From omnichannel app mapping to instantaneous bid enrichment, real-time bidding, and traffic verification. Learn how 42matters can power your DSP.

We’ve added App Alerts to the 42matters Explorer! Now, you can set automatic email alerts for iOS and Android apps that are key to your business.

Revenue protection tips for supply-side platforms. How SSPs can use app data for inventory management, churn reduction, sales optimization, and more.

Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.

Download our playbook for increasing your connected TV (CTV) app inventory. Identify best-fit CTV app publishers to offer high-value CTV ad placements.

Introducing account-based marketing for Mobile SDK developers. Learn about the benefits of ABM and the top tips, tricks, and tools for SDK developers.

42matters is heading back to Mobile World Congress in Barcelona! We’re available to chat about supercharging your business with mobile and CTV app intelligence!

Data enrichment and lead enrichment solutions for Mobile and CTV AdTech companies. App data for mobile and connected TV ad targeting, lead generation, etc.

The State of Connected TV App Stores 2024 Report. CTV market growth and the top apps, publishers, countries, categories, IAB categories, etc.

Top app monetization SDKs November 2023: Stats & trends for the top Ad Network SDKs, Ad Mediation SDKs, Attribution SDKs, Payment & Commerce SDKs.

Top CTV app stores in October 2023. Roku remains the leader, but Fire TV is the fastest growing store. Google TV falters, while Apple TV holds steady.

What Is Sellers.json? Learn about sellers.json files, sellers.json vs ads.txt, sellers.json examples, and more. How app developers, DSPs, and others can use it.

Roku advertising: tips and best practices for filling your Roku TV advertising inventory. Enhance CTV advertising and OTT advertising with Roku apps.

What are IAB categories? We cover the IAB Content Taxonomy, why it's important, and ways app developers, demand-side platforms, and other businesses can use it.

Introducing 42matters’ SDK Badges! 42matters awards the top mobile SDKs for app monetization and advertising integrated in OS and Android apps.