Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.
Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.
This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.
The 20 most widely-integrated ad mediation SDKs:
- Google Ads AdMob Mediation Adapters
- AppLovin Mediation Adapters
- ironSource Mediation Adapters
- Google Ads AdMob Mediation Adapter for Facebook
- InMobi Mobile Ads
- AppLovin Mediation Adapter for Facebook
- AppLovin Mediation Adapter for AdMob
- Google Ads AdMob Mediation Adapter for AppLovin
- DT Exchange by Digital Turbine
- AppLovin Mediation Adapter for Unity Ads
- AppLovin Mediation Adapter for Mintegral
- AppLovin Mediation Adapter for IronSource
- AppLovin Mediation Adapter for Liftoff Vungle
- Chartboost
- Google Ads AdMob Mediation Adapter for Pangle
- IronSource Mediation Adapter for Facebook
- Google Ads AdMob Mediation Adapter for Unity Ads
- AppLovin Mediation Adapter for inMobi
- Monetization.com
- IronSource Mediation Adapter for AdMob
Google Ads AdMob Mediation Adapters
Check “Google Ads AdMob Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, 96.15% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.25% of app downloads within the ad mediation SDK category.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.
AppLovin Mediation Adapters
Check “AppLovin Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, 19.96% have integrated AppLovin Mediation Adapters. This accounts for 45.39% of app downloads within the ad mediation SDK category.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.
ironSource Mediation Adapters
Check “ironSource Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, 13.56% have integrated ironSource Mediation Adapters. This accounts for 38.32% of app downloads within the ad mediation SDK category.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.
Google Ads AdMob Mediation Adapter for Facebook
Check “Google Ads AdMob Mediation Adapter for Facebook” SDK InsightsAmong all apps utilizing ad mediation SDKs, 12.40% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 22.71% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.
InMobi Mobile Ads
Check “InMobi Mobile Ads” SDK InsightsAmong all apps utilizing ad mediation SDKs, 8.06% have integrated InMobi Mobile Ads. This accounts for 27.96% of app downloads within the ad mediation SDK category.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.
AppLovin Mediation Adapter for Facebook
Check “AppLovin Mediation Adapter for Facebook” SDK InsightsAmong all apps utilizing ad mediation SDKs, 7.22% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 20.79% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.
AppLovin Mediation Adapter for AdMob
Check “AppLovin Mediation Adapter for AdMob” SDK InsightsAmong all apps utilizing ad mediation SDKs, 7.22% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 22.31% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.
Google Ads AdMob Mediation Adapter for AppLovin
Check “Google Ads AdMob Mediation Adapter for AppLovin” SDK InsightsAmong all apps utilizing ad mediation SDKs, 6.77% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 13.02% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.
DT Exchange by Digital Turbine
Check “DT Exchange by Digital Turbine” SDK InsightsAmong all apps utilizing ad mediation SDKs, 6.62% have integrated DT Exchange by Digital Turbine. This accounts for 26.71% of app downloads within the ad mediation SDK category.
DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.
Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.
AppLovin Mediation Adapter for Unity Ads
Check “AppLovin Mediation Adapter for Unity Ads” SDK InsightsAmong all apps utilizing ad mediation SDKs, 6.04% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 19.64% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.
AppLovin Mediation Adapter for Mintegral
Check “AppLovin Mediation Adapter for Mintegral” SDK InsightsAmong all apps utilizing ad mediation SDKs, 5.37% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 18.81% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.
AppLovin Mediation Adapter for IronSource
Check “AppLovin Mediation Adapter for IronSource” SDK InsightsAmong all apps utilizing ad mediation SDKs, 5.24% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 17.46% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.
AppLovin Mediation Adapter for Liftoff Vungle
Check “AppLovin Mediation Adapter for Liftoff Vungle” SDK InsightsAmong all apps utilizing ad mediation SDKs, 4.97% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 19.05% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.
Chartboost
Check “Chartboost” SDK InsightsAmong all apps utilizing ad mediation SDKs, 4.85% have integrated Chartboost. This accounts for 15.85% of app downloads within the ad mediation SDK category.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
Use the 42matters SDK Explorer to find all apps that use Chartboost.
Google Ads AdMob Mediation Adapter for Pangle
Check “Google Ads AdMob Mediation Adapter for Pangle” SDK InsightsAmong all apps utilizing ad mediation SDKs, 4.31% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 10.18% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.
IronSource Mediation Adapter for Facebook
Check “IronSource Mediation Adapter for Facebook” SDK InsightsAmong all apps utilizing ad mediation SDKs, 4.01% have integrated IronSource Mediation Adapter for Facebook. This accounts for 9.95% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Facebook.
Google Ads AdMob Mediation Adapter for Unity Ads
Check “Google Ads AdMob Mediation Adapter for Unity Ads” SDK InsightsAmong all apps utilizing ad mediation SDKs, 3.79% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 11.90% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.
AppLovin Mediation Adapter for inMobi
Check “AppLovin Mediation Adapter for inMobi” SDK InsightsAmong all apps utilizing ad mediation SDKs, 3.79% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 15.17% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.
Monetization.com
Check “Monetization.com” SDK InsightsAmong all apps utilizing ad mediation SDKs, 3.79% have integrated Monetization.com. This accounts for 10.30% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use Monetization.com.
IronSource Mediation Adapter for AdMob
Check “IronSource Mediation Adapter for AdMob” SDK InsightsAmong all apps utilizing ad mediation SDKs, 3.31% have integrated IronSource Mediation Adapter for AdMob. This accounts for 11.90% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for AdMob.
Browse iOS and Android SDKs With the SDK Explorer
SDK IntelligenceSee how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.
New Installations and Removals HistoryAnalyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.
Market Share per Google Play and Apple App Store CategorySee which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.
