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Top 19 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 20 Nov 2024 CET
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Top 19 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 19 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 96.69% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.38% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
616.44k
Google Play
App Share
96.69%
Google Play
Apps
463.40k
Games
153.04k
Total Downloads
763.60b
Google Play
Download Share
97.38%
Google Play
App Downloads
398.93b
Game Downloads
364.66b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 18.41% have integrated AppLovin Mediation Adapters. This accounts for 43.79% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
117.35k
Google Play
App Share
18.41%
Google Play
Apps
65.85k
Games
51.50k
Total Downloads
343.36b
Google Play
Download Share
43.79%
Google Play
App Downloads
104.17b
Game Downloads
239.19b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 11.61% have integrated ironSource Mediation Adapters. This accounts for 36.66% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
74.05k
Google Play
App Share
11.61%
Google Play
Apps
32.05k
Games
42.00k
Total Downloads
287.43b
Google Play
Download Share
36.66%
Google Play
App Downloads
49.52b
Game Downloads
237.92b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 5.74% have integrated InMobi Mobile Ads. This accounts for 25.69% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
36.60k
Google Play
App Share
5.74%
Google Play
Apps
14.45k
Games
22.15k
Total Downloads
201.42b
Google Play
Download Share
25.69%
Google Play
App Downloads
53.44b
Game Downloads
147.98b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 4.59% have integrated DT Exchange by Digital Turbine. This accounts for 25.99% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
29.28k
Google Play
App Share
4.59%
Google Play
Apps
5.83k
Games
23.45k
Total Downloads
203.79b
Google Play
Download Share
25.99%
Google Play
App Downloads
33.13b
Game Downloads
170.66b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 3.12% have integrated Chartboost. This accounts for 15.94% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
19.92k
Google Play
App Share
3.12%
Google Play
Apps
3.60k
Games
16.32k
Total Downloads
124.99b
Google Play
Download Share
15.94%
Google Play
App Downloads
16.46b
Game Downloads
108.53b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad mediation SDKs, 2.46% have integrated Monetization.com. This accounts for 7.60% of app downloads within the ad mediation SDK category.

Total Apps
15.69k
Google Play
App Share
2.46%
Google Play
Apps
6.16k
Games
9.52k
Total Downloads
59.58b
Google Play
Download Share
7.60%
Google Play
App Downloads
16.68b
Game Downloads
42.90b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

Among all apps utilizing ad mediation SDKs, 2.14% have integrated Appodeal. This accounts for 11.86% of app downloads within the ad mediation SDK category.

Appodeal is a leading publisher-centric app monetization platform SDK.

Total Apps
13.65k
Google Play
App Share
2.14%
Google Play
Apps
4.56k
Games
9.09k
Total Downloads
93.02b
Google Play
Download Share
11.86%
Google Play
App Downloads
10.16b
Game Downloads
82.86b

Use the 42matters SDK Explorer to find all apps that use Appodeal.

Among all apps utilizing ad mediation SDKs, <1% have integrated Criteo Publisher. This accounts for 1.40% of app downloads within the ad mediation SDK category.

Criteo Publisher SDK is meant for app publishers that want to integrate the Criteo Direct Bidder product into their app.

Total Apps
4.85k
Google Play
App Share
<1%
Google Play
Apps
3.50k
Games
1.35k
Total Downloads
11.01b
Google Play
Download Share
1.40%
Google Play
App Downloads
9.14b
Game Downloads
1.86b

Use the 42matters SDK Explorer to find all apps that use Criteo Publisher.

Among all apps utilizing ad mediation SDKs, <1% have integrated TopOn Mediation. This accounts for 1.42% of app downloads within the ad mediation SDK category.

Total Apps
2.69k
Google Play
App Share
<1%
Google Play
Apps
1.22k
Games
1.47k
Total Downloads
11.11b
Google Play
Download Share
1.42%
Google Play
App Downloads
9.40b
Game Downloads
1.71b

Use the 42matters SDK Explorer to find all apps that use TopOn Mediation.

Among all apps utilizing ad mediation SDKs, <1% have integrated MoPub Mediation Adapters. This accounts for <1% of app downloads within the ad mediation SDK category.

The MoPub Mediation SDK allows publishers to make ad requests to multiple ad networks to maximize revenue and increase fill rate.

Total Apps
670
Google Play
App Share
<1%
Google Play
Apps
634
Games
36
Total Downloads
4.15b
Google Play
Download Share
<1%
Google Play
App Downloads
2.53b
Game Downloads
1.62b

Use the 42matters SDK Explorer to find all apps that use MoPub Mediation Adapters.

Among all apps utilizing ad mediation SDKs, <1% have integrated Admost AMR. This accounts for <1% of app downloads within the ad mediation SDK category.

Admost is a full-cycle mobile monetization SDK. It has 3 primary functions: mobile mediation, revenue analytics, and cross promotion.

Total Apps
470
Google Play
App Share
<1%
Google Play
Apps
266
Games
204
Total Downloads
3.46b
Google Play
Download Share
<1%
Google Play
App Downloads
2.39b
Game Downloads
1.06b

Use the 42matters SDK Explorer to find all apps that use Admost AMR.

Among all apps utilizing ad mediation SDKs, <1% have integrated Enhance SDK. This accounts for <1% of app downloads within the ad mediation SDK category.

Enhance SDK modifies your app to automatically implement third party services.

Total Apps
184
Google Play
App Share
<1%
Google Play
Apps
161
Games
23
Total Downloads
134.80m
Google Play
Download Share
<1%
Google Play
App Downloads
43.20m
Game Downloads
91.60m

Use the 42matters SDK Explorer to find all apps that use Enhance SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated GreedyGame. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
111
Google Play
App Share
<1%
Google Play
Apps
93
Games
18
Total Downloads
863.96m
Google Play
Download Share
<1%
Google Play
App Downloads
245.80m
Game Downloads
618.17m

Use the 42matters SDK Explorer to find all apps that use GreedyGame.

Among all apps utilizing ad mediation SDKs, <1% have integrated Display.io. This accounts for <1% of app downloads within the ad mediation SDK category.

display.io is a high impact SDK for apps that delivers stunning ad experience and stellar campaign performance metrics.

Total Apps
73
Google Play
App Share
<1%
Google Play
Apps
44
Games
29
Total Downloads
1.05b
Google Play
Download Share
<1%
Google Play
App Downloads
463.95m
Game Downloads
590.89m

Use the 42matters SDK Explorer to find all apps that use Display.io.

Among all apps utilizing ad mediation SDKs, <1% have integrated X3M. This accounts for <1% of app downloads within the ad mediation SDK category.

Total Apps
54
Google Play
App Share
<1%
Google Play
Apps
2
Games
52
Total Downloads
832.91m
Google Play
Download Share
<1%
Google Play
App Downloads
264.53k
Game Downloads
832.64m

Use the 42matters SDK Explorer to find all apps that use X3M.

Among all apps utilizing ad mediation SDKs, <1% have integrated AdWhirl. This accounts for <1% of app downloads within the ad mediation SDK category.

AdWhirl is an advertising mediation platform SDK for Android and iOS applications. It allows developers to switch between ad networks on the fly.

Total Apps
37
Google Play
App Share
<1%
Google Play
Apps
9
Games
28
Total Downloads
143.04m
Google Play
Download Share
<1%
Google Play
App Downloads
75.64m
Game Downloads
67.40m

Use the 42matters SDK Explorer to find all apps that use AdWhirl.

Among all apps utilizing ad mediation SDKs, <1% have integrated AppMonet SDK. This accounts for <1% of app downloads within the ad mediation SDK category.

By working with some of the biggest names in the mobile world, the AppMonet SDK mediates all your mobile ad network partners. It unifies pricing, floor types, targeting, and throttling of all your bidders in one place, increasing conversions and earning for every ad in your app.

Total Apps
13
Google Play
App Share
<1%
Google Play
Apps
11
Games
2
Total Downloads
2.42b
Google Play
Download Share
<1%
Google Play
App Downloads
2.23b
Game Downloads
189.31m

Use the 42matters SDK Explorer to find all apps that use AppMonet SDK.

Among all apps utilizing ad mediation SDKs, <1% have integrated Appmediation. This accounts for <1% of app downloads within the ad mediation SDK category.

Appmediation offers an easy to integrate SDK, which gives you full control of the best monetization possibilities with as little effort as possible. There are no separate updates. With just the Appmediation SDK you can immediately start bringing in revenue.

Total Apps
1
Google Play
App Share
<1%
Google Play
Apps
0
Games
1
Total Downloads
14.19m
Google Play
Download Share
<1%
Google Play
App Downloads
3.10m
Game Downloads
11.09m

Use the 42matters SDK Explorer to find all apps that use Appmediation.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.