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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play
Last update: 21 Nov 2025 CET
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Top 20 Ad Mediation SDKs Used in Android Apps on Google Play

We at 42matters have identified the 20 most popular Ad Mediation SDKs leveraged by Android apps available on the Android app market.

Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.

This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.

Among all apps utilizing ad mediation SDKs, 95.86% have integrated Google Ads AdMob Mediation Adapters. This accounts for 97.20% of app downloads within the ad mediation SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
541.79k
Google Play
App Share
95.86%
Google Play
Apps
391.59k
Games
150.19k
Total Downloads
846.73b
Google Play
Download Share
97.20%
Google Play
App Downloads
439.29b
Game Downloads
407.44b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 19.74% have integrated AppLovin Mediation Adapters. This accounts for 47.50% of app downloads within the ad mediation SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
111.54k
Google Play
App Share
19.74%
Google Play
Apps
53.45k
Games
58.09k
Total Downloads
413.78b
Google Play
Download Share
47.50%
Google Play
App Downloads
133.77b
Game Downloads
280.01b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad mediation SDKs, 14.34% have integrated ironSource Mediation Adapters. This accounts for 38.85% of app downloads within the ad mediation SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
81.05k
Google Play
App Share
14.34%
Google Play
Apps
30.67k
Games
50.38k
Total Downloads
338.41b
Google Play
Download Share
38.85%
Google Play
App Downloads
62.86b
Game Downloads
275.55b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

4th

Among all apps utilizing ad mediation SDKs, 12.35% have integrated Google Ads AdMob Mediation Adapter for Facebook. This accounts for 25.10% of app downloads within the ad mediation SDK category.

Total Apps
69.79k
Google Play
App Share
12.35%
Google Play
Apps
54.29k
Games
15.50k
Total Downloads
218.69b
Google Play
Download Share
25.10%
Google Play
App Downloads
129.80b
Game Downloads
88.89b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 9.34% have integrated InMobi Mobile Ads. This accounts for 30.34% of app downloads within the ad mediation SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
52.79k
Google Play
App Share
9.34%
Google Play
Apps
21.28k
Games
31.51k
Total Downloads
264.30b
Google Play
Download Share
30.34%
Google Play
App Downloads
77.47b
Game Downloads
186.83b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad mediation SDKs, 7.89% have integrated DT Exchange by Digital Turbine. This accounts for 28.21% of app downloads within the ad mediation SDK category.

DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.

Total Apps
44.58k
Google Play
App Share
7.89%
Google Play
Apps
14.47k
Games
30.11k
Total Downloads
245.75b
Google Play
Download Share
28.21%
Google Play
App Downloads
46.40b
Game Downloads
199.35b

Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.

Among all apps utilizing ad mediation SDKs, 7.61% have integrated AppLovin Mediation Adapter for AdMob. This accounts for 23.90% of app downloads within the ad mediation SDK category.

Total Apps
43.03k
Google Play
App Share
7.61%
Google Play
Apps
14.41k
Games
28.62k
Total Downloads
208.22b
Google Play
Download Share
23.90%
Google Play
App Downloads
50.34b
Game Downloads
157.87b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for AdMob.

Among all apps utilizing ad mediation SDKs, 7.55% have integrated AppLovin Mediation Adapter for Facebook. This accounts for 22.40% of app downloads within the ad mediation SDK category.

Total Apps
42.69k
Google Play
App Share
7.55%
Google Play
Apps
16.49k
Games
26.20k
Total Downloads
195.12b
Google Play
Download Share
22.40%
Google Play
App Downloads
43.14b
Game Downloads
151.98b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Facebook.

Among all apps utilizing ad mediation SDKs, 6.79% have integrated AppLovin Mediation Adapter for Unity Ads. This accounts for 21.07% of app downloads within the ad mediation SDK category.

Total Apps
38.39k
Google Play
App Share
6.79%
Google Play
Apps
9.11k
Games
29.28k
Total Downloads
183.54b
Google Play
Download Share
21.07%
Google Play
App Downloads
27.69b
Game Downloads
155.85b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Unity Ads.

10th

Among all apps utilizing ad mediation SDKs, 6.37% have integrated Google Ads AdMob Mediation Adapter for AppLovin. This accounts for 15.92% of app downloads within the ad mediation SDK category.

Total Apps
35.99k
Google Play
App Share
6.37%
Google Play
Apps
23.03k
Games
12.96k
Total Downloads
138.69b
Google Play
Download Share
15.92%
Google Play
App Downloads
63.81b
Game Downloads
74.88b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for AppLovin.

Among all apps utilizing ad mediation SDKs, 6.15% have integrated Chartboost. This accounts for 15.94% of app downloads within the ad mediation SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
34.76k
Google Play
App Share
6.15%
Google Play
Apps
13.58k
Games
21.18k
Total Downloads
138.89b
Google Play
Download Share
15.94%
Google Play
App Downloads
21.83b
Game Downloads
117.06b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

12th

Among all apps utilizing ad mediation SDKs, 6.01% have integrated AppLovin Mediation Adapter for Mintegral. This accounts for 20.33% of app downloads within the ad mediation SDK category.

Total Apps
33.97k
Google Play
App Share
6.01%
Google Play
Apps
7.08k
Games
26.90k
Total Downloads
177.13b
Google Play
Download Share
20.33%
Google Play
App Downloads
29.13b
Game Downloads
148.00b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Mintegral.

13th

Among all apps utilizing ad mediation SDKs, 5.80% have integrated AppLovin Mediation Adapter for IronSource. This accounts for 18.89% of app downloads within the ad mediation SDK category.

Total Apps
32.80k
Google Play
App Share
5.80%
Google Play
Apps
8.96k
Games
23.84k
Total Downloads
164.52b
Google Play
Download Share
18.89%
Google Play
App Downloads
20.73b
Game Downloads
143.80b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for IronSource.

14th

Among all apps utilizing ad mediation SDKs, 5.68% have integrated AppLovin Mediation Adapter for Liftoff Vungle. This accounts for 20.49% of app downloads within the ad mediation SDK category.

Total Apps
32.10k
Google Play
App Share
5.68%
Google Play
Apps
7.30k
Games
24.80k
Total Downloads
178.45b
Google Play
Download Share
20.49%
Google Play
App Downloads
33.22b
Game Downloads
145.23b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for Liftoff Vungle.

15th

Among all apps utilizing ad mediation SDKs, 4.86% have integrated Google Ads AdMob Mediation Adapter for Unity Ads. This accounts for 14.16% of app downloads within the ad mediation SDK category.

Total Apps
27.46k
Google Play
App Share
4.86%
Google Play
Apps
13.16k
Games
14.30k
Total Downloads
123.37b
Google Play
Download Share
14.16%
Google Play
App Downloads
35.90b
Game Downloads
87.47b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Unity Ads.

Among all apps utilizing ad mediation SDKs, 4.66% have integrated Monetization.com. This accounts for 12.02% of app downloads within the ad mediation SDK category.

Total Apps
26.34k
Google Play
App Share
4.66%
Google Play
Apps
10.84k
Games
15.50k
Total Downloads
104.70b
Google Play
Download Share
12.02%
Google Play
App Downloads
30.36b
Game Downloads
74.34b

Use the 42matters SDK Explorer to find all apps that use Monetization.com.

17th

Among all apps utilizing ad mediation SDKs, 4.58% have integrated Google Ads AdMob Mediation Adapter for Pangle. This accounts for 12.95% of app downloads within the ad mediation SDK category.

Total Apps
25.89k
Google Play
App Share
4.58%
Google Play
Apps
18.12k
Games
7.77k
Total Downloads
112.77b
Google Play
Download Share
12.95%
Google Play
App Downloads
64.74b
Game Downloads
48.03b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Pangle.

Among all apps utilizing ad mediation SDKs, 4.50% have integrated AppLovin Mediation Adapter for inMobi. This accounts for 16.72% of app downloads within the ad mediation SDK category.

Total Apps
25.41k
Google Play
App Share
4.50%
Google Play
Apps
6.36k
Games
19.05k
Total Downloads
145.61b
Google Play
Download Share
16.72%
Google Play
App Downloads
25.60b
Game Downloads
120.01b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapter for inMobi.

19th

Google Ads AdMob Mediation Adapter for Liftoff Vungle

Check “Google Ads AdMob Mediation Adapter for Liftoff Vungle” SDK Insights

Among all apps utilizing ad mediation SDKs, 4.15% have integrated Google Ads AdMob Mediation Adapter for Liftoff Vungle. This accounts for 14.75% of app downloads within the ad mediation SDK category.

Total Apps
23.45k
Google Play
App Share
4.15%
Google Play
Apps
13.74k
Games
9.71k
Total Downloads
128.45b
Google Play
Download Share
14.75%
Google Play
App Downloads
56.72b
Game Downloads
71.73b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapter for Liftoff Vungle.

20th

Among all apps utilizing ad mediation SDKs, 3.82% have integrated IronSource Mediation Adapter for Unity Ads. This accounts for 12.39% of app downloads within the ad mediation SDK category.

Total Apps
21.57k
Google Play
App Share
3.82%
Google Play
Apps
6.25k
Games
15.32k
Total Downloads
107.89b
Google Play
Download Share
12.39%
Google Play
App Downloads
11.86b
Game Downloads
96.03b

Use the 42matters SDK Explorer to find all apps that use IronSource Mediation Adapter for Unity Ads.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.