Google Play. For an overview of the latest stats and insights, visit the pages below!Brazil Mobile App Statistics 2023
Last update: 21 Sep 2023 CET
Brazil Mobile App Market Statistics 2023 for Android
Which Brazilian apps would you like to explore?
Brazil is the fifth most populous country on the planet and also their app market is impressive. Additionally, Brazilians love their smartphones and spend substantially more time online than either Americans or Brits. In other words, the Brazilian mobile app market is a powder keg. Indeed, with companies like Studio Sol, VIVO, Oi, Globo, and TIM leading the way, some of Brazil’s biggest players are beginning to recognize the value of mobile offerings.
In this article, we provide a number of detailed app statistics and insights from the Brazil Android app market. We cover a number of topics, including how many Brazilian app publishers are active on Google Play, how many apps they have released, and how Brazilian apps have performed compared to the global average. The data is aggregated based on address, meaning only app publishers with valid Brazilian addresses listed on Google Play have been considered.
App Market Overview: Brazilian Mobile Apps on Google Play
Discover how prevalent Brazilian mobile Apps and App publishers are on Google Play. For an overview of the latest stats and insights, visit the pages below!
Google Play. For an overview of the latest stats and insights, visit the pages below!App Ratings: Brazilian Mobile Apps
Brazilian mobile Apps average 3.92 
out of 5 stars.
Learn moreApps Versus Games: Brazil
92% of apps released by Brazilian publishers are apps and 8% are games.
Learn moreHow Do Brazilian Mobile App Developers Monetize their Apps?
Brazilian mobile App publishers 
monetize their apps in the following ways:
- 3% of Apps must be purchased.
- 22% leverage mobile advertising.
- 4% have in-app purchases.
Globally, however, mobile App publishers monetize their apps like so:
- 3% of Apps must be purchased.
- 34% leverage mobile advertising.
- 4% have in-app purchases.
How Many Brazilian Mobile Apps Are Available on Both iOS and Android?
34% of Brazilian mobile App publishers have released Apps on both Google Play and the 
Apple App Store.
Learn moreGoogle Play and the Apple App Store.The Most Popular SDKs and Android App Permissions
Explore the most common SDKs and permissions used by Brazilian Android Apps. Uncover the top trending tools and access requirements within the industry.
Top Brazilian Mobile App Developers Based on Downloads
Discover the 
top 10 Brazilian mobile App publishers, based on total global downloads.
Learn more top 10 Brazilian mobile App publishers, based on total global downloads.Most Popular Mobile Apps: Brazil
We’ve ranked the top Brazilian mobile Apps from the most popular Google Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at the most popular and top grossing Brazilian mobile Apps overall.
top Brazilian mobile Apps from the most popular Google Play categories, including Social, News, Travel, Shopping, Lifestyle, and Business. We also looked at the most popular and top grossing Brazilian mobile Apps overall.Get Even More Mobile App Market Intelligence!
The 42matters Explorer enables you to browse the global app market, with insight into publisher details, app metadata, performance metrics, technical insights, and more.
Our suite of APIs, file dumps, and other app and SDK intelligence tools can help you dig even deeper, with intelligence compiled from 12 leading mobile and connected TV (CTV) app stores, including Google Play, the Apple App Store, Amazon Appstore, Huawei AppGallery, Tencent App Store, Roku, Apple TV, Fire TV, Google TV, Samsung Smart TV Apps, the LG Content Store, and Vizio SmartCast Apps.
To learn more, set up a demo with our app market experts!
