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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 19 Sep 2025 CET
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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 95.83% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.16% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
537.45k
Google Play
App Share
95.83%
Google Play
Apps
388.15k
Games
149.30k
Total Downloads
833.96b
Google Play
Download Share
97.16%
Google Play
App Downloads
433.13b
Game Downloads
400.84b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.73% have integrated AppLovin Mediation Adapters. This accounts for 46.35% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
110.63k
Google Play
App Share
19.73%
Google Play
Apps
53.09k
Games
57.54k
Total Downloads
397.87b
Google Play
Download Share
46.35%
Google Play
App Downloads
123.69b
Game Downloads
274.17b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 14.07% have integrated ironSource Mediation Adapters. This accounts for 38.49% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
78.92k
Google Play
App Share
14.07%
Google Play
Apps
29.11k
Games
49.81k
Total Downloads
330.40b
Google Play
Download Share
38.49%
Google Play
App Downloads
60.73b
Game Downloads
269.68b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.23% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 24.26% of app downloads within the ad mediation SDK category.

Total Apps
68.61k
Google Play
App Share
12.23%
Google Play
Apps
53.54k
Games
15.07k
Total Downloads
208.27b
Google Play
Download Share
24.26%
Google Play
App Downloads
127.27b
Game Downloads
81.00b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 8.80% have integrated InMobi Mobile Ads. This accounts for 29.08% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
49.38k
Google Play
App Share
8.80%
Google Play
Apps
19.08k
Games
30.30k
Total Downloads
249.63b
Google Play
Download Share
29.08%
Google Play
App Downloads
72.07b
Game Downloads
177.57b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 7.56% have integrated DT Exchange by Digital Turbine. This accounts for 27.71% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
42.41k
Google Play
App Share
7.56%
Google Play
Apps
12.73k
Games
29.68k
Total Downloads
237.88b
Google Play
Download Share
27.71%
Google Play
App Downloads
44.20b
Game Downloads
193.68b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 7.43% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 23.51% of app downloads within the ad mediation SDK category.

Total Apps
41.66k
Google Play
App Share
7.43%
Google Play
Apps
13.86k
Games
27.81k
Total Downloads
201.79b
Google Play
Download Share
23.51%
Google Play
App Downloads
50.19b
Game Downloads
151.60b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.

Among all apps utilizing ad mediation SDKs, 7.38% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 21.97% of app downloads within the ad mediation SDK category.

Total Apps
41.39k
Google Play
App Share
7.38%
Google Play
Apps
15.71k
Games
25.67k
Total Downloads
188.61b
Google Play
Download Share
21.97%
Google Play
App Downloads
43.08b
Game Downloads
145.53b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 6.55% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 20.70% of app downloads within the ad mediation SDK category.

Total Apps
36.76k
Google Play
App Share
6.55%
Google Play
Apps
8.21k
Games
28.55k
Total Downloads
177.66b
Google Play
Download Share
20.70%
Google Play
App Downloads
28.52b
Game Downloads
149.14b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.

10th

Among all apps utilizing ad mediation SDKs, 6.30% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 14.47% of app downloads within the ad mediation SDK category.

Total Apps
35.34k
Google Play
App Share
6.30%
Google Play
Apps
22.78k
Games
12.56k
Total Downloads
124.22b
Google Play
Download Share
14.47%
Google Play
App Downloads
61.45b
Game Downloads
62.77b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

Among all apps utilizing ad mediation SDKs, 5.79% have integrated Chartboost. This accounts for 15.78% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
32.47k
Google Play
App Share
5.79%
Google Play
Apps
11.36k
Games
21.12k
Total Downloads
135.43b
Google Play
Download Share
15.78%
Google Play
App Downloads
20.40b
Game Downloads
115.03b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

12th

Among all apps utilizing ad mediation SDKs, 5.78% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 19.81% of app downloads within the ad mediation SDK category.

Total Apps
32.43k
Google Play
App Share
5.78%
Google Play
Apps
6.21k
Games
26.22k
Total Downloads
169.99b
Google Play
Download Share
19.81%
Google Play
App Downloads
27.82b
Game Downloads
142.17b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.

13th

Among all apps utilizing ad mediation SDKs, 5.53% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 18.37% of app downloads within the ad mediation SDK category.

Total Apps
31.04k
Google Play
App Share
5.53%
Google Play
Apps
7.68k
Games
23.35k
Total Downloads
157.67b
Google Play
Download Share
18.37%
Google Play
App Downloads
19.93b
Game Downloads
137.74b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.

14th

Among all apps utilizing ad mediation SDKs, 5.37% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 20.19% of app downloads within the ad mediation SDK category.

Total Apps
30.12k
Google Play
App Share
5.37%
Google Play
Apps
6.00k
Games
24.12k
Total Downloads
173.30b
Google Play
Download Share
20.19%
Google Play
App Downloads
33.57b
Game Downloads
139.73b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.

15th

Among all apps utilizing ad mediation SDKs, 4.42% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 11.72% of app downloads within the ad mediation SDK category.

Total Apps
24.80k
Google Play
App Share
4.42%
Google Play
Apps
17.32k
Games
7.47k
Total Downloads
100.60b
Google Play
Download Share
11.72%
Google Play
App Downloads
61.98b
Game Downloads
38.62b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

Among all apps utilizing ad mediation SDKs, 4.27% have integrated Monetization.com. This accounts for 11.19% of app downloads within the ad mediation SDK category.

Total Apps
23.96k
Google Play
App Share
4.27%
Google Play
Apps
9.54k
Games
14.42k
Total Downloads
96.02b
Google Play
Download Share
11.19%
Google Play
App Downloads
28.79b
Game Downloads
67.23b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

Among all apps utilizing ad mediation SDKs, 4.19% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 16.09% of app downloads within the ad mediation SDK category.

Total Apps
23.51k
Google Play
App Share
4.19%
Google Play
Apps
5.23k
Games
18.28k
Total Downloads
138.09b
Google Play
Download Share
16.09%
Google Play
App Downloads
23.76b
Game Downloads
114.34b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.

18th

Among all apps utilizing ad mediation SDKs, 4.11% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 12.80% of app downloads within the ad mediation SDK category.

Total Apps
23.04k
Google Play
App Share
4.11%
Google Play
Apps
9.63k
Games
13.41k
Total Downloads
109.87b
Google Play
Download Share
12.80%
Google Play
App Downloads
34.58b
Game Downloads
75.29b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

19th

Among all apps utilizing ad mediation SDKs, 3.56% have integrated IronSource Mediation Adapter for Facebook. This accounts for 9.69% of app downloads within the ad mediation SDK category.

Total Apps
19.99k
Google Play
App Share
3.56%
Google Play
Apps
11.44k
Games
8.54k
Total Downloads
83.14b
Google Play
Download Share
9.69%
Google Play
App Downloads
10.02b
Game Downloads
73.12b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Facebook.

20th

Among all apps utilizing ad mediation SDKs, 3.53% have integrated IronSource Mediation Adapter for Unity Ads. This accounts for 12.49% of app downloads within the ad mediation SDK category.

Total Apps
19.78k
Google Play
App Share
3.53%
Google Play
Apps
5.25k
Games
14.53k
Total Downloads
107.20b
Google Play
Download Share
12.49%
Google Play
App Downloads
11.01b
Game Downloads
96.19b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Unity Ads.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.