What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 88% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
APP SHARE
88%
TOTAL APPS
1.39m
APPLICATIONS
1.1m
GAMES
288.06k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
579.77b
APP DOWNLOADS
310.52b
GAME DOWNLOADS
269.25b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Facebook Audience Network
Out of all apps that use ad network SDKs 27% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
APP SHARE
27%
TOTAL APPS
432.21k
APPLICATIONS
354.82k
GAMES
77.39k
DOWNLOAD SHARE
47%
TOTAL DOWNLOADS
309.81b
APP DOWNLOADS
138.04b
GAME DOWNLOADS
171.77b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
3) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 24% have Google Mobile Ads Consent AdMob SDK integrated, covering 34% of app downloads in that sdk segment.
The Google Mobile Ads Consent AdMob SDK is an open-source library that provides utility functions for collecting consent from your users.
APP SHARE
24%
TOTAL APPS
375.97k
APPLICATIONS
281.06k
GAMES
94.92k
DOWNLOAD SHARE
34%
TOTAL DOWNLOADS
222.59b
APP DOWNLOADS
80.47b
GAME DOWNLOADS
142.12b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
4) Unity Ads
Out of all apps that use ad network SDKs 21% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
APP SHARE
21%
TOTAL APPS
342.65k
APPLICATIONS
176.66k
GAMES
165.99k
DOWNLOAD SHARE
40%
TOTAL DOWNLOADS
266.35b
APP DOWNLOADS
49.25b
GAME DOWNLOADS
217.1b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
5) Start.io Startapp
Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
APP SHARE
13%
TOTAL APPS
217.32k
APPLICATIONS
199.08k
GAMES
18.24k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.21b
APP DOWNLOADS
11b
GAME DOWNLOADS
4.21b
Browse all apps that have Start.io Startapp integrated with our App Market Explorer.
6) IAB OM Open Measurement OMSDK
Out of all apps that use ad network SDKs 12% have IAB OM Open Measurement OMSDK integrated, covering 34% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
12%
TOTAL APPS
191.63k
APPLICATIONS
125.73k
GAMES
65.9k
DOWNLOAD SHARE
34%
TOTAL DOWNLOADS
223.01b
APP DOWNLOADS
70.27b
GAME DOWNLOADS
152.74b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
7) AppLovin MAX
Out of all apps that use ad network SDKs 10% have AppLovin MAX integrated, covering 32% of app downloads in that sdk segment.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
APP SHARE
10%
TOTAL APPS
163.93k
APPLICATIONS
91.95k
GAMES
71.98k
DOWNLOAD SHARE
32%
TOTAL DOWNLOADS
212.74b
APP DOWNLOADS
60.21b
GAME DOWNLOADS
152.53b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
8) AppLovin Mediation Adapters
Out of all apps that use ad network SDKs 10% have AppLovin Mediation Adapters integrated, covering 31% of app downloads in that sdk segment.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
APP SHARE
10%
TOTAL APPS
159.53k
APPLICATIONS
89.77k
GAMES
69.75k
DOWNLOAD SHARE
31%
TOTAL DOWNLOADS
205.84b
APP DOWNLOADS
57.76b
GAME DOWNLOADS
148.08b
Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.
9) Google Ads AdMob Mediation Adapters
Out of all apps that use ad network SDKs 8% have Google Ads AdMob Mediation Adapters integrated, covering 22% of app downloads in that sdk segment.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
APP SHARE
8%
TOTAL APPS
132.72k
APPLICATIONS
103.11k
GAMES
29.61k
DOWNLOAD SHARE
22%
TOTAL DOWNLOADS
145.04b
APP DOWNLOADS
78.02b
GAME DOWNLOADS
67.03b
Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.
10) AdColony
Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
APP SHARE
7%
TOTAL APPS
116.36k
APPLICATIONS
68.91k
GAMES
47.45k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
126.15b
APP DOWNLOADS
23.18b
GAME DOWNLOADS
102.97b
Browse all apps that have AdColony integrated with our App Market Explorer.
11) ironSource
Out of all apps that use ad network SDKs 6% have ironSource integrated, covering 26% of app downloads in that sdk segment.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
APP SHARE
6%
TOTAL APPS
107.01k
APPLICATIONS
58.45k
GAMES
48.56k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
175.02b
APP DOWNLOADS
28.08b
GAME DOWNLOADS
146.94b
Browse all apps that have ironSource integrated with our App Market Explorer.
12) ironSource Mediation Adapters
Out of all apps that use ad network SDKs 6% have ironSource Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
APP SHARE
6%
TOTAL APPS
106.75k
APPLICATIONS
58.36k
GAMES
48.4k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
173.87b
APP DOWNLOADS
27.82b
GAME DOWNLOADS
146.05b
Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.
13) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
APP SHARE
3%
TOTAL APPS
56.87k
APPLICATIONS
51.67k
GAMES
5.2k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
7.33b
APP DOWNLOADS
6.13b
GAME DOWNLOADS
1.2b
Browse all apps that have AppNext integrated with our App Market Explorer.
14) Vungle
Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 25% of app downloads in that sdk segment.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
APP SHARE
3%
TOTAL APPS
52.6k
APPLICATIONS
16.12k
GAMES
36.48k
DOWNLOAD SHARE
25%
TOTAL DOWNLOADS
166.36b
APP DOWNLOADS
31.81b
GAME DOWNLOADS
134.55b
Browse all apps that have Vungle integrated with our App Market Explorer.
15) MoPub by AppLovin
Out of all apps that use ad network SDKs 3% have MoPub by AppLovin integrated, covering 6% of app downloads in that sdk segment.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
APP SHARE
3%
TOTAL APPS
47.96k
APPLICATIONS
41.3k
GAMES
6.66k
DOWNLOAD SHARE
6%
TOTAL DOWNLOADS
44.55b
APP DOWNLOADS
27.36b
GAME DOWNLOADS
17.19b
Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.
16) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
APP SHARE
2%
TOTAL APPS
40.93k
APPLICATIONS
8.58k
GAMES
32.34k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
75.77b
APP DOWNLOADS
9.27b
GAME DOWNLOADS
66.49b
Browse all apps that have Chartboost integrated with our App Market Explorer.
17) InMobi Mobile Ads
Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 18% of app downloads in that sdk segment.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
APP SHARE
2%
TOTAL APPS
37.63k
APPLICATIONS
13.65k
GAMES
23.98k
DOWNLOAD SHARE
18%
TOTAL DOWNLOADS
119.55b
APP DOWNLOADS
34.75b
GAME DOWNLOADS
84.79b
Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.
18) Pangle ByteDance TikTok UnionAD
Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 15% of app downloads in that sdk segment.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
APP SHARE
2%
TOTAL APPS
37.08k
APPLICATIONS
14.92k
GAMES
22.17k
DOWNLOAD SHARE
15%
TOTAL DOWNLOADS
103.88b
APP DOWNLOADS
26.97b
GAME DOWNLOADS
76.91b
Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.
19) Google Interactive Media Ads IMA
Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
APP SHARE
2%
TOTAL APPS
35.26k
APPLICATIONS
32.87k
GAMES
2.4k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
50.96b
APP DOWNLOADS
44.14b
GAME DOWNLOADS
6.82b
Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.
20) Tapjoy
Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 11% of app downloads in that sdk segment.
Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.
APP SHARE
1%
TOTAL APPS
30.91k
APPLICATIONS
8.44k
GAMES
22.48k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
72.24b
APP DOWNLOADS
11.2b
GAME DOWNLOADS
61.04b
Browse all apps that have Tapjoy integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
Are you looking for app publishers to adopt your SDK?
App Market Explorer gives you the ability to find and qualify new leads. Identify your ideal publisher by browsing for compatible applications and filtering by what SDKs are integrated, number of downloads, ratings, country, etc. Learn more...
Are you looking for data-rich insights into the app market?
App Market Explorer allows you to selectively or broadly browse the entire mobile application market. 42matters also offers full meta data snapshots of Google Play Store and iOS App Store apps. These data dumps allow you to implement and analyze the data we collect in any way you see fit. Learn more...
Are you looking for an SDK to leverage in your app?
In addition to providing insight into which SDKs your competitors are using and how their applications are ranked, App Market Explorer enables you to monitor emerging trends and growing markets within the mobile app industry. Learn more...