints.
Indeed, by filtering on various ad network SDKs leveraged by iOS and Android apps, you can get an idea of your competitors’ market strategies and blindspots.
For example, if you filter on all apps that have integrated the Google Ads AdMob SDK, you can analyze AdMob’s user base and target those you believe would be better served by your ad network.
Here’s the SDK Integrations filter:
And here’s a list of all apps that use Google Ads AdMob:
With the SDK Explorer
In addition, you can use the 42matters SDK Explorer to get even more information about these SDKs. It offers insight into 2,300+ mobile SDKs from 13 different categories, making it a great tool for SDK market research and competitive analysis. Check it out, here’s the SDK Explorer’s dashboard:
You can use it to filter by SDK type by ticking the boxes in the left-hand column. Or, you can simply use the search bar to find specific SDKs:
Then, you can click on any SDK to learn more about them. You’ll be able to review details like which iOS and Android apps use them and market share statistics by category.
You will also be able to track a variety of performance metrics, such as installations and removals, downloads, etc.
To learn more about the 42matters SDK Explorer, click here!
3. Acquire Complete 42matters Datasets and Build Custom Lead Generation Pipelines
The Explorer — as well as our APIs and other app intelligence solutions — is meant to make life easier on businesses that are already stretched thin with day-to-day operations. Still, we do provide options for ad networks that are looking for more custom solutions.
If you want to leverage our data in your own APIs, processes, analyses, products, or systems, you can do so. At 42matters, we provide raw datasets offering intelligence on 17.2 million mobile and connected TV (CTV) apps from 1.9 million publishers. These file dumps will give your ad network complete control over your lead gen strategy and market research initiatives, enabling you to approach the market on your own terms.
To see how our products can help grow your business, schedule a demo!