Top 20 Audience and Data Intelligence SDKs Used in iOS Apps on the Apple App Store
We at 42matters have identified the 20 most popular Audience and Data Intelligence SDKs leveraged by iOS apps available on the iOS app market.
Audience and Data Intelligence SDKs provide audience and data intelligence functionalities for mobile applications that require audience insights or data analysis. These SDKs make it possible for developers to integrate audience segmentation, user profiling, data visualization, data analysis, and other data-related capabilities into their apps without having to develop them on their own.
This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect Audience and Data Intelligence SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.
The 20 most widely-integrated audience and data intelligence SDKs:
- Microsoft Clarity
- Adobe Audience Manager
- RudderStack
- Comscore Analytics
- mParticle
- Piano Analytics DMP
- Gimbal by Infillion
- BlueConic
- Persona Inquiry Identities
- Quantum Metric
- BehavioSec by LexisNexis
- Speedchecker
- Biocatch
- Bright Luminati Data
- QuantCast
- TagCommander by Commanders Act
- INFONline Measurement SZM
- Selligent
- TreasureData
- Krux - Salesforce Audience Studio
Microsoft Clarity
Check “Microsoft Clarity” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 27.08% have integrated Microsoft Clarity. This accounts for 12.15% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Microsoft Clarity.
Adobe Audience Manager
Check “Adobe Audience Manager” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 26.42% have integrated Adobe Audience Manager. This accounts for 1.48% of app downloads within the audience and data intelligence SDK category.
Adobe Audience Manager is a data management SDK that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
Use the 42matters SDK Explorer to find all apps that use Adobe Audience Manager.
RudderStack
Check “RudderStack” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 11.60% have integrated RudderStack. This accounts for 3.21% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use RudderStack.
Comscore Analytics
Check “Comscore Analytics” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 10.61% have integrated Comscore Analytics. This accounts for 25.54% of app downloads within the audience and data intelligence SDK category.
Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.
Use the 42matters SDK Explorer to find all apps that use Comscore Analytics.
mParticle
Check “mParticle” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 6.34% have integrated mParticle. This accounts for 9.31% of app downloads within the audience and data intelligence SDK category.
mParticle is a customer data platform SDK for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.
Use the 42matters SDK Explorer to find all apps that use mParticle.
Piano Analytics DMP
Check “Piano Analytics DMP” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 3.25% have integrated Piano Analytics DMP. This accounts for 1.77% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Piano Analytics DMP.
Gimbal by Infillion
Check “Gimbal by Infillion” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 2.95% have integrated Gimbal by Infillion. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Using a combination of geofencing, Bluetooth Low Energy beacons, and analytics, Gimbal's end-to-end platform SDK gives a powerful and effective way to engage with your mobile app users. It delivers personalized mobile content based on a user’s context to drive engagement, boost loyalty, and increase sales. Gimbal provides accurate first-party location data for contextual engagement.
Use the 42matters SDK Explorer to find all apps that use Gimbal by Infillion.
BlueConic
Check “BlueConic” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 2.23% have integrated BlueConic. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use BlueConic.
Persona Inquiry Identities
Check “Persona Inquiry Identities” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.99% have integrated Persona Inquiry Identities. This accounts for 10.49% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Persona Inquiry Identities.
Quantum Metric
Check “Quantum Metric” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.90% have integrated Quantum Metric. This accounts for 12.13% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Quantum Metric.
BehavioSec by LexisNexis
Check “BehavioSec by LexisNexis” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.61% have integrated BehavioSec by LexisNexis. This accounts for 12.79% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use BehavioSec by LexisNexis.
Speedchecker
Check “Speedchecker” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, 1.12% have integrated Speedchecker. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Speedchecker.
Biocatch
Check “Biocatch” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Biocatch. This accounts for 7.89% of app downloads within the audience and data intelligence SDK category.
BioCatch is an SDK that protects digital identity while providing online and mobile users with a frictionless experience. The BioCatch platform analyzes more than 2,000 behavioral parameters of user-device interactions to generate real-time risk scores based on a wide range of human and non-human cybersecurity threats.
Use the 42matters SDK Explorer to find all apps that use Biocatch.
Bright Luminati Data
Check “Bright Luminati Data” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Bright Luminati Data. This accounts for 2.73% of app downloads within the audience and data intelligence SDK category.
The Luminati SDK is the world's largest proxy service with a residential proxy network of 72M IPs worldwide and proxy management interface for zero coding.
Use the 42matters SDK Explorer to find all apps that use Bright Luminati Data.
QuantCast
Check “QuantCast” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated QuantCast. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Quantcast is a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers.
Use the 42matters SDK Explorer to find all apps that use QuantCast.
TagCommander by Commanders Act
Check “TagCommander by Commanders Act” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated TagCommander by Commanders Act. This accounts for 1.54% of app downloads within the audience and data intelligence SDK category.
Commanders Act's TagCommander SDK is a tag management platform that gives marketers the ability to manage and deploy their tags, and harvest the data collected from them, without support from their IT teams.
Use the 42matters SDK Explorer to find all apps that use TagCommander by Commanders Act.
INFONline Measurement SZM
Check “INFONline Measurement SZM” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated INFONline Measurement SZM. This accounts for 1.26% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use INFONline Measurement SZM.
Selligent
Check “Selligent” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Selligent. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use Selligent.
TreasureData
Check “TreasureData” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated TreasureData. This accounts for 1.58% of app downloads within the audience and data intelligence SDK category.
Use the 42matters SDK Explorer to find all apps that use TreasureData.
Krux - Salesforce Audience Studio
Check “Krux - Salesforce Audience Studio” SDK InsightsAmong all apps utilizing audience and data intelligence SDKs, <1% have integrated Krux - Salesforce Audience Studio. This accounts for <1% of app downloads within the audience and data intelligence SDK category.
The Krux - Salesforce SDK adds robust data management tools to the world’s most complete CRM platform. Identify more prospects, and get the right message in front of engaged audiences at the right moment.
Use the 42matters SDK Explorer to find all apps that use Krux - Salesforce Audience Studio.
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