Infillion uses 42matters’ app-ads.txt File Dumps to enhance real-time bidding (RTB) by enriching and validating bid requests at runtime.

GroundTruth taps into 42matters for frictionless mobile and CTV app identification and campaign reporting on their omni-channel media platform.

Download our SDK playbook to get app publisher leads. Learn how UXCam, a top app analytics company, used 42matters to supercharge lead generation.

We’ve analyzed the most popular mobile app analytics SDKs on the market, including Amplitude, Flurry, Mixpanel, GameAnalytics, CleverTap, and UXCam.

In The State of Connected TV (CTV) App Stores 2023, we track CTV app growth trends, the top CTV categories, the top CTV apps, and the top CTV publishers.

Ad networks can leverage 42matters’ app intelligence to improve mobile and connected TV (CTV) ad performance. In this article, we walk you through seven of the most popular techniques.

In this article, we will highlight 13 ways ad networks can use mobile and connected TV (CTV) app data and intelligence to combat ad fraud.

App publisher onboarding is an important process for mobile and connected TV (CTV) ad networks. Not only do they need the most up-to-date data possible to ensure that the process is straightforward and frictionless for app developers, but they also need highly granular intelligence to facilitate sophisticated ad targeting and high ROI ad placements down the road. In this article, we go over 13 ways ad networks can leverage our mobile and CTV app intelligence to simplify and optimize app publis

UXCam uses 42matters’ app intelligence to facilitate the lead lifecycle, gain competitor insights, launch informed ABM campaigns, and more.

The 42matters App Watchlist is a powerful tool for mobile app market analysis, offering insight into 16.3+ million published and unpublished apps available on Google Play and the Apple App Store.

Last year, Google announced a revision to Google Play’s guidance. Crafted with an eye towards improving app quality and discovery, it includes a policy change for app metadata intended to encourage the use of recognizable and unique app titles by limiting their length to 30 characters.

We’ve released a new report, titled The State of Connected TV App Stores 2022! The report addresses the continued flourishing of the Connected TV (CTV) and over-the-top (OTT) media landscape. In particular, it focuses on five of the most popular CTV app stores: the Roku Channel Store, Apple TV tvOS App Store, Amazon Fire TV, Samsung Smart TV Apps, and LG Content Store. The State of Connected TV (CTV) App Stores 2022 covers the following topics and trends: * CTV App Growth Rate Trends * The

One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!

Check out our latest datasheet on how companies are leveraging our app intelligence to bolster their mobile security solutions; detect malware; streamline Mobile Device Management (MDM) and Mobile Application Management (MAM ) practices; detect suspicious software development kits (SDKs) and required capabilities; and more! To download the datasheet, fill out the form below:

We’ve released a new report, titled The State of Connected TV App Stores 2021! The report, which addresses the continued flourishing of the Connected TV (CTV) landscape, focuses on each of the big three CTV app stores —  the Roku Channel Store, Apple TV tvOS App Store, and Amazon Fire TV.! We discuss the following topics and trends: * CTV App Growth Rate Trends * Top CTV App Categories * Top 10 CTV Apps * Top 5 CTV Publishers To download the report, fill out the form below: