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Top 20 Ad Network SDKs Used in Android Apps


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What are the most used ad SDKs in Android apps? The following shows the 20 most widely-integrated ad network SDKs used. We at 42matters analyse millions of mobile apps available in the Google Play™ Store and iOS App Store™ including the integration of over 1,200 SDKs within these apps. The following shows a small excerpt of our full data available via our API and Explorer.


This information is intended to assist those who are looking to monetize their mobile apps, see how their ad network SDK stack up to the competition, or merely want to investigate the ad network sdk distribution on the app market generally.



2) Facebook Audience Network


Out of all apps that use ad network SDKs 27% have Facebook Audience Network integrated, covering 47% of app downloads in that sdk segment.

The Facebook Audience Network SDK brings powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns. The Audience Network uses the same targeting available for Facebook ads today, including Custom Audiences, core audiences, and lookalike audiences.

APP SHARE

27%

TOTAL APPS

432.21k

APPLICATIONS

354.82k

GAMES

77.39k

DOWNLOAD SHARE

47%

TOTAL DOWNLOADS

309.81b

APP DOWNLOADS

138.04b

GAME DOWNLOADS

171.77b


Browse all apps that have Facebook Audience Network integrated with our App Market Explorer.




4) Unity Ads


Out of all apps that use ad network SDKs 21% have Unity Ads integrated, covering 40% of app downloads in that sdk segment.

Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users.

APP SHARE

21%

TOTAL APPS

342.65k

APPLICATIONS

176.66k

GAMES

165.99k

DOWNLOAD SHARE

40%

TOTAL DOWNLOADS

266.35b

APP DOWNLOADS

49.25b

GAME DOWNLOADS

217.1b


Browse all apps that have Unity Ads integrated with our App Market Explorer.


5) Start.io Startapp


Out of all apps that use ad network SDKs 13% have Start.io Startapp integrated, covering 2% of app downloads in that sdk segment.

StartApp is an insight driven mobile tech company that enables its partners to deliver the world's most fulfilling mobile experiences for their users.

APP SHARE

13%

TOTAL APPS

217.32k

APPLICATIONS

199.08k

GAMES

18.24k

DOWNLOAD SHARE

2%

TOTAL DOWNLOADS

15.21b

APP DOWNLOADS

11b

GAME DOWNLOADS

4.21b


Browse all apps that have Start.io Startapp integrated with our App Market Explorer.


6) IAB OM Open Measurement OMSDK


Out of all apps that use ad network SDKs 12% have IAB OM Open Measurement OMSDK integrated, covering 34% of app downloads in that sdk segment.

The IAB Open Measurement SDK (OM SDK) offers common code and libraries for facilitating third-party access to measurement data. Sites and apps that integrate the OM SDK can send measurement signals to an API, the Open Measurement Interface Definition (OMID).

APP SHARE

12%

TOTAL APPS

191.63k

APPLICATIONS

125.73k

GAMES

65.9k

DOWNLOAD SHARE

34%

TOTAL DOWNLOADS

223.01b

APP DOWNLOADS

70.27b

GAME DOWNLOADS

152.74b


Browse all apps that have IAB OM Open Measurement OMSDK integrated with our App Market Explorer.


7) AppLovin MAX


Out of all apps that use ad network SDKs 10% have AppLovin MAX integrated, covering 32% of app downloads in that sdk segment.

AppLovin MAX is an in-app bidding based, full-stack, monetization SDK that allows advertisers to bid simultaneously on your ad inventory.

APP SHARE

10%

TOTAL APPS

163.93k

APPLICATIONS

91.95k

GAMES

71.98k

DOWNLOAD SHARE

32%

TOTAL DOWNLOADS

212.74b

APP DOWNLOADS

60.21b

GAME DOWNLOADS

152.53b


Browse all apps that have AppLovin MAX integrated with our App Market Explorer.


8) AppLovin Mediation Adapters


Out of all apps that use ad network SDKs 10% have AppLovin Mediation Adapters integrated, covering 31% of app downloads in that sdk segment.

AppLovin Mediation Adapters is a platform SDK used by app developers to connect multiple ad networks to their app. It serves as an ad network optimizer for developpers looking to increase their ad revenue.

APP SHARE

10%

TOTAL APPS

159.53k

APPLICATIONS

89.77k

GAMES

69.75k

DOWNLOAD SHARE

31%

TOTAL DOWNLOADS

205.84b

APP DOWNLOADS

57.76b

GAME DOWNLOADS

148.08b


Browse all apps that have AppLovin Mediation Adapters integrated with our App Market Explorer.


9) Google Ads AdMob Mediation Adapters


Out of all apps that use ad network SDKs 8% have Google Ads AdMob Mediation Adapters integrated, covering 22% of app downloads in that sdk segment.

AdMob Mediation is a feature SDK that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. AdMob Mediation helps maximize your fill rate and increase your monetization by sending ad requests to multiple networks to ensure you find the best available network to serve ads.

APP SHARE

8%

TOTAL APPS

132.72k

APPLICATIONS

103.11k

GAMES

29.61k

DOWNLOAD SHARE

22%

TOTAL DOWNLOADS

145.04b

APP DOWNLOADS

78.02b

GAME DOWNLOADS

67.03b


Browse all apps that have Google Ads AdMob Mediation Adapters integrated with our App Market Explorer.


10) AdColony


Out of all apps that use ad network SDKs 7% have AdColony integrated, covering 19% of app downloads in that sdk segment.

The AdColony SDK offers access to the highest quality mobile advertising and marketing platform on the market.

APP SHARE

7%

TOTAL APPS

116.36k

APPLICATIONS

68.91k

GAMES

47.45k

DOWNLOAD SHARE

19%

TOTAL DOWNLOADS

126.15b

APP DOWNLOADS

23.18b

GAME DOWNLOADS

102.97b


Browse all apps that have AdColony integrated with our App Market Explorer.


11) ironSource


Out of all apps that use ad network SDKs 6% have ironSource integrated, covering 26% of app downloads in that sdk segment.

ironSource builds technologies that help game developers take their games to the next level, including the industry’s largest in-app video ad network SDK, a robust mobile ad mediation platform, and a data-driven user acquisition platform.

APP SHARE

6%

TOTAL APPS

107.01k

APPLICATIONS

58.45k

GAMES

48.56k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

175.02b

APP DOWNLOADS

28.08b

GAME DOWNLOADS

146.94b


Browse all apps that have ironSource integrated with our App Market Explorer.


12) ironSource Mediation Adapters


Out of all apps that use ad network SDKs 6% have ironSource Mediation Adapters integrated, covering 26% of app downloads in that sdk segment.

ironSource’s mediation platform SDK lets app developers manage their monetization strategies the way they want — whether it’s combining the traditional waterfall model with auto-optimization, managing direct deals and cross-promotion campaigns, or working with an in-app bidding environment.

APP SHARE

6%

TOTAL APPS

106.75k

APPLICATIONS

58.36k

GAMES

48.4k

DOWNLOAD SHARE

26%

TOTAL DOWNLOADS

173.87b

APP DOWNLOADS

27.82b

GAME DOWNLOADS

146.05b


Browse all apps that have ironSource Mediation Adapters integrated with our App Market Explorer.


13) AppNext


Out of all apps that use ad network SDKs 3% have AppNext integrated, covering 1% of app downloads in that sdk segment.

Appnext is a leading mobile discovery platform SDK, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth.

APP SHARE

3%

TOTAL APPS

56.87k

APPLICATIONS

51.67k

GAMES

5.2k

DOWNLOAD SHARE

1%

TOTAL DOWNLOADS

7.33b

APP DOWNLOADS

6.13b

GAME DOWNLOADS

1.2b


Browse all apps that have AppNext integrated with our App Market Explorer.


14) Vungle


Out of all apps that use ad network SDKs 3% have Vungle integrated, covering 25% of app downloads in that sdk segment.

Vungle is a mobile advertising and app monetization platform SDK. The trusted guide for growth and engagement, transforming how people discover and experience apps.

APP SHARE

3%

TOTAL APPS

52.6k

APPLICATIONS

16.12k

GAMES

36.48k

DOWNLOAD SHARE

25%

TOTAL DOWNLOADS

166.36b

APP DOWNLOADS

31.81b

GAME DOWNLOADS

134.55b


Browse all apps that have Vungle integrated with our App Market Explorer.


15) MoPub by AppLovin


Out of all apps that use ad network SDKs 3% have MoPub by AppLovin integrated, covering 6% of app downloads in that sdk segment.

MoPub is an SDK that provides monetization solutions for mobile app publishers and developers around the globe.

APP SHARE

3%

TOTAL APPS

47.96k

APPLICATIONS

41.3k

GAMES

6.66k

DOWNLOAD SHARE

6%

TOTAL DOWNLOADS

44.55b

APP DOWNLOADS

27.36b

GAME DOWNLOADS

17.19b


Browse all apps that have MoPub by AppLovin integrated with our App Market Explorer.


16) Chartboost


Out of all apps that use ad network SDKs 2% have Chartboost integrated, covering 11% of app downloads in that sdk segment.

Chartboost is a leading in-app programmatic advertising and monetization platform SDK. Chartboost empowers developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.

APP SHARE

2%

TOTAL APPS

40.93k

APPLICATIONS

8.58k

GAMES

32.34k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

75.77b

APP DOWNLOADS

9.27b

GAME DOWNLOADS

66.49b


Browse all apps that have Chartboost integrated with our App Market Explorer.


17) InMobi Mobile Ads


Out of all apps that use ad network SDKs 2% have InMobi Mobile Ads integrated, covering 18% of app downloads in that sdk segment.

InMobi is the world’s leading Marketing Cloud SDK. It drives real connections between brands and consumers leveraging mobile intelligence and technology platforms.

APP SHARE

2%

TOTAL APPS

37.63k

APPLICATIONS

13.65k

GAMES

23.98k

DOWNLOAD SHARE

18%

TOTAL DOWNLOADS

119.55b

APP DOWNLOADS

34.75b

GAME DOWNLOADS

84.79b


Browse all apps that have InMobi Mobile Ads integrated with our App Market Explorer.


18) Pangle ByteDance TikTok UnionAD


Out of all apps that use ad network SDKs 2% have Pangle ByteDance TikTok UnionAD integrated, covering 15% of app downloads in that sdk segment.

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

APP SHARE

2%

TOTAL APPS

37.08k

APPLICATIONS

14.92k

GAMES

22.17k

DOWNLOAD SHARE

15%

TOTAL DOWNLOADS

103.88b

APP DOWNLOADS

26.97b

GAME DOWNLOADS

76.91b


Browse all apps that have Pangle ByteDance TikTok UnionAD integrated with our App Market Explorer.


19) Google Interactive Media Ads IMA


Out of all apps that use ad network SDKs 2% have Google Interactive Media Ads IMA integrated, covering 7% of app downloads in that sdk segment.

Interactive Media Ads (IMA) is a suite of SDKs that make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can request ads from any VAST-compliant ad server and manage ad playback in your apps. IMA can also display companion ads, report metrics to ad servers, and incorporate key buying signals, such as Active View viewability, IDFA/ADID, and content targeting.

APP SHARE

2%

TOTAL APPS

35.26k

APPLICATIONS

32.87k

GAMES

2.4k

DOWNLOAD SHARE

7%

TOTAL DOWNLOADS

50.96b

APP DOWNLOADS

44.14b

GAME DOWNLOADS

6.82b


Browse all apps that have Google Interactive Media Ads IMA integrated with our App Market Explorer.


20) Tapjoy


Out of all apps that use ad network SDKs 1% have Tapjoy integrated, covering 11% of app downloads in that sdk segment.

Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall.

APP SHARE

1%

TOTAL APPS

30.91k

APPLICATIONS

8.44k

GAMES

22.48k

DOWNLOAD SHARE

11%

TOTAL DOWNLOADS

72.24b

APP DOWNLOADS

11.2b

GAME DOWNLOADS

61.04b


Browse all apps that have Tapjoy integrated with our App Market Explorer.


Where does the data come from?

We at 42matters scan millions of iOS and Android applications upon their release and as they are updated. We maintain an always up-to-date list of SDKs installed in each application. The download numbers represent estimates. The data collected can be used to compare the distribution of SDKs by category (find the full list of SDKs per category here), and in this way provide a more rigorous understanding of the SDK market share within the broader mobile application landscape. Contact us if you want to learn more.


Are you looking for app publishers to adopt your SDK?

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