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Top Marketing Automation SDKs Used in Android Apps


Top SDKs


We here at 42matters have pulled together a list of the 10 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market. This list is based on our analysis of the millions of mobile applications – and over 1,200 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our API and Explorer.


For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.

1) Intercom


Out of all apps that use marketing automation SDKs 37% have Intercom integrated, covering 3% of app downloads in that sdk segment.

Intercom is a Conversational Relationship Platform SDK that helps businesses build customer relationships through personalized, messenger-based experiences.

APP SHARE

37%

TOTAL APPS

46.16k

APPLICATIONS

46.11k

GAMES

50

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

2.92b

APP DOWNLOADS

2.87b

GAME DOWNLOADS

49.77m


Browse all apps that have Intercom integrated with our App Market Explorer.


2) Freshchat Freshdesk Messaging by Freshworks


Out of all apps that use marketing automation SDKs 23% have Freshchat Freshdesk Messaging by Freshworks integrated, covering 3% of app downloads in that sdk segment.



APP SHARE

23%

TOTAL APPS

29.68k

APPLICATIONS

29.55k

GAMES

130

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

3.02b

APP DOWNLOADS

2.91b

GAME DOWNLOADS

111m


Browse all apps that have Freshchat Freshdesk Messaging by Freshworks integrated with our App Market Explorer.


3) WebEngage


Out of all apps that use marketing automation SDKs 21% have WebEngage integrated, covering 1% of app downloads in that sdk segment.

WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!

APP SHARE

21%

TOTAL APPS

27.35k

APPLICATIONS

27.32k

GAMES

29

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

1.03b

APP DOWNLOADS

1.02b

GAME DOWNLOADS

17.71m


Browse all apps that have WebEngage integrated with our App Market Explorer.


4) Branch - Tune


Out of all apps that use marketing automation SDKs 21% have Branch - Tune integrated, covering 27% of app downloads in that sdk segment.

Branch - Tune is an SDK that helps you increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.

APP SHARE

21%

TOTAL APPS

26.17k

APPLICATIONS

25.59k

GAMES

585

DOWNLOAD SHARE

27%

TOTAL DOWNLOADS

23.5b

APP DOWNLOADS

22.22b

GAME DOWNLOADS

1.28b


Browse all apps that have Branch - Tune integrated with our App Market Explorer.


5) PubNub


Out of all apps that use marketing automation SDKs 8% have PubNub integrated, covering 1% of app downloads in that sdk segment.

PubNub is a global Data Stream Network (DSN) and realtime infrastructure-as-a-service. Scale and manage realtime data streams for mobile and web apps with just a few lines of code.

APP SHARE

8%

TOTAL APPS

10.16k

APPLICATIONS

10.12k

GAMES

39

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

1.61b

APP DOWNLOADS

1.56b

GAME DOWNLOADS

55.87m


Browse all apps that have PubNub integrated with our App Market Explorer.


6) Braze Appboy


Out of all apps that use marketing automation SDKs 7% have Braze Appboy integrated, covering 18% of app downloads in that sdk segment.

Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.

APP SHARE

7%

TOTAL APPS

9.78k

APPLICATIONS

9.59k

GAMES

190

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

16.06b

APP DOWNLOADS

13.87b

GAME DOWNLOADS

2.2b


Browse all apps that have Braze Appboy integrated with our App Market Explorer.


7) Pendo


Out of all apps that use marketing automation SDKs 4% have Pendo integrated, covering <1% of app downloads in that sdk segment.

Pendo offers software that makes your software better. It helps you deliver better digital experiences for happier and more productive users, accelerate the adoption of software, and create incredible mobile experiences.

APP SHARE

4%

TOTAL APPS

5.91k

APPLICATIONS

5.91k

GAMES

0

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

284.65m

APP DOWNLOADS

284.65m

GAME DOWNLOADS

0


Browse all apps that have Pendo integrated with our App Market Explorer.


8) Pushwoosh


Out of all apps that use marketing automation SDKs 4% have Pushwoosh integrated, covering 1% of app downloads in that sdk segment.

Pushwoosh is a cross-channel platform SDK designed to deliver push notifications, in-app messages, emails, and FB messages for customer engagement at every stage of your sales funnel.

APP SHARE

4%

TOTAL APPS

5.65k

APPLICATIONS

5.2k

GAMES

445

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

1.56b

APP DOWNLOADS

880.93m

GAME DOWNLOADS

683.04m


Browse all apps that have Pushwoosh integrated with our App Market Explorer.


9) Sensor Data Analytics


Out of all apps that use marketing automation SDKs 3% have Sensor Data Analytics integrated, covering 3% of app downloads in that sdk segment.

Sensor Data Analytics offers big data analysis and marketing technology services. This includes all-channel data collection, full-domain user IDs, full-scene multi-dimensional data analysis, and accurate full-channel user reach that helps enterprises realize the digitization of full-process marketing.

APP SHARE

3%

TOTAL APPS

4.8k

APPLICATIONS

1.39k

GAMES

3.42k

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

2.73b

APP DOWNLOADS

1.63b

GAME DOWNLOADS

1.09b


Browse all apps that have Sensor Data Analytics integrated with our App Market Explorer.


10) LiveChat


Out of all apps that use marketing automation SDKs 3% have LiveChat integrated, covering <1% of app downloads in that sdk segment.

LiveChat offers a chat framework for innovative teams. This includes the building blocks of remarkable customer service experiences.

APP SHARE

3%

TOTAL APPS

4.39k

APPLICATIONS

4.37k

GAMES

21

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

646.95m

APP DOWNLOADS

593.59m

GAME DOWNLOADS

53.36m


Browse all apps that have LiveChat integrated with our App Market Explorer.


11) Adobe Marketing Cloud


Out of all apps that use marketing automation SDKs 2% have Adobe Marketing Cloud integrated, covering 8% of app downloads in that sdk segment.

The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.

APP SHARE

2%

TOTAL APPS

3.09k

APPLICATIONS

3.01k

GAMES

77

DOWNLOAD SHARE

8%

TOTAL DOWNLOADS

6.96b

APP DOWNLOADS

6.3b

GAME DOWNLOADS

665.34m


Browse all apps that have Adobe Marketing Cloud integrated with our App Market Explorer.


12) Pushy


Out of all apps that use marketing automation SDKs 2% have Pushy integrated, covering <1% of app downloads in that sdk segment.

Pushy offers lightning-fast, highly-reliable push notification delivery. This includes worldwide, cross-platform, and time-critical notifications.

APP SHARE

2%

TOTAL APPS

2.75k

APPLICATIONS

2.75k

GAMES

4

DOWNLOAD SHARE

<1%

TOTAL DOWNLOADS

129.79m

APP DOWNLOADS

128.02m

GAME DOWNLOADS

1.78m


Browse all apps that have Pushy integrated with our App Market Explorer.


13) Salesforce Marketing Cloud


Out of all apps that use marketing automation SDKs 1% have Salesforce Marketing Cloud integrated, covering 3% of app downloads in that sdk segment.

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.

APP SHARE

1%

TOTAL APPS

2.12k

APPLICATIONS

2.11k

GAMES

15

DOWNLOAD SHARE

3%

TOTAL DOWNLOADS

3.38b

APP DOWNLOADS

3.38b

GAME DOWNLOADS

7.66m


Browse all apps that have Salesforce Marketing Cloud integrated with our App Market Explorer.


14) Adobe Experience Platform


Out of all apps that use marketing automation SDKs 1% have Adobe Experience Platform integrated, covering 5% of app downloads in that sdk segment.

Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

APP SHARE

1%

TOTAL APPS

1.99k

APPLICATIONS

1.98k

GAMES

11

DOWNLOAD SHARE

5%

TOTAL DOWNLOADS

5.1b

APP DOWNLOADS

5.06b

GAME DOWNLOADS

38.55m


Browse all apps that have Adobe Experience Platform integrated with our App Market Explorer.


15) Snapchat Creative Ad Kit


Out of all apps that use marketing automation SDKs 1% have Snapchat Creative Ad Kit integrated, covering 18% of app downloads in that sdk segment.

The Snapchat SDK that lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover.

APP SHARE

1%

TOTAL APPS

1.52k

APPLICATIONS

647

GAMES

873

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

15.92b

APP DOWNLOADS

10.44b

GAME DOWNLOADS

5.49b


Browse all apps that have Snapchat Creative Ad Kit integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...


Are you looking for data-rich insights into the app market?

App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...


Are you looking for an SDK to leverage in your app?

In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...