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Top 20 Marketing Automation SDKs Used in Android Apps on Google Play
Last update: 6 Sep 2024 CET
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Top 20 Marketing Automation SDKs Used in Android Apps on Google Play

At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market.

Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.

This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.

For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1st

Among all apps utilizing marketing automation SDKs, 37.75% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 1.93% of app downloads within the marketing automation SDK category.

Total Apps
44.36k
Google Play
App Share
37.75%
Google Play
Apps
44.30k
Games
66
Total Downloads
5.40b
Google Play
Download Share
1.93%
Google Play
App Downloads
5.24b
Game Downloads
165.45m

Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.

Among all apps utilizing marketing automation SDKs, 22.67% have integrated Digital Turbine Ignite. This accounts for 68.57% of app downloads within the marketing automation SDK category.

Total Apps
26.65k
Google Play
App Share
22.67%
Google Play
Apps
5.22k
Games
21.43k
Total Downloads
192.09b
Google Play
Download Share
68.57%
Google Play
App Downloads
38.03b
Game Downloads
154.06b

Use the 42matters SDK Explorer to find all apps that use Digital Turbine Ignite.

Among all apps utilizing marketing automation SDKs, 18.36% have integrated WebEngage. This accounts for <1% of app downloads within the marketing automation SDK category.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

Total Apps
21.58k
Google Play
App Share
18.36%
Google Play
Apps
21.57k
Games
16
Total Downloads
1.44b
Google Play
Download Share
<1%
Google Play
App Downloads
1.43b
Game Downloads
10.48m

Use the 42matters SDK Explorer to find all apps that use WebEngage.

Among all apps utilizing marketing automation SDKs, 5.83% have integrated Urban Airship. This accounts for 1.79% of app downloads within the marketing automation SDK category.

Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.

Total Apps
6.85k
Google Play
App Share
5.83%
Google Play
Apps
6.78k
Games
72
Total Downloads
5.03b
Google Play
Download Share
1.79%
Google Play
App Downloads
4.43b
Game Downloads
599.54m

Use the 42matters SDK Explorer to find all apps that use Urban Airship.

Among all apps utilizing marketing automation SDKs, 4.27% have integrated Braze Appboy. This accounts for 9.41% of app downloads within the marketing automation SDK category.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

Total Apps
5.01k
Google Play
App Share
4.27%
Google Play
Apps
4.67k
Games
342
Total Downloads
26.36b
Google Play
Download Share
9.41%
Google Play
App Downloads
20.48b
Game Downloads
5.88b

Use the 42matters SDK Explorer to find all apps that use Braze Appboy.

Among all apps utilizing marketing automation SDKs, 4.17% have integrated CleverTap. This accounts for 6.89% of app downloads within the marketing automation SDK category.

CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Total Apps
4.90k
Google Play
App Share
4.17%
Google Play
Apps
4.71k
Games
192
Total Downloads
19.29b
Google Play
Download Share
6.89%
Google Play
App Downloads
18.01b
Game Downloads
1.28b

Use the 42matters SDK Explorer to find all apps that use CleverTap.

Among all apps utilizing marketing automation SDKs, 4.10% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
4.82k
Google Play
App Share
4.10%
Google Play
Apps
4.61k
Games
212
Total Downloads
472.65m
Google Play
Download Share
<1%
Google Play
App Downloads
450.58m
Game Downloads
22.08m

Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.

Among all apps utilizing marketing automation SDKs, 3.35% have integrated Tenjin. This accounts for 3.53% of app downloads within the marketing automation SDK category.

Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.

Total Apps
3.94k
Google Play
App Share
3.35%
Google Play
Apps
365
Games
3.57k
Total Downloads
9.89b
Google Play
Download Share
3.53%
Google Play
App Downloads
1.50b
Game Downloads
8.40b

Use the 42matters SDK Explorer to find all apps that use Tenjin.

Among all apps utilizing marketing automation SDKs, 2.67% have integrated Salesforce Marketing Cloud. This accounts for 2.19% of app downloads within the marketing automation SDK category.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

Total Apps
3.14k
Google Play
App Share
2.67%
Google Play
Apps
3.13k
Games
10
Total Downloads
6.13b
Google Play
Download Share
2.19%
Google Play
App Downloads
6.12b
Game Downloads
9.87m

Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 2.56% have integrated Adobe Experience Platform. This accounts for 3.48% of app downloads within the marketing automation SDK category.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Total Apps
3.00k
Google Play
App Share
2.56%
Google Play
Apps
2.99k
Games
16
Total Downloads
9.74b
Google Play
Download Share
3.48%
Google Play
App Downloads
9.56b
Game Downloads
182.99m

Use the 42matters SDK Explorer to find all apps that use Adobe Experience Platform.

Among all apps utilizing marketing automation SDKs, 1.90% have integrated Iterable. This accounts for <1% of app downloads within the marketing automation SDK category.

Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.

Total Apps
2.24k
Google Play
App Share
1.90%
Google Play
Apps
2.23k
Games
5
Total Downloads
1.91b
Google Play
Download Share
<1%
Google Play
App Downloads
1.81b
Game Downloads
97.96m

Use the 42matters SDK Explorer to find all apps that use Iterable.

Among all apps utilizing marketing automation SDKs, 1.90% have integrated Klaviyo. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.24k
Google Play
App Share
1.90%
Google Play
Apps
2.24k
Games
0
Total Downloads
75.12m
Google Play
Download Share
<1%
Google Play
App Downloads
75.12m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Klaviyo.

Among all apps utilizing marketing automation SDKs, 1.72% have integrated Amazon Pinpoint Mobile Analytics. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
2.02k
Google Play
App Share
1.72%
Google Play
Apps
2.01k
Games
11
Total Downloads
1.56b
Google Play
Download Share
<1%
Google Play
App Downloads
1.39b
Game Downloads
168.72m

Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.

Among all apps utilizing marketing automation SDKs, 1.52% have integrated Adobe Marketing Cloud. This accounts for 1.72% of app downloads within the marketing automation SDK category.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

Total Apps
1.79k
Google Play
App Share
1.52%
Google Play
Apps
1.77k
Games
22
Total Downloads
4.82b
Google Play
Download Share
1.72%
Google Play
App Downloads
4.21b
Game Downloads
618.17m

Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.

Among all apps utilizing marketing automation SDKs, 1.51% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.77k
Google Play
App Share
1.51%
Google Play
Apps
1.76k
Games
5
Total Downloads
265.59m
Google Play
Download Share
<1%
Google Play
App Downloads
264.80m
Game Downloads
794.13k

Use the 42matters SDK Explorer to find all apps that use Customer.io .

Among all apps utilizing marketing automation SDKs, 1.30% have integrated Marigold Engage by Sailthru. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.52k
Google Play
App Share
1.30%
Google Play
Apps
1.52k
Games
0
Total Downloads
269.96m
Google Play
Download Share
<1%
Google Play
App Downloads
269.96m
Game Downloads
2.69k

Use the 42matters SDK Explorer to find all apps that use Marigold Engage by Sailthru.

Among all apps utilizing marketing automation SDKs, 1.20% have integrated Freshpaint. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.41k
Google Play
App Share
1.20%
Google Play
Apps
1.41k
Games
0
Total Downloads
10.37m
Google Play
Download Share
<1%
Google Play
App Downloads
10.37m
Game Downloads
0

Use the 42matters SDK Explorer to find all apps that use Freshpaint.

Among all apps utilizing marketing automation SDKs, 1.14% have integrated RudderStack. This accounts for <1% of app downloads within the marketing automation SDK category.

Total Apps
1.34k
Google Play
App Share
1.14%
Google Play
Apps
1.33k
Games
13
Total Downloads
2.46b
Google Play
Download Share
<1%
Google Play
App Downloads
2.46b
Game Downloads
4.55m

Use the 42matters SDK Explorer to find all apps that use RudderStack.

Among all apps utilizing marketing automation SDKs, <1% have integrated Batch. This accounts for <1% of app downloads within the marketing automation SDK category.

Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.

Total Apps
1.16k
Google Play
App Share
<1%
Google Play
Apps
1.13k
Games
32
Total Downloads
1.56b
Google Play
Download Share
<1%
Google Play
App Downloads
1.51b
Game Downloads
50.38m

Use the 42matters SDK Explorer to find all apps that use Batch.

Among all apps utilizing marketing automation SDKs, <1% have integrated TalkingData. This accounts for <1% of app downloads within the marketing automation SDK category.

TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.

Total Apps
945
Google Play
App Share
<1%
Google Play
Apps
128
Games
817
Total Downloads
2.13b
Google Play
Download Share
<1%
Google Play
App Downloads
238.31m
Game Downloads
1.90b

Use the 42matters SDK Explorer to find all apps that use TalkingData.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platform (the Explorer) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent Appstore, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.