Top 20 Ad Network SDKs Used in Android Apps on Google Play Store
Last update: 23 May 2023 CET
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Top 20 Ad Network SDKs Used in Android Apps on Google Play Store

What are the most used ad network SDKs for Android apps? The following shows the 20 most widely-integrated ad network SDKs.

At 42matters, we analyze millions of mobile apps available on the Google Play™ Store and iOS App Store™, including over 2,300 SDKs integrated within these apps.

The following shows a small excerpt of the data available via our APIs, file dumps, Explorer, and SDK Explorer.

This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDKs stack up to the competition, or merely investigate the distribution of ad network SDKs on the app market generally.

Among all apps utilizing ad network SDKs, 86% have integrated Google Ads AdMob Mediation Adapters. This accounts for 88% of app downloads within the ad network SDK category.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

Total Apps
1.38m
App Share icon
App Share
86%
Apps vs Games
Apps
1.08m
Games
304.76k
Total Downloads
635.70b
App Share icon
Download Share
87%
Apps vs Games Downloads
App Downloads
337.07b
Game Downloads
298.63b

Use the 42matters SDK Explorer to find all apps that use Google Ads AdMob Mediation Adapters.

Among all apps utilizing ad network SDKs, 27% have integrated Facebook Audience Network. This accounts for 88% of app downloads within the ad network SDK category.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

Total Apps
438.29k
App Share icon
App Share
27%
Apps vs Games
Apps
353.33k
Games
84.97k
Total Downloads
344.14b
App Share icon
Download Share
47%
Apps vs Games Downloads
App Downloads
150.51b
Game Downloads
193.62b

Use the 42matters SDK Explorer to find all apps that use Facebook Audience Network.

Among all apps utilizing ad network SDKs, 21% have integrated Unity Ads. This accounts for 88% of app downloads within the ad network SDK category.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

Total Apps
346.10k
App Share icon
App Share
21%
Apps vs Games
Apps
169.74k
Games
176.37k
Total Downloads
302.53b
App Share icon
Download Share
41%
Apps vs Games Downloads
App Downloads
57.13b
Game Downloads
245.39b

Use the 42matters SDK Explorer to find all apps that use Unity Ads.

Among all apps utilizing ad network SDKs, 16% have integrated IAB OM Open Measurement OMSDK. This accounts for 88% of app downloads within the ad network SDK category.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

Total Apps
258.69k
App Share icon
App Share
16%
Apps vs Games
Apps
172.08k
Games
86.61k
Total Downloads
289.46b
App Share icon
Download Share
40%
Apps vs Games Downloads
App Downloads
101.94b
Game Downloads
187.51b

Use the 42matters SDK Explorer to find all apps that use IAB OM Open Measurement OMSDK.

Among all apps utilizing ad network SDKs, 13% have integrated AppLovin MAX. This accounts for 88% of app downloads within the ad network SDK category.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

Total Apps
213.37k
App Share icon
App Share
13%
Apps vs Games
Apps
127.69k
Games
85.67k
Total Downloads
248.63b
App Share icon
Download Share
34%
Apps vs Games Downloads
App Downloads
74.76b
Game Downloads
173.87b

Use the 42matters SDK Explorer to find all apps that use AppLovin MAX.

Among all apps utilizing ad network SDKs, 13% have integrated AppLovin Mediation Adapters. This accounts for 88% of app downloads within the ad network SDK category.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

Total Apps
209.91k
App Share icon
App Share
13%
Apps vs Games
Apps
125.87k
Games
84.05k
Total Downloads
243.91b
App Share icon
Download Share
33%
Apps vs Games Downloads
App Downloads
73.49b
Game Downloads
170.42b

Use the 42matters SDK Explorer to find all apps that use AppLovin Mediation Adapters.

Among all apps utilizing ad network SDKs, 12% have integrated Start.io Startapp. This accounts for 88% of app downloads within the ad network SDK category.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

Total Apps
202.97k
App Share icon
App Share
12%
Apps vs Games
Apps
187.37k
Games
15.61k
Total Downloads
15.99b
App Share icon
Download Share
2%
Apps vs Games Downloads
App Downloads
11.37b
Game Downloads
4.62b

Use the 42matters SDK Explorer to find all apps that use Start.io Startapp.

Among all apps utilizing ad network SDKs, 8% have integrated ironSource. This accounts for 88% of app downloads within the ad network SDK category.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

Total Apps
140.65k
App Share icon
App Share
8%
Apps vs Games
Apps
80.12k
Games
60.53k
Total Downloads
204.22b
App Share icon
Download Share
28%
Apps vs Games Downloads
App Downloads
33.28b
Game Downloads
170.94b

Use the 42matters SDK Explorer to find all apps that use ironSource.

Among all apps utilizing ad network SDKs, 8% have integrated ironSource Mediation Adapters. This accounts for 88% of app downloads within the ad network SDK category.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

Total Apps
140.32k
App Share icon
App Share
8%
Apps vs Games
Apps
80.03k
Games
60.30k
Total Downloads
203.33b
App Share icon
Download Share
28%
Apps vs Games Downloads
App Downloads
33.04b
Game Downloads
170.28b

Use the 42matters SDK Explorer to find all apps that use ironSource Mediation Adapters.

Among all apps utilizing ad network SDKs, 7% have integrated AdColony. This accounts for 88% of app downloads within the ad network SDK category.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

Total Apps
122.40k
App Share icon
App Share
7%
Apps vs Games
Apps
70.68k
Games
51.72k
Total Downloads
139.57b
App Share icon
Download Share
19%
Apps vs Games Downloads
App Downloads
26.59b
Game Downloads
112.98b

Use the 42matters SDK Explorer to find all apps that use AdColony.

Among all apps utilizing ad network SDKs, 3% have integrated Vungle. This accounts for 88% of app downloads within the ad network SDK category.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

Total Apps
62.26k
App Share icon
App Share
3%
Apps vs Games
Apps
17.82k
Games
44.45k
Total Downloads
202.15b
App Share icon
Download Share
27%
Apps vs Games Downloads
App Downloads
43.62b
Game Downloads
158.52b

Use the 42matters SDK Explorer to find all apps that use Vungle.

Among all apps utilizing ad network SDKs, 3% have integrated AppNext. This accounts for 88% of app downloads within the ad network SDK category.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

Total Apps
58.54k
App Share icon
App Share
3%
Apps vs Games
Apps
52.45k
Games
6.09k
Total Downloads
6.49b
App Share icon
Download Share
<1%
Apps vs Games Downloads
App Downloads
5.33b
Game Downloads
1.16b

Use the 42matters SDK Explorer to find all apps that use AppNext.

Among all apps utilizing ad network SDKs, 3% have integrated Pangle ByteDance TikTok UnionAD. This accounts for 88% of app downloads within the ad network SDK category.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

Total Apps
49.20k
App Share icon
App Share
3%
Apps vs Games
Apps
19.70k
Games
29.50k
Total Downloads
143.38b
App Share icon
Download Share
19%
Apps vs Games Downloads
App Downloads
40.98b
Game Downloads
102.40b

Use the 42matters SDK Explorer to find all apps that use Pangle ByteDance TikTok UnionAD.

Among all apps utilizing ad network SDKs, 2% have integrated Google Interactive Media Ads IMA. This accounts for 88% of app downloads within the ad network SDK category.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

Total Apps
44.11k
App Share icon
App Share
2%
Apps vs Games
Apps
40.90k
Games
3.22k
Total Downloads
56.50b
App Share icon
Download Share
7%
Apps vs Games Downloads
App Downloads
48.56b
Game Downloads
7.94b

Use the 42matters SDK Explorer to find all apps that use Google Interactive Media Ads IMA.

Among all apps utilizing ad network SDKs, 2% have integrated InMobi Mobile Ads. This accounts for 88% of app downloads within the ad network SDK category.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

Total Apps
43.43k
App Share icon
App Share
2%
Apps vs Games
Apps
13.88k
Games
29.56k
Total Downloads
145.00b
App Share icon
Download Share
20%
Apps vs Games Downloads
App Downloads
43.41b
Game Downloads
101.59b

Use the 42matters SDK Explorer to find all apps that use InMobi Mobile Ads.

Among all apps utilizing ad network SDKs, 2% have integrated Chartboost. This accounts for 88% of app downloads within the ad network SDK category.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

Total Apps
42.72k
App Share icon
App Share
2%
Apps vs Games
Apps
7.96k
Games
34.77k
Total Downloads
88.13b
App Share icon
Download Share
12%
Apps vs Games Downloads
App Downloads
11.18b
Game Downloads
76.95b

Use the 42matters SDK Explorer to find all apps that use Chartboost.

Among all apps utilizing ad network SDKs, 2% have integrated MoPub by AppLovin. This accounts for 88% of app downloads within the ad network SDK category.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

Total Apps
35.43k
App Share icon
App Share
2%
Apps vs Games
Apps
30.05k
Games
5.38k
Total Downloads
38.19b
App Share icon
Download Share
5%
Apps vs Games Downloads
App Downloads
23.75b
Game Downloads
14.44b

Use the 42matters SDK Explorer to find all apps that use MoPub by AppLovin.

Among all apps utilizing ad network SDKs, 2% have integrated Tapjoy. This accounts for 88% of app downloads within the ad network SDK category.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

Total Apps
33.35k
App Share icon
App Share
2%
Apps vs Games
Apps
7.66k
Games
25.69k
Total Downloads
79.65b
App Share icon
Download Share
11%
Apps vs Games Downloads
App Downloads
12.36b
Game Downloads
67.28b

Use the 42matters SDK Explorer to find all apps that use Tapjoy.

Browse iOS and Android SDKs With the SDK Explorer

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  • SDK IntelligenceSDK Intelligence

    See how many apps integrate specific SDKs, how many times these SDKs have been downloaded, developer details, similar SDKs, and more.

  • New Installations and Removals HistoryNew Installations and Removals History

    Analyze installation and removal trends for SDKs. Discover which apps have removed or integrated specific SDKs in a given timeframe.

  • Market Share per Google Play and Apple App Store CategoryMarket Share per Google Play and Apple App Store Category

    See which app categories or genres are most likely to use specific SDKs. Detect SDK market share per category.

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Frequently Asked Questions (FAQs)

How does 42matters collect this data?'

We’ve developed a number of machine learning algorithms that scan millions of mobile and connected TV (CTV) applications on a regular basis. In addition, we collect ground truth app performance intelligence and use this data to build statistical models that estimate the performance of apps for which we do not have ground truth data.

What SDK data does 42matters collect?'

We track over 2,300 of the most popular SDKs integrated in iOS and Android apps. We collect a variety of SDK insights (title, platform, ID, category, and developer website); performance metrics (the number of apps that have installed each SDK, installation and removal trends, and app downloads); market share statistics (including market share per app category); and more!

How can I access 42matters’ SDK data?'

The most direct way is to use our SDK Explorer, which is a visual, web-based research platform that enables you to peruse all 2,300+ SDKs that we track. It’s great for market research, lead generation, competitor analysis, etc. However, more technically-inclined folks might prefer our APIs and File Dumps, which enable you to query info for specific apps or SDKs. You can also use our other research platforms (the Explorer and App Watchlist) to view integrated SDKs by app.

Can I use 42matters’ solutions to generate app publisher leads?'

Absolutely! We actually wrote about this on our blog. We focused on ad network SDKs, but the examples are applicable to most SDK types. To summarize, you can use the Explorer’s advanced filtering capabilities to home in on best-fit app publishers, leverage the SDK Explorer to see which apps use your competitors’ SDKs, and use our APIs and file dumps to build custom lead generation processes.

What data does 42matters provide on mobile apps?'

A ton! We track 17+ million apps across Google Play, the Apple App Store, Amazon Appstore, Tencent MyApp, and Huawei AppGallery. Our solutions provide access to app details (developer insights, metadata, ASO keywords, contact information, etc.); performance metrics (downloads, MAUs, ratings, reviews, top chart rankings, etc.); technical insights (integrated SDKs, permissions, required capabilities, etc.); content details (categories, genres, IAB categories, content ratings, etc.); compliance information (app-ads.txt, privacy policies, store status, etc.) and much, much more!

Can I use 42matters’ solutions to find SDKs for my app?'

Definitely. The SDK Explorer enables you to sort SDKs by category, identify similar SDKs, analyze SDK reliability, and more. In addition, you can use the App Watchlist and Explorer to monitor your competitors, including which SDKs they add and remove, their current tech stacks, and SDK changelogs. This means you use our solutions not only to find the right SDK for a particular purpose, but also which SDKs you might need to keep up with your rivals.