Top 16 Ad Mediation SDKs Used in iOS Apps on the Apple App Store
We at 42matters have identified the 16 most popular Ad Mediation SDKs leveraged by iOS apps available on the iOS app market.
Ad Mediation SDKs provide ad network management, ad campaign management, ad format management, and other ad mediation-related capabilities for mobile apps. Developers can use them to integrate ad mediation functionalities into apps that monetize with advertising.
This list is based on our analysis of the millions of mobile applications – and the 2,300+ SDKs they use – that constitute the vast inventory of the Apple App Store. The accompanying data provides readers with a glimpse into the rich mobile application insights generated by the 42matters technology. This data is also available via our APIs, file dumps, Explorer, and SDK Explorer.
The intended purpose of this article is to assist app builders in their search for the perfect Ad Mediation SDK to leverage in their app, as well as to give SDK developers insight into their biggest competitors and potential customers. This data collected by our technology may also serve as a useful tool for folks researching the wider mobile app market.
The 16 most widely-integrated ad mediation SDKs:
Google Ads AdMob Mediation Adapters
Check “Google Ads AdMob Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, 91.87% have integrated Google Ads AdMob Mediation Adapters. This accounts for 86.14% of app downloads within the ad mediation SDK category.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.
AppLovin Mediation Adapters
Check “AppLovin Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, 26.69% have integrated AppLovin Mediation Adapters. This accounts for 67.78% of app downloads within the ad mediation SDK category.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.
Chartboost
Check “Chartboost” SDK InsightsAmong all apps utilizing ad mediation SDKs, 20.11% have integrated Chartboost. This accounts for 34.63% of app downloads within the ad mediation SDK category.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
Use the 42matters SDK Explorer to find all apps that use Chartboost.
ironSource Mediation Adapters
Check “ironSource Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, 19.72% have integrated ironSource Mediation Adapters. This accounts for 64.95% of app downloads within the ad mediation SDK category.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.
InMobi Mobile Ads
Check “InMobi Mobile Ads” SDK InsightsAmong all apps utilizing ad mediation SDKs, 12.52% have integrated InMobi Mobile Ads. This accounts for 44.33% of app downloads within the ad mediation SDK category.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.
DT Exchange by Digital Turbine
Check “DT Exchange by Digital Turbine” SDK InsightsAmong all apps utilizing ad mediation SDKs, 10.30% have integrated DT Exchange by Digital Turbine. This accounts for 57.23% of app downloads within the ad mediation SDK category.
DT Exchange is a programmatic monetization solution connecting publishers to over 180 top global demand sources representing the world's top brand and user-acquisition buyers. DT Exchange is also known as Fyber Marketplace, or InnerActive.
Use the 42matters SDK Explorer to find all apps that use DT Exchange by Digital Turbine.
Appodeal
Check “Appodeal” SDK InsightsAmong all apps utilizing ad mediation SDKs, 3.36% have integrated Appodeal. This accounts for 24.28% of app downloads within the ad mediation SDK category.
Appodeal is a leading publisher-centric app monetization platform SDK.
Use the 42matters SDK Explorer to find all apps that use Appodeal.
TopOn Mediation
Check “TopOn Mediation” SDK InsightsAmong all apps utilizing ad mediation SDKs, 1.44% have integrated TopOn Mediation. This accounts for 3.70% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use TopOn Mediation.
Criteo Publisher
Check “Criteo Publisher” SDK InsightsAmong all apps utilizing ad mediation SDKs, 1.19% have integrated Criteo Publisher. This accounts for 1.84% of app downloads within the ad mediation SDK category.
Criteo Publisher SDK is meant for app publishers that want to integrate the Criteo Direct Bidder product into their app.
Use the 42matters SDK Explorer to find all apps that use Criteo Publisher.
MoPub Mediation Adapters
Check “MoPub Mediation Adapters” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated MoPub Mediation Adapters. This accounts for 1.18% of app downloads within the ad mediation SDK category.
The MoPub Mediation SDK allows publishers to make ad requests to multiple ad networks to maximize revenue and increase fill rate.
Use the 42matters SDK Explorer to find all apps that use MoPub Mediation Adapters.
Enhance SDK
Check “Enhance SDK” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated Enhance SDK. This accounts for <1% of app downloads within the ad mediation SDK category.
Enhance SDK modifies your app to automatically implement third party services.
Use the 42matters SDK Explorer to find all apps that use Enhance SDK.
AdWhirl
Check “AdWhirl” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated AdWhirl. This accounts for <1% of app downloads within the ad mediation SDK category.
AdWhirl is an advertising mediation platform SDK for Android and iOS applications. It allows developers to switch between ad networks on the fly.
Use the 42matters SDK Explorer to find all apps that use AdWhirl.
Admost AMR
Check “Admost AMR” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated Admost AMR. This accounts for <1% of app downloads within the ad mediation SDK category.
Admost is a full-cycle mobile monetization SDK. It has 3 primary functions: mobile mediation, revenue analytics, and cross promotion.
Use the 42matters SDK Explorer to find all apps that use Admost AMR.
Among all apps utilizing ad mediation SDKs, <1% have integrated X3M. This accounts for <1% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use X3M.
Display.io
Check “Display.io” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated Display.io. This accounts for <1% of app downloads within the ad mediation SDK category.
display.io is a high impact SDK for apps that delivers stunning ad experience and stellar campaign performance metrics.
Use the 42matters SDK Explorer to find all apps that use Display.io.
GreedyGame
Check “GreedyGame” SDK InsightsAmong all apps utilizing ad mediation SDKs, <1% have integrated GreedyGame. This accounts for <1% of app downloads within the ad mediation SDK category.
Use the 42matters SDK Explorer to find all apps that use GreedyGame.
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