Platform
Category
Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 28 May 2025 CET
Android iconGoogle Play

Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 96.15% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.25% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
547.52k
Google Play
App Share
96.15%
Google Play
Apps
399.74k
Games
147.78k
Total Downloads
806.68b
Google Play
Download Share
97.25%
Google Play
App Downloads
418.49b
Game Downloads
388.19b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.96% have integrated AppLovin Mediation Adapters. This accounts for 45.39% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
113.65k
Google Play
App Share
19.96%
Google Play
Apps
58.17k
Games
55.48k
Total Downloads
376.55b
Google Play
Download Share
45.39%
Google Play
App Downloads
116.53b
Game Downloads
260.02b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 13.56% have integrated ironSource Mediation Adapters. This accounts for 38.32% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
77.24k
Google Play
App Share
13.56%
Google Play
Apps
29.13k
Games
48.10k
Total Downloads
317.86b
Google Play
Download Share
38.32%
Google Play
App Downloads
57.75b
Game Downloads
260.10b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.40% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 22.71% of app downloads within the ad mediation SDK category.

Total Apps
70.59k
Google Play
App Share
12.40%
Google Play
Apps
56.30k
Games
14.29k
Total Downloads
188.39b
Google Play
Download Share
22.71%
Google Play
App Downloads
113.31b
Game Downloads
75.08b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 8.06% have integrated InMobi Mobile Ads. This accounts for 27.96% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
45.88k
Google Play
App Share
8.06%
Google Play
Apps
17.31k
Games
28.57k
Total Downloads
231.96b
Google Play
Download Share
27.96%
Google Play
App Downloads
66.34b
Game Downloads
165.62b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 7.22% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 20.79% of app downloads within the ad mediation SDK category.

Total Apps
41.10k
Google Play
App Share
7.22%
Google Play
Apps
16.69k
Games
24.42k
Total Downloads
172.50b
Google Play
Download Share
20.79%
Google Play
App Downloads
39.75b
Game Downloads
132.74b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 7.22% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 22.31% of app downloads within the ad mediation SDK category.

Total Apps
41.09k
Google Play
App Share
7.22%
Google Play
Apps
14.76k
Games
26.33k
Total Downloads
185.07b
Google Play
Download Share
22.31%
Google Play
App Downloads
46.83b
Game Downloads
138.24b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.

8th

Among all apps utilizing ad mediation SDKs, 6.77% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 13.02% of app downloads within the ad mediation SDK category.

Total Apps
38.55k
Google Play
App Share
6.77%
Google Play
Apps
26.45k
Games
12.10k
Total Downloads
108.03b
Google Play
Download Share
13.02%
Google Play
App Downloads
52.84b
Game Downloads
55.19b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

Among all apps utilizing ad mediation SDKs, 6.62% have integrated DT Exchange by Digital Turbine. This accounts for 26.71% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
37.71k
Google Play
App Share
6.62%
Google Play
Apps
9.35k
Games
28.36k
Total Downloads
221.58b
Google Play
Download Share
26.71%
Google Play
App Downloads
38.80b
Game Downloads
182.77b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

10th

Among all apps utilizing ad mediation SDKs, 6.04% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 19.64% of app downloads within the ad mediation SDK category.

Total Apps
34.38k
Google Play
App Share
6.04%
Google Play
Apps
7.38k
Games
27.00k
Total Downloads
162.94b
Google Play
Download Share
19.64%
Google Play
App Downloads
25.86b
Game Downloads
137.07b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.

11th

Among all apps utilizing ad mediation SDKs, 5.37% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 18.81% of app downloads within the ad mediation SDK category.

Total Apps
30.60k
Google Play
App Share
5.37%
Google Play
Apps
5.85k
Games
24.75k
Total Downloads
156.06b
Google Play
Download Share
18.81%
Google Play
App Downloads
26.82b
Game Downloads
129.24b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.

12th

Among all apps utilizing ad mediation SDKs, 5.24% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 17.46% of app downloads within the ad mediation SDK category.

Total Apps
29.82k
Google Play
App Share
5.24%
Google Play
Apps
7.56k
Games
22.27k
Total Downloads
144.84b
Google Play
Download Share
17.46%
Google Play
App Downloads
18.67b
Game Downloads
126.18b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.

13th

Among all apps utilizing ad mediation SDKs, 4.97% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 19.05% of app downloads within the ad mediation SDK category.

Total Apps
28.29k
Google Play
App Share
4.97%
Google Play
Apps
5.48k
Games
22.80k
Total Downloads
157.99b
Google Play
Download Share
19.05%
Google Play
App Downloads
30.44b
Game Downloads
127.55b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.

Among all apps utilizing ad mediation SDKs, 4.85% have integrated Chartboost. This accounts for 15.85% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
27.64k
Google Play
App Share
4.85%
Google Play
Apps
7.42k
Games
20.21k
Total Downloads
131.50b
Google Play
Download Share
15.85%
Google Play
App Downloads
19.91b
Game Downloads
111.59b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

15th

Among all apps utilizing ad mediation SDKs, 4.31% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 10.18% of app downloads within the ad mediation SDK category.

Total Apps
24.57k
Google Play
App Share
4.31%
Google Play
Apps
17.40k
Games
7.17k
Total Downloads
84.44b
Google Play
Download Share
10.18%
Google Play
App Downloads
51.67b
Game Downloads
32.77b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

16th

Among all apps utilizing ad mediation SDKs, 4.01% have integrated IronSource Mediation Adapter for Facebook. This accounts for 9.95% of app downloads within the ad mediation SDK category.

Total Apps
22.81k
Google Play
App Share
4.01%
Google Play
Apps
14.25k
Games
8.56k
Total Downloads
82.55b
Google Play
Download Share
9.95%
Google Play
App Downloads
9.66b
Game Downloads
72.89b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Facebook.

17th

Among all apps utilizing ad mediation SDKs, 3.79% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 11.90% of app downloads within the ad mediation SDK category.

Total Apps
21.58k
Google Play
App Share
3.79%
Google Play
Apps
9.45k
Games
12.12k
Total Downloads
98.73b
Google Play
Download Share
11.90%
Google Play
App Downloads
29.99b
Game Downloads
68.74b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

Among all apps utilizing ad mediation SDKs, 3.79% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 15.17% of app downloads within the ad mediation SDK category.

Total Apps
21.56k
Google Play
App Share
3.79%
Google Play
Apps
4.52k
Games
17.03k
Total Downloads
125.88b
Google Play
Download Share
15.17%
Google Play
App Downloads
22.93b
Game Downloads
102.95b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.

Among all apps utilizing ad mediation SDKs, 3.79% have integrated Monetization.com. This accounts for 10.30% of app downloads within the ad mediation SDK category.

Total Apps
21.55k
Google Play
App Share
3.79%
Google Play
Apps
8.14k
Games
13.42k
Total Downloads
85.45b
Google Play
Download Share
10.30%
Google Play
App Downloads
26.60b
Game Downloads
58.85b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

20th

Among all apps utilizing ad mediation SDKs, 3.31% have integrated IronSource Mediation Adapter for AdMob. This accounts for 11.90% of app downloads within the ad mediation SDK category.

Total Apps
18.84k
Google Play
App Share
3.31%
Google Play
Apps
6.82k
Games
12.03k
Total Downloads
98.74b
Google Play
Download Share
11.90%
Google Play
App Downloads
8.92b
Game Downloads
89.82b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for AdMob.

Browse iOS and Android SDKs With the SDK Explorer

Browse background top image
  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

Browse background bottom imageBrowse right section image

Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.