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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 7 May 2025 CET
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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 96.20% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.24% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
553.64k
Google Play
App Share
96.20%
Google Play
Apps
405.58k
Games
148.06k
Total Downloads
802.15b
Google Play
Download Share
97.24%
Google Play
App Downloads
416.45b
Game Downloads
385.71b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.81% have integrated AppLovin Mediation Adapters. This accounts for 45.22% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
114.03k
Google Play
App Share
19.81%
Google Play
Apps
58.96k
Games
55.08k
Total Downloads
373.06b
Google Play
Download Share
45.22%
Google Play
App Downloads
115.20b
Game Downloads
257.86b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 13.41% have integrated ironSource Mediation Adapters. This accounts for 38.22% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
77.19k
Google Play
App Share
13.41%
Google Play
Apps
29.38k
Games
47.81k
Total Downloads
315.32b
Google Play
Download Share
38.22%
Google Play
App Downloads
57.76b
Game Downloads
257.56b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.28% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 22.50% of app downloads within the ad mediation SDK category.

Total Apps
70.67k
Google Play
App Share
12.28%
Google Play
Apps
56.52k
Games
14.16k
Total Downloads
185.57b
Google Play
Download Share
22.50%
Google Play
App Downloads
111.67b
Game Downloads
73.90b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 7.89% have integrated InMobi Mobile Ads. This accounts for 27.77% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
45.40k
Google Play
App Share
7.89%
Google Play
Apps
17.21k
Games
28.18k
Total Downloads
229.10b
Google Play
Download Share
27.77%
Google Play
App Downloads
65.36b
Game Downloads
163.73b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 7.10% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 20.98% of app downloads within the ad mediation SDK category.

Total Apps
40.87k
Google Play
App Share
7.10%
Google Play
Apps
16.80k
Games
24.06k
Total Downloads
173.06b
Google Play
Download Share
20.98%
Google Play
App Downloads
39.17b
Game Downloads
133.89b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 7.08% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 22.44% of app downloads within the ad mediation SDK category.

Total Apps
40.76k
Google Play
App Share
7.08%
Google Play
Apps
14.77k
Games
26.00k
Total Downloads
185.11b
Google Play
Download Share
22.44%
Google Play
App Downloads
45.89b
Game Downloads
139.22b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.

8th

Among all apps utilizing ad mediation SDKs, 6.72% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 12.87% of app downloads within the ad mediation SDK category.

Total Apps
38.68k
Google Play
App Share
6.72%
Google Play
Apps
26.60k
Games
12.08k
Total Downloads
106.17b
Google Play
Download Share
12.87%
Google Play
App Downloads
51.82b
Game Downloads
54.36b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

Among all apps utilizing ad mediation SDKs, 6.42% have integrated DT Exchange by Digital Turbine. This accounts for 26.60% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
36.96k
Google Play
App Share
6.42%
Google Play
Apps
9.06k
Games
27.90k
Total Downloads
219.46b
Google Play
Download Share
26.60%
Google Play
App Downloads
38.09b
Game Downloads
181.37b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

10th

Among all apps utilizing ad mediation SDKs, 5.89% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 19.80% of app downloads within the ad mediation SDK category.

Total Apps
33.89k
Google Play
App Share
5.89%
Google Play
Apps
7.31k
Games
26.58k
Total Downloads
163.34b
Google Play
Download Share
19.80%
Google Play
App Downloads
25.25b
Game Downloads
138.09b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.

11th

Among all apps utilizing ad mediation SDKs, 5.23% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 18.93% of app downloads within the ad mediation SDK category.

Total Apps
30.08k
Google Play
App Share
5.23%
Google Play
Apps
5.79k
Games
24.29k
Total Downloads
156.13b
Google Play
Download Share
18.93%
Google Play
App Downloads
26.36b
Game Downloads
129.76b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.

12th

Among all apps utilizing ad mediation SDKs, 5.11% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 17.70% of app downloads within the ad mediation SDK category.

Total Apps
29.42k
Google Play
App Share
5.11%
Google Play
Apps
7.52k
Games
21.90k
Total Downloads
145.98b
Google Play
Download Share
17.70%
Google Play
App Downloads
18.98b
Game Downloads
126.99b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.

13th

Among all apps utilizing ad mediation SDKs, 4.83% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 19.20% of app downloads within the ad mediation SDK category.

Total Apps
27.81k
Google Play
App Share
4.83%
Google Play
Apps
5.45k
Games
22.36k
Total Downloads
158.40b
Google Play
Download Share
19.20%
Google Play
App Downloads
30.04b
Game Downloads
128.36b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.

Among all apps utilizing ad mediation SDKs, 4.73% have integrated Chartboost. This accounts for 15.74% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
27.20k
Google Play
App Share
4.73%
Google Play
Apps
7.14k
Games
20.06k
Total Downloads
129.86b
Google Play
Download Share
15.74%
Google Play
App Downloads
19.62b
Game Downloads
110.25b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

15th

Among all apps utilizing ad mediation SDKs, 4.22% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 9.91% of app downloads within the ad mediation SDK category.

Total Apps
24.29k
Google Play
App Share
4.22%
Google Play
Apps
17.22k
Games
7.08k
Total Downloads
81.72b
Google Play
Download Share
9.91%
Google Play
App Downloads
49.31b
Game Downloads
32.41b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

16th

Among all apps utilizing ad mediation SDKs, 4.01% have integrated IronSource Mediation Adapter for Facebook. This accounts for 9.94% of app downloads within the ad mediation SDK category.

Total Apps
23.09k
Google Play
App Share
4.01%
Google Play
Apps
14.54k
Games
8.55k
Total Downloads
82.00b
Google Play
Download Share
9.94%
Google Play
App Downloads
9.47b
Game Downloads
72.53b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Facebook.

17th

Among all apps utilizing ad mediation SDKs, 3.69% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 11.71% of app downloads within the ad mediation SDK category.

Total Apps
21.24k
Google Play
App Share
3.69%
Google Play
Apps
9.30k
Games
11.93k
Total Downloads
96.61b
Google Play
Download Share
11.71%
Google Play
App Downloads
29.14b
Game Downloads
67.47b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

Among all apps utilizing ad mediation SDKs, 3.67% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 15.35% of app downloads within the ad mediation SDK category.

Total Apps
21.14k
Google Play
App Share
3.67%
Google Play
Apps
4.47k
Games
16.66k
Total Downloads
126.59b
Google Play
Download Share
15.35%
Google Play
App Downloads
22.61b
Game Downloads
103.98b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.

Among all apps utilizing ad mediation SDKs, 3.65% have integrated Monetization.com. This accounts for 10.10% of app downloads within the ad mediation SDK category.

Total Apps
21.03k
Google Play
App Share
3.65%
Google Play
Apps
8.00k
Games
13.03k
Total Downloads
83.32b
Google Play
Download Share
10.10%
Google Play
App Downloads
26.14b
Game Downloads
57.18b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

20th

Among all apps utilizing ad mediation SDKs, 3.26% have integrated IronSource Mediation Adapter for AdMob. This accounts for 11.96% of app downloads within the ad mediation SDK category.

Total Apps
18.77k
Google Play
App Share
3.26%
Google Play
Apps
6.78k
Games
11.99k
Total Downloads
98.68b
Google Play
Download Share
11.96%
Google Play
App Downloads
9.05b
Game Downloads
89.63b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for AdMob.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.