Top 20 Audience and Data Intelligence SDKs Used in Android Apps on Google Play
We at 42matters have identified the 20 most popular Audience and Data Intelligence SDKs leveraged by Android apps available on the Android app market.
Audience and Data Intelligence SDKs provide audience and data intelligence functionalities for mobile applications that require audience insights or data analysis. These SDKs make it possible for developers to integrate audience segmentation, user profiling, data visualization, data analysis, and other data-related capabilities into their apps without having to develop them on their own.
This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Google Play Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect Audience and Data Intelligence SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.
The 20 most widely-integrated audience and data intelligence SDKs:
- Microsoft Clarity
- StartApp - TrueNet Network and Speed Info
- mParticle
- Comscore Analytics
- RudderStack
- Google Vertex AI Gemini
- Piano Analytics DMP
- Umlaut P3 Insight Speedtest
- Biocatch
- Adobe Audience Manager
- BlueConic
- Gimbal by Infillion
- Quantum Metric
- Monedata
- Emarsys Predict
- Persona Inquiry Identities
- BehavioSec by LexisNexis
- TreasureData
- TagCommander by Commanders Act
- INFONline Measurement SZM
Microsoft Clarity
Check “Microsoft Clarity” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 25.21% have integrated Microsoft Clarity. This accounts for 12.55% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Microsoft Clarity.
StartApp - TrueNet Network and Speed Info
Check “StartApp - TrueNet Network and Speed Info” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 22.24% have integrated StartApp - TrueNet Network and Speed Info. This accounts for 15.60% of app downloads within the audience and data intelligence SDK category.
StartApp is a mobile data platform SDK that delivers AI-driven insights to inspire decision-making.
Use the 42matters SDK Explorer to find all apps that use StartApp - TrueNet Network and Speed Info.
mParticle
Check “mParticle” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 11.73% have integrated mParticle. This accounts for 5.16% of app downloads within the audience and data intelligence SDK category.
mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.
Use the 42matters SDK Explorer to find all apps that use mParticle.
Comscore Analytics
Check “Comscore Analytics” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 11.63% have integrated Comscore Analytics. This accounts for 31.55% of app downloads within the audience and data intelligence SDK category.
Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.
Use the 42matters SDK Explorer to find all apps that use Comscore Analytics.
RudderStack
Check “RudderStack” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 9.96% have integrated RudderStack. This accounts for 2.97% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use RudderStack.
Google Vertex AI Gemini
Check “Google Vertex AI Gemini” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 3.59% have integrated Google Vertex AI Gemini. This accounts for 1.19% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Google Vertex AI Gemini.
Piano Analytics DMP
Check “Piano Analytics DMP” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 3.02% have integrated Piano Analytics DMP. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Piano Analytics DMP.
Umlaut P3 Insight Speedtest
Check “Umlaut P3 Insight Speedtest” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 2.16% have integrated Umlaut P3 Insight Speedtest. This accounts for 2.38% of app downloads within the audience and data intelligence SDK category.
P3 is an independent and international consulting company, that offers consulting and engineering services, as well as software development for numerous customers.
Use the 42matters SDK Explorer to find all apps that use Umlaut P3 Insight Speedtest.
Biocatch
Check “Biocatch” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 2.11% have integrated Biocatch. This accounts for 2.07% of app downloads within the audience and data intelligence SDK category.
BioCatch is an SDK that protects digital identity while providing online and mobile users with a frictionless experience. The BioCatch platform analyzes more than 2,000 behavioral parameters of user-device interactions to generate real-time risk scores based on a wide range of human and non-human cybersecurity threats.
Use the 42matters SDK Explorer to find all apps that use Biocatch.
Adobe Audience Manager
Check “Adobe Audience Manager” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.87% have integrated Adobe Audience Manager. This accounts for 1.94% of app downloads within the audience and data intelligence SDK category.
Adobe Audience Manager is a data management SDK that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Use the 42matters SDK Explorer to find all apps that use Adobe Audience Manager.
BlueConic
Check “BlueConic” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.61% have integrated BlueConic. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use BlueConic.
Gimbal by Infillion
Check “Gimbal by Infillion” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.47% have integrated Gimbal by Infillion. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Using a combination of geofencing, Bluetooth Low Energy beacons, and analytics, Gimbal's end-to-end platform SDK gives a powerful and effective way to engage with your mobile app users. It delivers personalized mobile content based on a user’s context to drive engagement, boost loyalty, and increase sales. Gimbal provides accurate first-party location data for contextual engagement.
Use the 42matters SDK Explorer to find all apps that use Gimbal by Infillion.
Quantum Metric
Check “Quantum Metric” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.40% have integrated Quantum Metric. This accounts for 3.10% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Quantum Metric.
Monedata
Check “Monedata” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.35% have integrated Monedata. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Monedata.
Emarsys Predict
Check “Emarsys Predict” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.20% have integrated Emarsys Predict. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Emarsys Predict.
Persona Inquiry Identities
Check “Persona Inquiry Identities” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.19% have integrated Persona Inquiry Identities. This accounts for 8.63% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Persona Inquiry Identities.
BehavioSec by LexisNexis
Check “BehavioSec by LexisNexis” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated BehavioSec by LexisNexis. This accounts for 7.83% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use BehavioSec by LexisNexis.
TreasureData
Check “TreasureData” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated TreasureData. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use TreasureData.
TagCommander by Commanders Act
Check “TagCommander by Commanders Act” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated TagCommander by Commanders Act. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Commanders Act's TagCommander SDK is a tag management platform that gives marketers the ability to manage and deploy their tags, and harvest the data collected from them, without support from their IT teams.
Use the 42matters SDK Explorer to find all apps that use TagCommander by Commanders Act.
INFONline Measurement SZM
Check “INFONline Measurement SZM” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated INFONline Measurement SZM. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use INFONline Measurement SZM.
Browse iOS and Android SDKs With the SDK Explorer
SDK IntelligenceSee how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.
New Installations and Removals HistoryAnalyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.
Market Share per Google Play and Apple App Store CategorySee which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.
