Top 20 Marketing Automation SDKs Used in Android Apps on Google Play
At 42matters, we have pulled together a list of the 20 most popular Marketing Automation SDKs leveraged by Android apps available on the Android app market.
Marketing Automation SDKs help developers integrate marketing automation functionalities, such lead management, email marketing, social media marketing, campaign tracking, analytics, and other capabilities, into their mobile apps without having to build them from scratch.
This list is based on our analysis of the millions of mobile applications – and over 2,300 SDKs integrated into them – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.
For app developers seeking a Marketing Automation SDK to leverage in their app, this list outlines the most trusted options. For SDK developers, it provides useful data on both competitors and potential customers. Finally, for market researchers, our list offers a tantalizing sample of the sort of market insights our technology can provide.
The 20 most widely-integrated marketing automation SDKs:
- Freshchat Freshdesk Messaging by Freshworks
- Digital Turbine Ignite
- WebEngage
- Urban Airship
- Braze Appboy
- Zoho SalesIQ
- CleverTap
- Tenjin
- Adobe Experience Platform
- Salesforce Marketing Cloud
- Customer.io
- Klaviyo
- RudderStack
- Amazon Pinpoint Mobile Analytics
- Iterable
- Batch
- Adobe Marketing Cloud
- Exponea
- Apptentive
- TalkingData
Freshchat Freshdesk Messaging by Freshworks
Check “Freshchat Freshdesk Messaging by Freshworks” SDK InsightsAmong all apps utilizing marketing automation SDKs, 34.98% have integrated Freshchat Freshdesk Messaging by Freshworks. This accounts for 1.93% of app downloads within the marketing automation SDK category.
Use the 42matters SDK Explorer to find all apps that use Freshchat Freshdesk Messaging by Freshworks.
Digital Turbine Ignite
Check “Digital Turbine Ignite” SDK InsightsAmong all apps utilizing marketing automation SDKs, 29.77% have integrated Digital Turbine Ignite. This accounts for 69.70% of app downloads within the marketing automation SDK category.
Use the 42matters SDK Explorer to find all apps that use Digital Turbine Ignite.
WebEngage
Check “WebEngage” SDK InsightsAmong all apps utilizing marketing automation SDKs, 5.37% have integrated WebEngage. This accounts for <1% of app downloads within the marketing automation SDK category.
WebEngage is a full-stack Marketing Automation and Customer Data Platform SDK for consumer businesses. WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails, WhatsApp, Facebook and more!
Use the 42matters SDK Explorer to find all apps that use WebEngage.
Urban Airship
Check “Urban Airship” SDK InsightsAmong all apps utilizing marketing automation SDKs, 4.91% have integrated Urban Airship. This accounts for 1.63% of app downloads within the marketing automation SDK category.
Urban Airship is an SDK that helps organizations initiate engagement with their customers via the most personal, prolific, contextual and powerful media channel in history. Use mobile to deliver real value to your audience and it will fundamentally change your shared relationship.
Use the 42matters SDK Explorer to find all apps that use Urban Airship.
Braze Appboy
Check “Braze Appboy” SDK InsightsAmong all apps utilizing marketing automation SDKs, 4.58% have integrated Braze Appboy. This accounts for 9.27% of app downloads within the marketing automation SDK category.
Braze is a comprehensive customer engagement platform SDK that powers relevant and memorable experiences between consumers and the brands they love.
Use the 42matters SDK Explorer to find all apps that use Braze Appboy.
Zoho SalesIQ
Check “Zoho SalesIQ” SDK InsightsAmong all apps utilizing marketing automation SDKs, 3.99% have integrated Zoho SalesIQ. This accounts for <1% of app downloads within the marketing automation SDK category.
Use the 42matters SDK Explorer to find all apps that use Zoho SalesIQ.
CleverTap
Check “CleverTap” SDK InsightsAmong all apps utilizing marketing automation SDKs, 3.54% have integrated CleverTap. This accounts for 7.30% of app downloads within the marketing automation SDK category.
CleverTap is an SDK that combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.
Use the 42matters SDK Explorer to find all apps that use CleverTap.
Among all apps utilizing marketing automation SDKs, 3.45% have integrated Tenjin. This accounts for 3.60% of app downloads within the marketing automation SDK category.
Tenjin is a mobile measurement platform SDK that gives you everything you need to test user acquisition for your game and then scale it.
Use the 42matters SDK Explorer to find all apps that use Tenjin.
Adobe Experience Platform
Check “Adobe Experience Platform” SDK InsightsAmong all apps utilizing marketing automation SDKs, 2.62% have integrated Adobe Experience Platform. This accounts for 3.65% of app downloads within the marketing automation SDK category.
Adobe Experience Platform helps you put your data to work in real time. It is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.
Use the 42matters SDK Explorer to find all apps that use Adobe Experience Platform.
Salesforce Marketing Cloud
Check “Salesforce Marketing Cloud” SDK InsightsAmong all apps utilizing marketing automation SDKs, 2.35% have integrated Salesforce Marketing Cloud. This accounts for 2.20% of app downloads within the marketing automation SDK category.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to build customer relationships for life with data-first digital marketing.
Use the 42matters SDK Explorer to find all apps that use Salesforce Marketing Cloud.
Customer.io
Check “Customer.io ” SDK InsightsAmong all apps utilizing marketing automation SDKs, 1.81% have integrated Customer.io . This accounts for <1% of app downloads within the marketing automation SDK category.
Use the 42matters SDK Explorer to find all apps that use Customer.io .
Klaviyo
Check “Klaviyo” SDK InsightsAmong all apps utilizing marketing automation SDKs, 1.66% have integrated Klaviyo. This accounts for <1% of app downloads within the marketing automation SDK category.
Use the 42matters SDK Explorer to find all apps that use Klaviyo.
RudderStack
Check “RudderStack” SDK InsightsAmong all apps utilizing marketing automation SDKs, 1.65% have integrated RudderStack. This accounts for <1% of app downloads within the marketing automation SDK category.
Use the 42matters SDK Explorer to find all apps that use RudderStack.
Amazon Pinpoint Mobile Analytics
Check “Amazon Pinpoint Mobile Analytics” SDK InsightsAmong all apps utilizing marketing automation SDKs, 1.52% have integrated Amazon Pinpoint Mobile Analytics. This accounts for <1% of app downloads within the marketing automation SDK category.
Use the 42matters SDK Explorer to find all apps that use Amazon Pinpoint Mobile Analytics.
Iterable
Check “Iterable” SDK InsightsAmong all apps utilizing marketing automation SDKs, 1.27% have integrated Iterable. This accounts for <1% of app downloads within the marketing automation SDK category.
Iterable is a growth marketing platform SDK for cross-channel customer engagement. It empowers you to deliver completely seamless, personalized customer experiences.
Use the 42matters SDK Explorer to find all apps that use Iterable.
Among all apps utilizing marketing automation SDKs, <1% have integrated Batch. This accounts for <1% of app downloads within the marketing automation SDK category.
Batch is a fully fledged mobile engagement SDK capable of executing customer relationship management (CRM) tactics over iOS, Android, and mobile websites.
Use the 42matters SDK Explorer to find all apps that use Batch.
Adobe Marketing Cloud
Check “Adobe Marketing Cloud” SDK InsightsAmong all apps utilizing marketing automation SDKs, <1% have integrated Adobe Marketing Cloud. This accounts for 1.34% of app downloads within the marketing automation SDK category.
The Adobe Marketing Cloud SDK, which now includes the Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns across B2B and B2C use cases.
Use the 42matters SDK Explorer to find all apps that use Adobe Marketing Cloud.
Exponea
Check “Exponea” SDK InsightsAmong all apps utilizing marketing automation SDKs, <1% have integrated Exponea. This accounts for <1% of app downloads within the marketing automation SDK category.
Exponea is an SDK that helps you maximize profits and drive customer loyalty by targeting the right customers, with the right messages, at the perfect time.
Use the 42matters SDK Explorer to find all apps that use Exponea.
Apptentive
Check “Apptentive” SDK InsightsAmong all apps utilizing marketing automation SDKs, <1% have integrated Apptentive. This accounts for <1% of app downloads within the marketing automation SDK category.
Apptentive is a mobile customer feedback SDK that helps companies listen to, engage with, and retain their customers.
Use the 42matters SDK Explorer to find all apps that use Apptentive.
TalkingData
Check “TalkingData” SDK InsightsAmong all apps utilizing marketing automation SDKs, <1% have integrated TalkingData. This accounts for <1% of app downloads within the marketing automation SDK category.
TalkingData is a mobile app analytics SDK to help mobile developers to collect, process, and analyze first-party data.
Use the 42matters SDK Explorer to find all apps that use TalkingData.
Browse iOS and Android SDKs With the SDK Explorer
SDK IntelligenceSee how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.
New Installations and Removals HistoryAnalyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.
Market Share per Google Play and Apple App Store CategorySee which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.
