Top 19 Ad Mediation SDKs Used in Android Apps on Google Play
We at 42matters have identified the 19 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.
Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.
This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.
The 19 most widely-integrated ad mediation SDKs:
- Google Ads AdMob Mediation Adapters
- AppLovin Mediation Adapters
- ironSource Mediation Adapters
- InMobi Mobile Ads
- DT Exchange by Digital Turbine
- Chartboost
- Monetization.com
- Appodeal
- Criteo Publisher
- TopOn Mediation
- MoPub Mediation Adapters
- Admost AMR
- Enhance SDK
- GreedyGame
- Display.io
- X3M
- AdWhirl
- AppMonet SDK
- Appmediation
Google Ads AdMob Mediation Adapters
Check “Google Ads AdMob Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, 96.72% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.39% of app downloads within the ad mediation SDK category.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.
AppLovin Mediation Adapters
Check “AppLovin Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, 18.32% have integrated AppLovin Mediation Adapters. This accounts for 43.58% of app downloads within the ad mediation SDK category.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.
ironSource Mediation Adapters
Check “ironSource Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, 11.55% have integrated ironSource Mediation Adapters. This accounts for 36.41% of app downloads within the ad mediation SDK category.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.
InMobi Mobile Ads
Check “InMobi Mobile Ads” SDK InsightsAmong all apps utilizing ad mediation SDKs, 5.63% have integrated InMobi Mobile Ads. This accounts for 25.57% of app downloads within the ad mediation SDK category.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.
DT Exchange by Digital Turbine
Check “DT Exchange by Digital Turbine” SDK InsightsAmong all apps utilizing ad mediation SDKs, 4.52% have integrated DT Exchange by Digital Turbine. This accounts for 25.93% of app downloads within the ad mediation SDK category.
DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.
Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.
Chartboost
Check “Chartboost” SDK InsightsAmong all apps utilizing ad mediation SDKs, 3.09% have integrated Chartboost. This accounts for 15.91% of app downloads within the ad mediation SDK category.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
Use the 42matters SDK Explorer to find all apps that use Chartboost.
Monetization.com
Check “Monetization.com” SDK InsightsAmong all apps utilizing ad mediation SDKs, 2.40% have integrated Monetization.com. This accounts for 7.40% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use Monetization.com.
Appodeal
Check “Appodeal” SDK InsightsAmong all apps utilizing ad mediation SDKs, 2.11% have integrated Appodeal. This accounts for 11.72% of app downloads within the ad mediation SDK category.
Appodeal is a leading publisher-centric app monetization platform SDK.
Use the 42matters SDK Explorer to find all apps that use Appodeal.
Criteo Publisher
Check “Criteo Publisher” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated Criteo Publisher. This accounts for 1.41% of app downloads within the ad mediation SDK category.
Criteo Publisher SDK is meant for app publishers that want to integrate the Criteo Direct Bidder product into their app.
Use the 42matters SDK Explorer to find all apps that use Criteo Publisher.
TopOn Mediation
Check “TopOn Mediation” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated TopOn Mediation. This accounts for 1.42% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use TopOn Mediation.
MoPub Mediation Adapters
Check “MoPub Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated MoPub Mediation Adapters. This accounts for <1% of app downloads within the ad mediation SDK category.
The MoPub Mediation SDK allows publishers to make ad requests to multiple ad networks to maximize revenue and increase fill rate.
Use the 42matters SDK Explorer to find all apps that use MoPub Mediation Adapters.
Admost AMR
Check “Admost AMR” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated Admost AMR. This accounts for <1% of app downloads within the ad mediation SDK category.
Admost is a full-cycle mobile monetization SDK. It has 3 primary functions: mobile mediation, revenue analytics, and cross promotion.
Use the 42matters SDK Explorer to find all apps that use Admost AMR.
Enhance SDK
Check “Enhance SDK” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated Enhance SDK. This accounts for <1% of app downloads within the ad mediation SDK category.
Enhance SDK modifies your app to automatically implement third party services.
Use the 42matters SDK Explorer to find all apps that use Enhance SDK.
GreedyGame
Check “GreedyGame” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated GreedyGame. This accounts for <1% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use GreedyGame.
Display.io
Check “Display.io” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated Display.io. This accounts for <1% of app downloads within the ad mediation SDK category.
display.io is a high impact SDK for apps that delivers stunning ad experience and stellar campaign performance metrics.
Use the 42matters SDK Explorer to find all apps that use Display.io.
Among all apps utilizing ad mediation SDKs, <1% have integrated X3M. This accounts for <1% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use X3M.
AdWhirl
Check “AdWhirl” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated AdWhirl. This accounts for <1% of app downloads within the ad mediation SDK category.
AdWhirl is an advertising mediation platform SDK for Android and iOS applications. It allows developers to switch between ad networks on the fly.
Use the 42matters SDK Explorer to find all apps that use AdWhirl.
AppMonet SDK
Check “AppMonet SDK” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated AppMonet SDK. This accounts for <1% of app downloads within the ad mediation SDK category.
By working with some of the biggest names in the mobile world, the AppMonet SDK mediates all your mobile ad network partners. It unifies pricing, floor types, targeting, and throttling of all your bidders in one place, increasing conversions and earning for every ad in your app.
Use the 42matters SDK Explorer to find all apps that use AppMonet SDK.
Appmediation
Check “Appmediation” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated Appmediation. This accounts for <1% of app downloads within the ad mediation SDK category.
Appmediation offers an easy to integrate SDK, which gives you full control of the best monetization possibilities with as little effort as possible. There are no separate updates. With just the Appmediation SDK you can immediately start bringing in revenue.
Use the 42matters SDK Explorer to find all apps that use Appmediation.
Browse iOS and Android SDKs With the SDK Explorer
SDK IntelligenceSee how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.
New Installations and Removals HistoryAnalyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.
Market Share per Google Play and Apple App Store CategorySee which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.
