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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 29 Aug 2025 CET
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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 95.94% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.19% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
536.52k
Google Play
App Share
95.94%
Google Play
Apps
387.68k
Games
148.84k
Total Downloads
829.08b
Google Play
Download Share
97.19%
Google Play
App Downloads
430.48b
Game Downloads
398.60b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.81% have integrated AppLovin Mediation Adapters. This accounts for 46.00% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
110.81k
Google Play
App Share
19.81%
Google Play
Apps
53.44k
Games
57.37k
Total Downloads
392.42b
Google Play
Download Share
46.00%
Google Play
App Downloads
121.76b
Game Downloads
270.66b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 14.00% have integrated ironSource Mediation Adapters. This accounts for 38.50% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
78.27k
Google Play
App Share
14.00%
Google Play
Apps
28.57k
Games
49.70k
Total Downloads
328.45b
Google Play
Download Share
38.50%
Google Play
App Downloads
60.10b
Game Downloads
268.35b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.28% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 23.97% of app downloads within the ad mediation SDK category.

Total Apps
68.66k
Google Play
App Share
12.28%
Google Play
Apps
53.72k
Games
14.93k
Total Downloads
204.49b
Google Play
Download Share
23.97%
Google Play
App Downloads
124.18b
Game Downloads
80.30b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 8.70% have integrated InMobi Mobile Ads. This accounts for 28.96% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
48.65k
Google Play
App Share
8.70%
Google Play
Apps
18.43k
Games
30.22k
Total Downloads
247.09b
Google Play
Download Share
28.96%
Google Play
App Downloads
71.48b
Game Downloads
175.61b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 7.43% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 23.37% of app downloads within the ad mediation SDK category.

Total Apps
41.58k
Google Play
App Share
7.43%
Google Play
Apps
13.90k
Games
27.67k
Total Downloads
199.32b
Google Play
Download Share
23.37%
Google Play
App Downloads
50.09b
Game Downloads
149.23b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.

Among all apps utilizing ad mediation SDKs, 7.41% have integrated DT Exchange by Digital Turbine. This accounts for 27.60% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
41.43k
Google Play
App Share
7.41%
Google Play
Apps
11.77k
Games
29.66k
Total Downloads
235.42b
Google Play
Download Share
27.60%
Google Play
App Downloads
44.00b
Game Downloads
191.42b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 7.35% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 21.80% of app downloads within the ad mediation SDK category.

Total Apps
41.12k
Google Play
App Share
7.35%
Google Play
Apps
15.45k
Games
25.68k
Total Downloads
186.01b
Google Play
Download Share
21.80%
Google Play
App Downloads
42.95b
Game Downloads
143.06b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 6.46% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 20.51% of app downloads within the ad mediation SDK category.

Total Apps
36.13k
Google Play
App Share
6.46%
Google Play
Apps
7.67k
Games
28.46k
Total Downloads
174.94b
Google Play
Download Share
20.51%
Google Play
App Downloads
28.35b
Game Downloads
146.58b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.

10th

Among all apps utilizing ad mediation SDKs, 6.35% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 14.19% of app downloads within the ad mediation SDK category.

Total Apps
35.49k
Google Play
App Share
6.35%
Google Play
Apps
23.05k
Games
12.44k
Total Downloads
121.05b
Google Play
Download Share
14.19%
Google Play
App Downloads
59.61b
Game Downloads
61.45b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

11th

Among all apps utilizing ad mediation SDKs, 5.70% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 19.61% of app downloads within the ad mediation SDK category.

Total Apps
31.88k
Google Play
App Share
5.70%
Google Play
Apps
5.68k
Games
26.20k
Total Downloads
167.28b
Google Play
Download Share
19.61%
Google Play
App Downloads
27.64b
Game Downloads
139.64b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.

Among all apps utilizing ad mediation SDKs, 5.61% have integrated Chartboost. This accounts for 15.78% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
31.39k
Google Play
App Share
5.61%
Google Play
Apps
10.28k
Games
21.11k
Total Downloads
134.61b
Google Play
Download Share
15.78%
Google Play
App Downloads
20.14b
Game Downloads
114.48b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

13th

Among all apps utilizing ad mediation SDKs, 5.47% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 18.27% of app downloads within the ad mediation SDK category.

Total Apps
30.59k
Google Play
App Share
5.47%
Google Play
Apps
7.20k
Games
23.39k
Total Downloads
155.82b
Google Play
Download Share
18.27%
Google Play
App Downloads
19.80b
Game Downloads
136.02b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.

14th

Among all apps utilizing ad mediation SDKs, 5.29% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 20.09% of app downloads within the ad mediation SDK category.

Total Apps
29.57k
Google Play
App Share
5.29%
Google Play
Apps
5.46k
Games
24.11k
Total Downloads
171.42b
Google Play
Download Share
20.09%
Google Play
App Downloads
33.42b
Game Downloads
138.00b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.

15th

Among all apps utilizing ad mediation SDKs, 4.37% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 11.47% of app downloads within the ad mediation SDK category.

Total Apps
24.45k
Google Play
App Share
4.37%
Google Play
Apps
16.99k
Games
7.46k
Total Downloads
97.86b
Google Play
Download Share
11.47%
Google Play
App Downloads
59.48b
Game Downloads
38.38b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

Among all apps utilizing ad mediation SDKs, 4.13% have integrated Monetization.com. This accounts for 10.96% of app downloads within the ad mediation SDK category.

Total Apps
23.12k
Google Play
App Share
4.13%
Google Play
Apps
8.88k
Games
14.24k
Total Downloads
93.49b
Google Play
Download Share
10.96%
Google Play
App Downloads
28.46b
Game Downloads
65.03b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

Among all apps utilizing ad mediation SDKs, 4.10% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 15.99% of app downloads within the ad mediation SDK category.

Total Apps
22.92k
Google Play
App Share
4.10%
Google Play
Apps
4.70k
Games
18.22k
Total Downloads
136.44b
Google Play
Download Share
15.99%
Google Play
App Downloads
23.70b
Game Downloads
112.74b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.

18th

Among all apps utilizing ad mediation SDKs, 3.95% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 12.70% of app downloads within the ad mediation SDK category.

Total Apps
22.08k
Google Play
App Share
3.95%
Google Play
Apps
9.05k
Games
13.03k
Total Downloads
108.38b
Google Play
Download Share
12.70%
Google Play
App Downloads
34.34b
Game Downloads
74.04b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

19th

Among all apps utilizing ad mediation SDKs, 3.57% have integrated IronSource Mediation Adapter for Facebook. This accounts for 9.70% of app downloads within the ad mediation SDK category.

Total Apps
19.96k
Google Play
App Share
3.57%
Google Play
Apps
11.35k
Games
8.61k
Total Downloads
82.75b
Google Play
Download Share
9.70%
Google Play
App Downloads
9.95b
Game Downloads
72.80b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Facebook.

20th

Among all apps utilizing ad mediation SDKs, 3.41% have integrated IronSource Mediation Adapter for Unity Ads. This accounts for 12.48% of app downloads within the ad mediation SDK category.

Total Apps
19.07k
Google Play
App Share
3.41%
Google Play
Apps
4.71k
Games
14.36k
Total Downloads
106.47b
Google Play
Download Share
12.48%
Google Play
App Downloads
10.79b
Game Downloads
95.68b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Unity Ads.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.