We’ve analyzed the most popular mobile app analytics tools and SDKs, including Flurry Analytics, React Native, Amplitude, Yandex AppMetrica, GameAnalytics, UXCam, and more!

Picking the right mobile app analytics solution is a big deal. They help you track mission critical metrics and KPIs, like app usage, conversions, engagement, retention, and technical performance. Indeed, they not only help developers and product managers understand user behavior, they also help them optimize app performance and drive growth.

So, with this in mind, we used our suite of app intelligence tools to identify the most popular non-Google mobile app analytics SDKs on the market. We based our list on how many iOS and Android apps have integrated each SDK into their tech stacks, and outlined their key features, supported platforms, market penetration by app category, and installation trends.

Now, before we get started, let’s address the elephant in the room. Why did we exclude Google SDKs? Well, part of the reason for writing this article was to help you assess the best options for your tech stack. Of course, in part due to their extensive freemium offerings, Google Firebase, Google Analytics, and Fabric Answers remain the top three most widely integrated solutions on the market. Nevertheless, their challengers offer some seriously powerful tools. While these companies don’t have Google’s market share, they offer high-value features and functionalities, as well as analytics catered to specific niches in the market.

Here’s what we cover (click the links to jump to the corresponding sections):

• Flurry Analytics
• React Native Firebase by Invertase
• Amplitude
• Yandex AppMetrica
• GameAnalytics
• Umeng Common ASMS
• Segment
• Mixpanel
• CleverTap
• Moat
• UXCam
• Key takeaways: Finding the right analytics tool for you
  

Want to learn more about our SDK intelligence? Reach out to our team!

Flurry Analytics

Flurry is a well-established player in the analytics field and offers a comprehensive analytics platform. It supports iOS, Android, Windows, and even some CTV platforms. This means it's a great option for developers looking to track and analyze user data across a variety of different operating systems and devices.

Key features: User journeys, funnel analysis, user segmentation, event tracking, custom dashboards, crash analytics, and revenue analytics.

Supported mobile platforms and frameworks: iOS, Android, React Native, Unity, and Flutter.

iOS Insights

• • iOS Apps That Use Flurry Analytics: 43,210 apps.
• • Top Genres: ‘Magazines & Newspapers,’ ‘Weather,’ and ‘Health & Fitness.’
• • Installation and Removal Trends:

Android Insights

• • Android Apps That Use Flurry Analytics: 130,255 apps.
• • Top Categories: ‘Music & Audio,’ ‘Personalization,’ and ‘Weather.’
• • Installation and Removal Trends:

Learn more about Flurry Analytics!

React Native Firebase by Invertase

React Native Firebase is an analytics platform catering explicitly to React Native developers. The solution provides React Native apps with a range of Firebase services backed by Google, such as analytics, cloud messaging, and other services, offering seamless integration.

Key Features: Analytics, authentication, cloud messaging, database, storage, crash reporting, and more. Specifically built for the React Native framework.

Supported Platforms: Android, iOS, and React Native.

iOS Insights

• • Android Apps That Use React Native Firebase: 80,300 apps.
• • Top Categories: ‘Food & Drink,’ ‘Health & Fitness,’ and ‘Shopping.’
• • Installation and Removal Trends: (NOTE: We only recently added the iOS version of React Native Firebase by Invertase, so historical trends are not yet available.)
  

Android Insights

• • Android Apps That Use React Native Firebase: 139,784 apps.
• • Top Categories: ‘Health & Fitness,’ ‘Food & Drink,’ and ‘Shopping.’
• • Installation and Removal Trends:

Learn more about React Native Firebase by Invertase!

Amplitude

Amplitude is a versatile analytics tool that enables businesses to analyze user behavior, conduct A/B testing, and create personalized user experiences. Analysts love Amplitude for its high degree of flexibility and customization in tracking and slicing data. It provides advanced features like cohort analysis, which enables you to compare the behavior of different user groups over time.

Key features: Behavioral analytics, user segmentation, A/B testing, funnel analysis, retention analysis, cohort analysis, predictive analytics, and custom dashboards.

Supported mobile platforms and frameworks: iOS, Android, React Native, Xamarin, Unity, and Cordova.

iOS Insights

• • iOS Apps That Use Amplitude: 39,265 apps.
• • Top Genres: ‘Food & Drink,’ ‘Health & Fitness,’ and ‘Weather.’
• • Installation and Removal Trends:

Android Insights

• • Android Apps That Use Amplitude: 64,299 apps.
• • Top Categories: ‘Trivia,’ ‘Word,’ and ‘Weather.’
• • Installation and Removal Trends:

Learn more about Amplitude!

Yandex AppMetrica

Yandex AppMetrica provides a comprehensive mobile analytics solution with real-time analytics, crash reporting, and heat maps. It stands out with its strong support for Russian and Chinese markets. The tool excels in localization support, making it a preferred choice for businesses targeting the Russian market or other regions where Yandex is prominent.

Key Features: Real-time analytics, crash reporting, revenue tracking, heat maps, push notifications, and more.

Supported Platforms: Android, iOS, Unity, Cordova, Xamarin, and web.

iOS Insights

• • iOS Apps That Use Yandex AppMetrica: 18,180 apps.
• • Top Genres: ‘Food & Drink,’ ‘Games,’ and ‘Graphics & Design.’
• • Installation and Removal Trends:

Android Insights

• • Android Apps That Use Yandex AppMetrica: 54,882 apps.
• • Top Categories: ‘Word,’ ‘Trivia,’ and ‘Puzzle.’
• • Installation and Removal Trends:

Learn more about Yandex AppMetrica!

GameAnalytics

GameAnalytics provides analytics for game developers. It allows developers to track player behavior, monetization strategies, and performance metrics. In addition, it offers in-depth reports and user-friendly dashboards tailored to the gaming industry.

Key Features: Game-specific analytics, user engagement tracking, retention analysis, in-app purchase tracking, funnels, and unlimited games.

Supported Platforms: Android, iOS, Unity, Unreal Engine, and Cocos2d.

iOS Insights

• • iOS Apps That Use GameAnalytics: 24,046 apps.
• • Top Genres: ‘Games,’ ‘Entertainment,’ and ‘Weather.’
• • Installation and Removal Trends:

Android Insights

• • Android Apps That Use GameAnalytics: 42,762 apps.
• • Top Categories: ‘Casual,’ ‘Arcade,’ and ‘Action.’
• • Installation and Removal Trends:

Learn more about GameAnalytics!

Umeng Common ASMS

Umeng Analytics is an enterprise-level mobile app analytics platform designed for Chinese app developers. Its strong integration with Chinese app stores, social media platforms, and payment gateways makes it uniquely suited for businesses targeting the Chinese audience. Its features include real-time analytics, funnel analysis, and user retention tracking to help developers understand their Chinese user base.

Key Features: Real-time analytics, user behavior tracking, push notifications, A/B testing, crash reporting, and more.

Supported Platforms: Android and iOS.

iOS Insights

• • iOS Apps That Use Umeng Common ASMS: 53,382 apps.
• • Top Genres: ‘Books,’ ‘Utilities,’ and ‘News.’
• • Installation and Removal Trends:

Android Insights

• • Android Apps That Use Umeng Common ASMS: 5,334 apps.
• • Top Categories: ‘Casual,’ ‘Card,’ and ‘Video Players & Editors.’
• • Installation and Removal Trends:

Learn more about Umeng Common ASMS!

Segment

Segment is a customer data platform that enables businesses to collect, unify, and analyze data from various sources. With its vast array of integrations, Segment simplifies the process of managing data and provides actionable insights.The analytics API helps businesses manage data transparency, quality, and governance.

Key Features: Data collection and integration from multiple sources, audience segmentation, event tracking, and data routing to other tools.

Supported Platforms: Android, iOS (including Swift and Objective-C), JavaScript, and Node.js.

iOS Insights

• • iOS Apps That Use Segment: 21,790 apps.
• • Top Genres: ‘Food & Drink,’ ‘Health & Fitness,’ and ‘Shopping.’
• • Installation and Removal Trends:

Android Insights

• • Android Apps That Use Segment: 28,918 apps.
• • Top Categories: ‘Weather,’ ‘Shopping,’ and ‘Health & Fitness.’
• • Installation and Removal Trends:

Learn more about Segment!

Mixpanel

Mixpanel is known for its user-centric analytics approach, helping businesses understand user behavior through event tracking, funnel analysis, and user journey visualization. Its intuitive interface and advanced analysis features make it a favorite among product managers.

Key features: Behavioral analytics, user segmentation, A/B testing, funnel analysis, retention analysis, cohort analysis, predictive analytics, and custom dashboards.

Supported mobile platforms and frameworks: iOS, Android, React Native, Xamarin, Cordova, Unity, and Flutter.

iOS Insights

• • iOS Apps That Use Mixpanel: 14,211 apps.
• • Top Genres: ‘Business,’ ‘Social Networking,’ and ‘Health & Fitness.’
• • Installation and Removal Trends:

Android Insights

• • Android Apps That Use Mixpanel: 35,847 apps.
• • Top Categories: ‘Health & Fitness,’ ‘Events,’ and ‘Shopping.’
• • Installation and Removal Trends:

Learn more about Mixpanel!

CleverTap

CleverTap is primarily a communications platform, but it comes with a number of powerful analytics features. The platform focuses on providing personalized and targeted messaging, push notifications, and engagement analysis. One unique selling point of CleverTap is its focus on delivering personalized, omnichannel customer experiences through its comprehensive customer engagement platform.

Key Features: Behavioral analytics, user segmentation, personalized messaging, A/B testing, campaign optimization, and more.

Supported Platforms: Android, iOS, web, Unity, Cordova, and Xamarin.

iOS Insights

• • iOS Apps That Use CleverTap: 5,184 apps.
• • Top Genres: ‘Shopping,’ ‘Finance,’ and ‘Travel.’
• • Installation and Removal Trends:

Android Insights

• • Android Apps That Use CleverTap: 35,247 apps.
• • Top Categories: ‘Education,’ ‘Shopping,’ and ‘Food & Drink.’
• • Installation and Removal Trends:

Learn more about Clevertap!

Moat

Moat Analytics is a SaaS analytics company owned by Oracle that’s primarily focused on helping brands transform their online advertising. The Moat Analytics SDK offers real-time, multi-platform, and actionable marketing analytics, including a broad array of metrics for video, mobile, display, and other formats. Moat helps its users identify high-performing channels, creative, formats, and environments that can optimize their spend.

Key features: Cross-platform verification, attention analytics, comprehensive measurement, etc.

Supported mobile platforms and frameworks: iOS and Android.

iOS Insights

• • iOS Apps That Use Moat: 11,503 apps.
• • Top Genres: ‘Games,’ ‘Weather,’ and ‘Books.’
• • Installation and Removal Trends:

Android Insights

• • Android Apps That Use Moat: 28,092 apps.
• • Top Categories: ‘Trivia,’ ‘Word,’ and ‘Simulation.’
• • Installation and Removal Trends:

Learn more about Moat!

UXCam

UXCam is a mobile-first analytics platform that was built to make analytics easy for product teams, empowering them to be more independent. They achieve this by providing easy to use features out of the box, and enriching analytics data with qualitative user insights via session replays and heatmaps. Compared to other tools on this list, it’s catered more to product managers rather than analysts and engineers. With auto captured data, highly customizable dashboards, and funnel path suggestions, UXCam is focused on improving the user experience for overall growth, retention, and engagement.

Key features: Session replay, heatmaps, conversion funnels, user journey analysis, crash and bug reporting, custom events, and custom dashboards.

Supported mobile platforms and frameworks: iOS, Android, React Native, Xamarin, Cordova, Flutter, and Ionic.

iOS Insights

• • iOS Apps That Use UXCam: 2,707 apps.
• • Top Genres: ‘Shopping,’ ‘Finance,’ and ‘Food & Drink.’
• • Installation and Removal Trends:

Android Insights

• • Android Apps That Use UXCam: 34,347 apps.
• • Top Categories: ‘Education,’ ‘Shopping,’ and ‘Parenting.’
• • Installation and Removal Trends:

Learn more about UXCam!

Key takeaways: Finding the right analytics tool for you

As you can see there is no one size fits all mobile app analytics solution. Finding the right tool depends on your business size and needs. Here are some of our key takeaways:

If you have both web and mobile app products…

Then Amplitude, Mixpanel, and Segment are great options since they support a wide variety of operating systems and platforms. Yandex AppMetrica may also be a good option, although it's generally limited to the Russian market.

Moreover, Amplitude, Mixpanel, and Segment offer advanced product analytics capabilities and integration with other systems. Amplitude also offers its own A/B testing platform, enabling product teams to run complex experiments. Segment, on the other hand, is a great option for data warehousing, and centralizing data from multiple sources in one place.

If you need a lean solution that emphasizes UX optimization…

You can’t go wrong with UXCam, which is tailored to product teams and UX teams. The SDK’s auto-capture capabilities reduce instrumentation efforts and provide qualitative user behavior insights via session replay and heat mapping. UXCam offers application performance monitoring with session replay and integrates easily into tech stacks running Firebase, Amplitude, Segment, or CS tools like Intercom.

If you focus on specific regions or industries…

Yandex AppMetrica and Umeng Common ASMS are great for Eastern European and Asian markets. In particular, these apps are great for companies pursuing Russian and Chinese audiences.

GameAnalytics is the best analytics SDK for mobile games, providing insight rich data on player behavior. It’s perfect for frameworks like Unity or Cocos3D.

CleverTap is a good choice if you run a heavy CRM business with many different customer touchpoints. Their analytics capabilities will help you analyze your campaigns and provide good audience segmentation and user lifecycle reports.

Finally, React Native Firebase by Invertase may be your best bet if your tech stack is mostly on React and built on the React Native framework.

Learn More About Our SDK Intelligence

At 42matters, we offer a variety of SDK intelligence solutions. Our flagship SDK product is the 42matters SDK Explorer, which provides intelligence on 2.6k iOS and Android SDKs. You can use it to browse SDKs across 32 unique categories, track SDK performance data, and even set alerts for SDKs that are critical to your business.

In addition, for each SDK, you’ll have insight into SDK details (ID, website, category, platform availability, and description), app integrations, market penetration by app category, installation and removal trends, historical downloads, similar SDKs, and more.
To learn about our SDK intelligence tools, set up a demo with our team!