What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.
This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.
1) Google Ads AdMob
Out of all apps that use ad network SDKs 88% have Google Ads AdMob integrated, covering 88% of app downloads in that sdk segment.
Google AdMob is a mobile advertising platform SDK that you can use to generate revenue from your app.
APP SHARE
88%
TOTAL APPS
1.43m
APPLICATIONS
1.13m
GAMES
305.77k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
613.93b
APP DOWNLOADS
327.45b
GAME DOWNLOADS
286.48b
Browse all apps that have Google Ads AdMob integrated with our App Market Explorer.
2) Google Ads AdMob Mediation Adapters
Out of all apps that use ad network SDKs 87% have Google Ads AdMob Mediation Adapters integrated, covering 88% of app downloads in that sdk segment.
AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.
APP SHARE
87%
TOTAL APPS
1.42m
APPLICATIONS
1.12m
GAMES
300.18k
DOWNLOAD SHARE
88%
TOTAL DOWNLOADS
610b
APP DOWNLOADS
325.94b
GAME DOWNLOADS
284.06b
Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.
3) Facebook Audience Network
Out of all apps that use ad network SDKs 28% have Facebook Audience Network integrated, covering 46% of app downloads in that sdk segment.
The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.
APP SHARE
28%
TOTAL APPS
460.47k
APPLICATIONS
377.11k
GAMES
83.37k
DOWNLOAD SHARE
46%
TOTAL DOWNLOADS
324.52b
APP DOWNLOADS
142.34b
GAME DOWNLOADS
182.17b
Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.
4) Google Mobile Ads Consent AdMob SDK
Out of all apps that use ad network SDKs 26% have Google Mobile Ads Consent AdMob SDK integrated, covering 35% of app downloads in that sdk segment.
The Google Mobile Ads Consent AdMob SDK is an open-source library that provides utility functions for collecting consent from your users.
APP SHARE
26%
TOTAL APPS
428.12k
APPLICATIONS
312.14k
GAMES
115.98k
DOWNLOAD SHARE
35%
TOTAL DOWNLOADS
249b
APP DOWNLOADS
87.39b
GAME DOWNLOADS
161.61b
Browse all apps that have Google Mobile Ads Consent AdMob SDK integrated with our App Market Explorer.
5) Unity Ads
Out of all apps that use ad network SDKs 22% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.
Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.
APP SHARE
22%
TOTAL APPS
361.64k
APPLICATIONS
185.94k
GAMES
175.7k
DOWNLOAD SHARE
40%
TOTAL DOWNLOADS
282.34b
APP DOWNLOADS
51.51b
GAME DOWNLOADS
230.83b
Browse all apps that have Unity Ads integrated with our App Market Explorer.
6) IAB OM Open Measurement OMSDK
Out of all apps that use ad network SDKs 15% have IAB OM Open Measurement OMSDK integrated, covering 37% of app downloads in that sdk segment.
The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).
APP SHARE
15%
TOTAL APPS
254.52k
APPLICATIONS
174.28k
GAMES
80.23k
DOWNLOAD SHARE
37%
TOTAL DOWNLOADS
259.88b
APP DOWNLOADS
88.33b
GAME DOWNLOADS
171.55b
Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.
7) Start.io Startapp
Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.
StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.
APP SHARE
13%
TOTAL APPS
225.19k
APPLICATIONS
208.13k
GAMES
17.06k
DOWNLOAD SHARE
2%
TOTAL DOWNLOADS
15.61b
APP DOWNLOADS
11.07b
GAME DOWNLOADS
4.54b
Browse all apps that have Start.io Startapp integrated with our App Market Explorer.
8) AppLovin MAX
Out of all apps that use ad network SDKs 12% have AppLovin MAX integrated, covering 33% of app downloads in that sdk segment.
AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.
APP SHARE
12%
TOTAL APPS
198.75k
APPLICATIONS
117.21k
GAMES
81.53k
DOWNLOAD SHARE
33%
TOTAL DOWNLOADS
229.99b
APP DOWNLOADS
64.7b
GAME DOWNLOADS
165.29b
Browse all apps that have AppLovin MAX integrated with our App Market Explorer.
9) AppLovin Mediation Adapters
Out of all apps that use ad network SDKs 11% have AppLovin Mediation Adapters integrated, covering 32% of app downloads in that sdk segment.
AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.
APP SHARE
11%
TOTAL APPS
194.71k
APPLICATIONS
115.17k
GAMES
79.54k
DOWNLOAD SHARE
32%
TOTAL DOWNLOADS
224.32b
APP DOWNLOADS
63.35b
GAME DOWNLOADS
160.97b
Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.
10) ironSource
Out of all apps that use ad network SDKs 8% have ironSource integrated, covering 27% of app downloads in that sdk segment.
ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
APP SHARE
8%
TOTAL APPS
130.64k
APPLICATIONS
74.35k
GAMES
56.29k
DOWNLOAD SHARE
27%
TOTAL DOWNLOADS
187.75b
APP DOWNLOADS
30.19b
GAME DOWNLOADS
157.55b
Browse all apps that have ironSource integrated with our App Market Explorer.
11) ironSource Mediation Adapters
Out of all apps that use ad network SDKs 8% have ironSource Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.
ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.
APP SHARE
8%
TOTAL APPS
130.37k
APPLICATIONS
74.27k
GAMES
56.1k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
186.72b
APP DOWNLOADS
29.97b
GAME DOWNLOADS
156.75b
Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.
12) AdColony
Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.
The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.
APP SHARE
7%
TOTAL APPS
124.45k
APPLICATIONS
73.73k
GAMES
50.73k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
134.37b
APP DOWNLOADS
25.17b
GAME DOWNLOADS
109.2b
Browse all apps that have AdColony integrated with our App Market Explorer.
13) AppNext
Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.
Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.
APP SHARE
3%
TOTAL APPS
60.96k
APPLICATIONS
54.9k
GAMES
6.06k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
7.38b
APP DOWNLOADS
6.2b
GAME DOWNLOADS
1.18b
Browse all apps that have AppNext integrated with our App Market Explorer.
14) Vungle
Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 26% of app downloads in that sdk segment.
Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.
APP SHARE
3%
TOTAL APPS
59.6k
APPLICATIONS
17.86k
GAMES
41.74k
DOWNLOAD SHARE
26%
TOTAL DOWNLOADS
184.83b
APP DOWNLOADS
37.68b
GAME DOWNLOADS
147.16b
Browse all apps that have Vungle integrated with our App Market Explorer.
15) Pangle ByteDance TikTok UnionAD
Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 17% of app downloads in that sdk segment.
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
APP SHARE
2%
TOTAL APPS
45.2k
APPLICATIONS
18.57k
GAMES
26.63k
DOWNLOAD SHARE
17%
TOTAL DOWNLOADS
120.22b
APP DOWNLOADS
33.68b
GAME DOWNLOADS
86.54b
Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.
16) Chartboost
Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.
Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
APP SHARE
2%
TOTAL APPS
42.61k
APPLICATIONS
8.64k
GAMES
33.97k
DOWNLOAD SHARE
11%
TOTAL DOWNLOADS
81.36b
APP DOWNLOADS
10.01b
GAME DOWNLOADS
71.34b
Browse all apps that have Chartboost integrated with our App Market Explorer.
17) InMobi Mobile Ads
Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 19% of app downloads in that sdk segment.
InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.
APP SHARE
2%
TOTAL APPS
41.95k
APPLICATIONS
14.39k
GAMES
27.56k
DOWNLOAD SHARE
19%
TOTAL DOWNLOADS
132.46b
APP DOWNLOADS
39.01b
GAME DOWNLOADS
93.45b
Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.
18) MoPub by AppLovin
Out of all apps that use ad network SDKs 2% have MoPub by AppLovin integrated, covering 5% of app downloads in that sdk segment.
MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.
APP SHARE
2%
TOTAL APPS
41.88k
APPLICATIONS
35.92k
GAMES
5.96k
DOWNLOAD SHARE
5%
TOTAL DOWNLOADS
40.22b
APP DOWNLOADS
24.79b
GAME DOWNLOADS
15.43b
Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.
19) Google Interactive Media Ads IMA
Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.
APP SHARE
2%
TOTAL APPS
41.54k
APPLICATIONS
38.63k
GAMES
2.91k
DOWNLOAD SHARE
7%
TOTAL DOWNLOADS
53.72b
APP DOWNLOADS
46.09b
GAME DOWNLOADS
7.63b
Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.
20) Interactive Media Ads IMA
Out of all apps that use ad network SDKs 2% have Interactive Media Ads IMA integrated, covering 1% of app downloads in that sdk segment.
Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps.
APP SHARE
2%
TOTAL APPS
35.3k
APPLICATIONS
32.56k
GAMES
2.74k
DOWNLOAD SHARE
1%
TOTAL DOWNLOADS
10.58b
APP DOWNLOADS
10.38b
GAME DOWNLOADS
201.13m
Browse all apps that have Interactive Media Ads IMA integrated with our App Market Explorer.
Where does the data come from?
We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.
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