The Top Ad Networks to Meet at DMEXCO 20235 min read

DMEXCO will host top ad networks like Meta, Start.io, Criteo, Tappx, etc. Read the article for the list of demand-side SDKs heading to DMEXCO 2023.

Top Streaming Apps Sept 2023: The Rise of Ad-Supported Streaming6 min read

Ad-supported streaming platforms like Plex and Amazon’s FreeVee continue to grow. Peacock gears up for Big Ten football. Netflix continues to lead.

CTVAd Tech

Top CTV App Stores August 2023: Fire TV Growth Plummets5 min read

Top CTV app stores in August 2023. Fire TV plummeted in August, while Roku lagged in terms of new publisher growth. Learn more about Apple TV & Google TV.

CTVAd Tech

What Is a Set Top Box: Set Top Box Advertising and More16 min read

What is a set top box? What is set top box advertising? How STBs fit into the connected TV (CTV) landscape and how they can be used to host CTV ads.

What Is CTV? Top CTV Platforms, CTV Publishers, & CTV Apps11 min read

In this article we answer the question: “What Is CTV?” We also discuss the CTV landscape, including the top CTV platforms, CTV publishers, and CTV apps. Finally we introduce our intelligence solutions for tracking CTV with analytics, statistics, and data!

Fill CTV Ad Inventory for CTV Advertising18 min read

Fill CTV ad inventory. How to find CTV app developers and CTV publishers from across the CTV landscape to fill your ad inventory. Get targeted leads.

CTV

Top CTV App Stores July 2023: Roku Remains Top Dog4 min read

Top CTV app stores in July 2023. Roku remains top dog, beating out Apple TV, Amazon Fire TV, and Google TV. Netflix and Faith-Based apps lead the CTV charge.

REPORT: The State of the Mobile SDK Market 20231 min read

In The State of the Mobile SDK Market 2023 Report, we analyze the top iOS and Android SDKs, their top markets, the most competitive categories, and more.

REPORT: The State of Roku TV Apps 20231 min read

In The State of Roku TV Apps 2023, we analyze the annual growth of the Roku Channel Store. We look at the top apps, categories, publishers, and more.

NEW: The Roku Top Charts Explorer4 min read

We’ve added the Roku Channel Store to the 42matters Top Charts Explorer! Filter Roku app rankings by country, date, and category.

CTVAd TechExplorer

NEW: Explore the Roku Channel Store with 42matters8 min read

The 42matters Explorer now supports the Roku Channel Store! Research the connected TV (CTV) market, generate CTV leads, and enhance CTV ad targeting.

Import App Developer Leads from 42matters Into HubSpot4 min read

Learn how to import mobile and connected TV (CTV) app data from the 42matters Explorer into HubSpot. Generate and enrich leads with 42matters!

NEW: IAB Categories File Dumps Now Support Content Taxonomy 3.03 min read

We’ve extended our IAB Categories file dumps. Now they support the Interactive Advertising Bureau’s Content Taxonomy 3.0! Here’s how Ad Networks benefit.

CTVUse Cases

REPORT: The State of Connected TV (CTV) App Stores 20231 min read

In The State of Connected TV (CTV) App Stores 2023, we track CTV app growth trends, the top CTV categories, the top CTV apps, and the top CTV publishers.

How to Increase Your CTV App Inventory with Best-fit App Publishers8 min read

CTV advertising is exploding. Here’s how you can improve CTV advertising by increasing your CTV app inventory with best-fit app publishers.

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