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Top Marketing Automation SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1) Intercom


Out of all apps that use marketing automation SDKs 37% have Intercom integrated, covering 3% of app downloads in that sdk segment.

Intercom is a Conversational Relationship Platform SDK that helps businesses build customer relationships through personalized, messenger-based experiences.

APP SHARE

37%

TOTAL APPS

51.35k

APPLICATIONS

51.3k

GAMES

51

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

3.12b

APP DOWNLOADS

3.07b

GAME DOWNLOADS

56.11m


Browse all apps that have Intercom integrated with our App Market Explorer.


2) Freshchat Freshdesk Messaging by Freshworks


Out of all apps that use marketing automation SDKs 25% have Freshchat Freshdesk Messaging by Freshworks integrated, covering 4% of app downloads in that sdk segment.



APP SHARE

25%

TOTAL APPS

34.54k

APPLICATIONS

34.41k

GAMES

123

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

3.67b

APP DOWNLOADS

3.56b

GAME DOWNLOADS

115.54m


Browse all apps that have Freshchat Freshdesk Messaging by Freshworks integrated with our App Market Explorer.


3) WebEngage


Out of all apps that use marketing automation SDKs 23% have WebEngage integrated, covering 1% of app downloads in that sdk segment.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

APP SHARE

23%

TOTAL APPS

31.75k

APPLICATIONS

31.73k

GAMES

29

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

1.08b

APP DOWNLOADS

1.06b

GAME DOWNLOADS

19.75m


Browse all apps that have WebEngage integrated with our App Market Explorer.


4) Branch - Tune


Out of all apps that use marketing automation SDKs 21% have Branch - Tune integrated, covering 27% of app downloads in that sdk segment.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

21%

TOTAL APPS

28.64k

APPLICATIONS

28.04k

GAMES

603

DOWNLOAD SHARE

27%

TOTAL DOWNLOADS

25.34b

APP DOWNLOADS

24.03b

GAME DOWNLOADS

1.31b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


5) Braze Appboy


Out of all apps that use marketing automation SDKs 8% have Braze Appboy integrated, covering 19% of app downloads in that sdk segment.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

APP SHARE

8%

TOTAL APPS

11.17k

APPLICATIONS

10.92k

GAMES

250

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

17.76b

APP DOWNLOADS

14.98b

GAME DOWNLOADS

2.78b


Browse all apps that have Braze Appboy integrated with our App Market Explorer.


6) PubNub


Out of all apps that use marketing automation SDKs 7% have PubNub integrated, covering 2% of app downloads in that sdk segment.

PubNub is a global Data Stream Network (DSN) and realtime infrastructure-as-a-service. Scale and manage realtime data streams for mobile and web apps with just a few lines of code.

APP SHARE

7%

TOTAL APPS

10.43k

APPLICATIONS

10.39k

GAMES

39

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

1.91b

APP DOWNLOADS

1.85b

GAME DOWNLOADS

57.25m


Browse all apps that have PubNub integrated with our App Market Explorer.


7) Pendo


Out of all apps that use marketing automation SDKs 4% have Pendo integrated, covering <1% of app downloads in that sdk segment.

Pendo offers software that makes your software better. It helps you deliver better digital experiences for happier and more productive users, accelerate the adoption of software, and create incredible mobile experiences.

APP SHARE

4%

TOTAL APPS

6.12k

APPLICATIONS

6.12k

GAMES

0

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

307.02m

APP DOWNLOADS

307.02m

GAME DOWNLOADS

0


Browse all apps that have Pendo integrated with our App Market Explorer.


8) Pushwoosh


Out of all apps that use marketing automation SDKs 4% have Pushwoosh integrated, covering 1% of app downloads in that sdk segment.

Pushwoosh is a cross-channel platform SDK designed to deliver push notifications, in-app messages, emails, and FB messages for customer engagement at every stage of your sales funnel.

APP SHARE

4%

TOTAL APPS

5.75k

APPLICATIONS

5.31k

GAMES

440

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

1.59b

APP DOWNLOADS

911.85m

GAME DOWNLOADS

677.4m


Browse all apps that have Pushwoosh integrated with our App Market Explorer.


9) LiveChat


Out of all apps that use marketing automation SDKs 3% have LiveChat integrated, covering <1% of app downloads in that sdk segment.

LiveChat offers a chat framework for innovative teams. This includes the building blocks of remarkable customer service experiences.

APP SHARE

3%

TOTAL APPS

4.8k

APPLICATIONS

4.76k

GAMES

44

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

885.7m

APP DOWNLOADS

823.34m

GAME DOWNLOADS

62.36m


Browse all apps that have LiveChat integrated with our App Market Explorer.


10) Sensor Data Analytics


Out of all apps that use marketing automation SDKs 3% have Sensor Data Analytics integrated, covering 3% of app downloads in that sdk segment.

Sensor Data Analytics offers big data analysis and marketing technology services. This includes all-channel data collection, full-domain user IDs, full-scene multi-dimensional data analysis, and accurate full-channel user reach that helps enterprises realize the digitization of full-process marketing.

APP SHARE

3%

TOTAL APPS

4.48k

APPLICATIONS

1.3k

GAMES

3.18k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

2.77b

APP DOWNLOADS

1.62b

GAME DOWNLOADS

1.14b


Browse all apps that have Sensor Data Analytics integrated with our App Market Explorer.


11) Pushy


Out of all apps that use marketing automation SDKs 2% have Pushy integrated, covering <1% of app downloads in that sdk segment.

Pushy offers lightning-fast, highly-reliable push notification delivery. This includes worldwide, cross-platform, and time-critical notifications.

APP SHARE

2%

TOTAL APPS

3.02k

APPLICATIONS

3.02k

GAMES

4

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

137.07m

APP DOWNLOADS

135.29m

GAME DOWNLOADS

1.78m


Browse all apps that have Pushy integrated with our App Market Explorer.


12) Adobe Marketing Cloud


Out of all apps that use marketing automation SDKs 2% have Adobe Marketing Cloud integrated, covering 7% of app downloads in that sdk segment.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

APP SHARE

2%

TOTAL APPS

2.97k

APPLICATIONS

2.89k

GAMES

77

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

7.09b

APP DOWNLOADS

6.41b

GAME DOWNLOADS

678.03m


Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.


13) Adobe Experience Platform


Out of all apps that use marketing automation SDKs 1% have Adobe Experience Platform integrated, covering 5% of app downloads in that sdk segment.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

APP SHARE

1%

TOTAL APPS

2.29k

APPLICATIONS

2.28k

GAMES

13

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

5.44b

APP DOWNLOADS

5.39b

GAME DOWNLOADS

51.49m


Browse all apps that have Adobe Experience Platform integrated with our App Market Explorer.


14) Salesforce Marketing Cloud


Out of all apps that use marketing automation SDKs 1% have Salesforce Marketing Cloud integrated, covering 4% of app downloads in that sdk segment.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

APP SHARE

1%

TOTAL APPS

2.21k

APPLICATIONS

2.2k

GAMES

16

DOWNLOAD SHARE

4%

TOTAL DOWNLOADS

3.78b

APP DOWNLOADS

3.77b

GAME DOWNLOADS

7.86m


Browse all apps that have Salesforce Marketing Cloud integrated with our App Market Explorer.


15) Snapchat Snap Kit


Out of all apps that use marketing automation SDKs 1% have Snapchat Snap Kit integrated, covering 17% of app downloads in that sdk segment.

The Snapchat SDK that lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover.

APP SHARE

1%

TOTAL APPS

1.54k

APPLICATIONS

695

GAMES

848

DOWNLOAD SHARE

17%

TOTAL DOWNLOADS

16.21b

APP DOWNLOADS

11.37b

GAME DOWNLOADS

4.84b


Browse all apps that have Snapchat Snap Kit integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...